The campaign included weekly prize draws for contestants who created songs using local sound bytes. They also included a grand prize giveaway at the end of the campaign to keep followers engaged throughout.

This is the final week of the Play It By Ear Contest. Play for your chance to WIN a great weekly prize, and qualify for our GRAND PRIZE draw of a Day trip for two to Newfoundland and Labrador. maxximvacations AirCanada pic. Social media contests can help you find more qualified leads and speak to a wider audience.

Here are three social media lead contest ideas to get you started. You can use sign-up contests to gather lead info on your customers. To do this, simply ask contest entrants to sign up in exchange for a deal or offer. This was the strategy the Columbus Blue Jackets hockey team used to boost ticket sales for their Stanley Cup playoff games.

Facebook ads were pushed out to fans, asking them to sign up to win free playoff game tickets. Source: Facebook. If you want your audience to pay attention to your messaging, try reaching out directly to their inbox. Nail polish brand Sally Hansen used this tactic in its recent Facebook Messenger contest.

Users were sent direct messages asking them four questions about their skin tone, undertone, and personal style. Based on the answers provided, Sally Hansen then recommended a personalized set of color recommendations that contest participants could interact with and explore further.

Those who shared their email addresses with Messenger were entered into a contest to win a set of limited-edition festive red nail polishes. Another way to get contest entries is to direct people from your social media channels to a contest landing page.

This can be done through organic or boosted posts , Or, or even just a regular social media post. Travel brand Expedia used this tactic in its ThrowMeBack Twitter contest which let entrants revisit a vacation from the past after signing up through the landing page.

We threw this family back to their tbt. Social media contests are an excellent way to let your customers or target audience know about your brand , product , or service. Not only that, they can also be used to increase brand awareness and reach new potential customers.

Here are three fun social media contest ideas that you can use to increase brand awareness for your business. Collaborating with another brand or influencer in your industry is a great way to reach a new audience and get people talking about your brand.

For example, you could team up with an influencer to give away one of your products to their followers. Or, you could partner with a relevant brand to double the prize offers of your contest.

Local Vancouver restaurant chain Nuba took advantage of this technique when they partnered with yoga studio Jaybird. Both brands focus on nourishing the body and the mind, so the contest was a perfect fit.

A post shared by Nuba Feel Good Lebanese nubatown. Hashtag challenges are a great way to get people involved and engaged with your brand. All you need is a catchy hashtag and some prize incentives! The contest called on users to share a video of themselves making their mom smile.

In just two weeks, the hashtag received over 5. Platforms like Snapchat now offer branded lenses and AR filters that users can play around with. This provides a great opportunity for brands to get in on the fun and host a contest using these features.

Users could use these features in their daily snaps, or unlock a mountain zorbing game where they dodged obstacles while flying down a slippery slope. Players won free packs of cookies as prizes.

This campaign helped Oreo connect with a younger audience and get their attention with something new and exciting.

Ready to run your next social media contest? Use this template to launch your next social media contest and drive more engagement , leads , and sales for your business. Click below to download the free social media contest template.

Are you looking to increase engagement? Drive traffic to your website? Boost brand awareness? Pro tip: Make sure you set S. goals for yourself: specific, measurable, attainable, relevant, and timebound. For example, We hope to gain 1, new followers within 1 week of running this Instagram contest.

Your prize should be relevant to your contest goals and audience. Make sure you give people enough time to enter the contest. Pro tip: Use Hootsuite to schedule your social media posts in advance.

Teaming up with an influencer is a great way to get the word out about your contest. Make sure to choose an influencer who has a similar target audience to yours.

For example, Facebook wants it to be clear your contest is not affiliated with their brand. Instagram requires you to have official rules laid out for each contest.

There are a few ways you can pick winners fairly :. That way, there are no surprises when the contest is over. Hootsuite Analytics can also help you track how much reach and engagement your contest is getting. Track contest-related shares , hashtags , and more to see how far your contest is shared.

Save time and run your next social media contest with Hootsuite. So think about what you can ask participants to do to meet your goals. For instance, you could ask Instagram users to refer friends or visit your Instagram profile to get new followers.

Or, to improve website traffic , you can ask your target audience to leave a comment on a blog post or visit a product page in return for more entries.

So keep your contest prize ideas and methods of entering as relevant to your audience as possible. Luckily, many places offer free templates and graphics you can customize, such as Canva, the popular image editing website.

You can also use a giveaway tool like RafflePress , which includes pre-made giveaway templates for Instagram. Our first offering is a classic example of what we call news-jacking. Newsjacking is when a brand or business uses trending news topics to boost engagement and attract potential customers.

In this example, a famous coffee brand uses the news of a virus spread as an excuse to promote its brand with a giveaway. And their main goal is to grow their audience.

To be in with a chance to win the contest and get extra entries, fans should take the following actions:. If you were to run this type of contest using RafflePress, you could use the Instagram giveaway template. It comes with actions to visit your Instagram account and view an Instagram post or video.

Next up, we have a giveaway post that promotes a new product range. It includes a slideshow of 4 product versions, with the chance to win 1 by picking a favorite. You can create these types of Instagram contests in RafflePress by choosing the Instagram template suggested above and including the Surveys and Polls entry action.

This action lets you set up a quick poll where people can easily vote on their favorite. Just make sure you include an image with all prize options labeled clearly. This cute Instagram contest example uses the start of a new season to promote their account and products.

Innovative brands can capitalize on this idea by turning it into a social media photo contest with viral refer-a-friend entries. In fact, including multiple winners can help you promote different products. In this bright example, a tattooist gives followers 3 chances to win, with the first prize being a free tattoo.

Because this contest is all about building a following, the Instagram contest template from RafflePress would be ideal. You could even go a step further by creating a branded hashtag to keep track of and promote your contest. Next is an excellent example of a business using the popularity of a product to grow its account.

Big-ticket items such as this are highly desirable, so they will drive tons of entries. It induces the fear of missing out on people desperate to get their hands on it.

This action saves your contest post from being clogged with comment spam and helps you keep everything organized. In this case, the holiday is St. You could even throw in a gift card to increase the value. Next up is a contest from a larger brand that features its products as part of a prize bundle.

And it works because it taps into the audience of both brands for a greater reach. Fans need to follow the 2 brands and tag a friend in the comments to win this bundle of breakfast goodies.

In this example, the beauty brand Benefit Cosmetics teams up with a relevant brand to raise awareness for its products. An easy way to improve the quality of contest entrants for this giveaway they could use RafflePress to accept user-generated content.

By asking people to upload photos of their best beauty looks, they could feature the content on their websites to gain extra traffic. For this contest, entrants can choose any bike as the prize. This giveaway idea encourages people to visit the product website and browse the opportunities, resulting in more traffic.

You could quickly improve engagement in this contest by including a question or poll asking for their favorite choice. Sometimes reaching a milestone can be a great excuse to run a contest and celebrate. What if you miss out on something extraordinary?

You may have noticed there are hashtags for everything nowadays. And the same can be said for giveaways. Instagram has a giveaway hashtag specifically for Wednesdays called winitwednesday.

Regular giveaway hashtags can increase the reach of your contests. This is down to the hashtag being so popular that people actively seek it to find superb competitions to enter. This brand uses a hashtag contest to promote its product and increase contest entries.

They also encourage engagement by asking people to explain why they want the product. Ever thought about working with an influencer to promote your brand?

Doing so can open you to a whole new audience of engaged potential customers. In this Instagram giveaway post example, a brand partnered with an influencer to promote their products, resulting in tons of engagement and traffic to both parties.

Offering cash as a prize for your contest can be a quick win for all businesses. There are no fancy product shots to take.

And money is easy enough to transfer via PayPal and so on. You can learn more about verifying actions in the documentation here. Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram.

Yet managing and verifying all those likes and comments can be difficult if you attract tons of entries.

This Instagram giveaway example generated almost 6, likes and almost as many comments. Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment. The great thing about taking this approach is all the entries will be right inside the entry management dashboard.

This makes it easier to see at-a-glance who has qualified correctly. Then you can use the built-in random winner picker to announce the winner of your contest.

You can use a similar approach to the previous Instagram contest with this example. In this giveaway post, users are asked to tag a friend in the comments and follow 2 different Instagram accounts to enter.

With RafflePress, you can ask users to visit each Instagram account. There are many ways to run competitions on Instagram and plenty of tools to make the whole process easier. Gleam vs. From comparing all the pros and cons, we settled on RafflePress as the best tool for creating an online contest.

RafflePress is the best WordPress giveaway plugin around right now. And with its modern interface, drag-and-drop giveaway builder, and viral giveaway templates Including an Instagram contest template , you can create any contest.

Built-in social actions help you grow your email list , website traffic, and social media followers with viral contests. You might also be wondering how to track your contests on Instagram.

And RafflePress has this covered too. But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages , referral traffic, and website activity.

And with MonsterInsights dashboard reporting , you can see the results right from within WordPress. Then you can see which strategies have the best results for your promotions, which you can use in future giveaways.

Check out this MonsterInsights review to learn how it works. Running an Instagram giveaway is legal. However, you should check any laws that might apply in your area to stay compliant.

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And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark. Many are open to it, and you can DM them with an inquiry. Sorry if I sound like a broken record for using TOMS in many of my blog posts.

If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website.

Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month.

Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results. This allows them to segment their email list so they could send readers highly targeted content.

The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

Emil is the CMO of Drip. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot.

Guide, collect, and connect with customers beyond the inbox. See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies. They note each detail on it, so planners significantly impact giveaways.

Christmas time is the nicest time of the year when everyone waits, from children to adults. People shop a lot at that time, so running giveaways with a Christmas concept will increase your followers because many people enter Christmas giveaways each year.

To color the parties, give Christmas glasses to people. With different sizes and types of ornaments, trees will be colored, thanks to giveaways.

It is the first gift that comes to mind when thinking about Secret Santa. Limited gift cards will be a perfect option for the giveaways. Everybody wants to treat themselves after long working days, but if it is free, it is better.

To feel energized, charged, and relaxed, these giveaways will help one better motivate themselves. There is no possibility of having no demand for these relaxing giveaway activities. Giving discounts via giveaways will help them a lot.

They will love it. Also, it does not have to be a special day, these giveaways can be given as gifts any day! Anyone may feel unique and have their spirits lifted by a lovely scent.

When promoting the latest products for women, the first thing that comes to mind is giveaways via influencers. Also, statistics show that most of the giveaways are for women. These types of giveaways, related to beauty and fashion, are much preferred. People who are interested in makeup will enter the giveaway.

People who work in offices want to create a personal area for themselves or small items to make their office work more manageable.

Organizing giveaways for office workers will facilitate their goal. Especially since the last few years, lots of people have started to work from home, which means that the number of online workers has increased.

To get their attention, you can organize these giveaways below:. Your company will gain lots of comments, likes, and followers despite its cost. If your target audience is healthy people and you have a similar sector, run a giveaway for fitness to impress them.

You can easily promote your brand to the audience you want according to your objectives. Every fitness people need it. Organizing specific giveaways or contests for campers via social media platforms will increase your success if you have a company in a sector that will appeal to adventure and camping lovers.

These types of giveaways might include anything related to camping. While organizing giveaways or contests, do not forget our little friends. Many pet owners regularly shop for their pets to meet their needs. This shopping is not as cost-friendly as it seems.

Organizing a contest for pet owners will help them win their hearts. Travelers have some basic needs to be met. This hobby is already costly, so if you want to encourage them to travel more, you can organize contests and giveaways for them.

In this way, you will gain lots of interaction, and they will be able to travel more cheaper! When it comes to children, it is crucial to be more selective in giveaways to be given to the children. It is important to choose gifts that will appeal to their world. Also, this gift should not harm them.

There are lots of gamer influencers who have a huge following list. The giveaway ideas for gamers generally include technological gadgets that will provide them create a higher-quality computer system or systems that make it easier to play games.

Yes, you can. Social platforms are trying to reduce the amount of gamification on their platforms so native posts with tagging friends or enter or liking pages to enter are being removed. However, if you host your campaign on another tool you can still collect the emails and run a contest or giveaway.

VYPER does this for you if you just enter your Facebook Pixel idea. It will then place the PageView and Lead events. You will want to run a conversion campaign that is optimized to the Lead event.

The most common time frame we see is weeks. This gives you enough time to built up enough momentum from referrals and your marketing efforts.

Stick to channels and master them. If your brand is good on Facebook, post there, engage, get influencers on that platform. The main ways to promote a contest is email lists, website traffic, influencers, organic traffic, referrals and a few other ways keep reading our blog 🤗.

Video will work better in some placements and images will work better in others. Take a look at the VYPER YouTube channel where we review contests and giveaways. We also have a Facebook group that has people constantly posting their campaigns in.

The most important rule is to not force or require anyone to like your page, tag someone or make a purchase. These need to be optional in your campaign.

asking someone to like you page to enter is not allowed. You can require them to sign up with their name and email, then ask if they want to follow your page for extra points.

io to facilitate the contest, this will help you build your contest so you can collect emails and stay compliant with Facebook. Once you have your contest built you will get a link you can post to your Facebook page.

Also, give the contest link to all your partners and influencers to share. You can also take a look at some of our other posts on marketing your contest or giveaway here.

Add a link to your giveaway or contest post in the comments and we will review and give you some suggestions. Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.