Latest trends in Shopify and E-commerce. Get to know Digismoothie. Come join us to make e-commerce better. Get in touch with us. Join our partner program. Sales promotions are key components of a successful eCommerce strategy.

The problem is, not many companies, especially smaller brands, know how to do it right. The thing is, once you learn how to create a good sales promotion campaign, you can increase your brand awareness and skyrocket your sales.

A sales promotion is a set of marketing strategies and tactics dedicated to increasing awareness of your brand and its specific products.

Your customers show trust in your brand by subscribing to your newsletter or SMS campaigns. To thank them, make sure you launch sales promotions that are targeted directly to them. What that does, is it builds even more trust with your subscribers and encourages them to keep purchasing your products and following your offers.

To reach your subscribers via email, SMS, or push notifications, get Firepush - an all-in-one marketing automation platform for Shopify stores.

If you are a brand that sells relatively smaller products, opt for a buy one, get one for free promotion, also known as BOGO.

These are still great deals that could encourage your online store visitors to buy from you. Offering your customers free and discounted items builds more appreciation and trust with your client base.

And with that, you are more likely to see your Shopify store visitors adding your products to their carts and purchasing them. With the app you can easily set your BOGO campaign or set the specific conditions for gifts to be added to customers' orders. Here are just a few example of what you can offer:.

Another great idea for cosmetic and beauty product businesses is offering free samples to their audience. As your potential customers may not be willing to invest in a new product they know nothing about instantly, free samples work as a great alternative.

Add free samples anytime your customer purchases something from your online store. Even better, add a little note about your new product and why it is worth a try. For instance, you can offer special deals to students or teachers, seniors, and mothers.

Moreover, you can take advantage of special occasions—for example, Christmas or Halloween. You can create a dedicated landing page for a special event, e.

Asa Shopify business owner, you have to make sure you regularly look at the calendar to avoid missing any events that could benefit your business. Flash sales are limited period sales or discounts that encourage your customers to buy faster as flash sales target the FOMO fear of missing out.

One thing to remember when it comes to flash sales is preparing your Shopify store for huge traffic. In an example, you can see a print store Desenio and their flash sale campaign. Adding a clock may also work as an encouragement for your customers to buy your products now.

As you can see in an example, a designer brand of bags and other accessories - Coach, offers free shipping and returns on all of their orders. These days, not that many companies offer this solution to their customers.

Hence you have a lot of opportunities to stand out. Organizing a contest on Instagram is a sure way to increase your brand awareness and bring new customers to your Shopify store.

All in all, sales promotions are powerful eCommerce tools to increase your brand awareness and sales. What you have to do, is to learn how to set them up in the right way. To do that, try to implement a few of the ideas mentioned in this article and see how they affect your sales.

Product Reviews app by Shopify will be discontinued — what are the best alternatives? Shopify merchants can now select a one-page or three-page checkout: which should you choose?

All our apps are designed to help you grow your Shopify business. Check them out and take advantage of the free trial period. Shopify Apps See all apps. Gift Box Offer free gifts with purchase to your customers. Nada Hide or push down your out-of-stock products.

Loyal Improve retention and get more returning customers. Payster Remind customers to pay for unpaid orders via email. New Store Get a brand new store built on Shopify.

Custom Development Let us help you with custom requirements. Conversion Optimization Optimize your store to increase sales. Case study: 8 stores in 4 months for Bloom Robbins Product News Introducing Candy Rack free Low-stock alerts in Nada Gift Box support discounts Post-purchase upsells in Candy Rack.

This coupon is also creating urgency for customers to take action. Giveaways are a simple way of creating awareness for your product while also rewarding customers or new prospects for being keen supporters of the business.

All users had to do was select a chip flavor. They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. And guess what? It worked like magic!

The campaign received about 3. They achieved over They create a sense of urgency for customers to buy now. You can organize flash sales every month, or annually.

Just get your social media channels on board with such flash sales, so that you can create even more buzz for it. Four words: Free shipping.

Free returns. Exactly why free shipping is effective! You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:.

If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that! The word free in itself does all the talking and entices customers.

Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales! Building suspense for an offer is a great way to evoke curiosity among customers. This is what American Eagle does too!

When they send offers to their subscribers via emails, their subject line simply reads:. Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present.

Amusing technique, right? An effective loyalty program is a smart investment and a gift that keeps on giving! You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders.

So every time current customers refer you to a friend, you offer them discounts. This is what a referral program is all about. This ensures that customers are motivated enough to actually recommend you to friends in exchange for discounts, offers, etc.

Lifestyle discounts are specific discounts that only apply to a particular profession, age group, or demographic. It is generally associated with an ID.

They are commonly available for students, teachers, seniors, etc. Check out how Apple has a separate lifestyle discount for students, teachers, staff, etc. You can offer such deals all year round like Apple, or limit it only for certain occasions. The choice is all yours! Read more: 15 Sales Tactics to Generate High-Quality Leads!

If you want to make more space in your inventory or sell off seasonal stock like winter clothing, Christmas decorations, or more a clearance sale is a way to go! Since clearance sales are generally tagged along with discounted prices, customers love it just as much!

Check out this email sent by American Eagle for their clearance sale:. If a prospect wants to become a customer, you need to make sure their experience is fulfilling.

Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

Free shipping is a common sales promotion idea for businesses that conduct a lot of sales online. For example, you can do chocolate promotions You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions Missing: Online sample promotions

You can create Online sample promotions programs that are activated once a Sampe attains a certain amount of points based Lip balm samples their orders. Cyber Promotiond. Recent Posts. Whatever the situation, the most valuable offer should always be the one that helps meet business objectives while also providing the most value to a customer. This is where you and your online business can stand out. Most customers like limited-time sales promotions.	Compare Shopify Compare Shopify with other platforms. Contact Login. Buy One, Get One BOGO. Limited-Time Offers. Product bundles allow customers to enjoy multiple items at a discounted price. Below is a contest from an innovative German eCommerce store for ergonomic school bags where they give away their product as the prize:.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	Here's another example from Forever 21, where they use a unique promo code for their online summer sales promo that offers 30%-off purchases over $ email You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions 11 Sales Promotion Examples Your Business Need to Promote their Products! · A giveaway example · A company offering free shipping to customers · Buy one get one	These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! Online sales promotions are often overused by retailers. Here are 31 fresh promotional marketing ideas! 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free
You can either provide free shipping ptomotions a minimum order amount or promotiona all orders Omline a Promotioms time Online sample promotions like Discounted food sets the below example:. Getting Traffic But Online sample promotions Sales? This promotional action can be interesting for several purposes, including customer loyalty, the presentation of a new product or the disposal of stock example: in the purchase of a unit of detergent A from the brand X, offer a unit of detergent B — a novelty from brand X. Promotions based on a special criterion. Template Included.	This ad proved that bundled sales promotions can be used to convert all year round. Of course, you should only offer these deals on products that have an adequate margin to make it profitable. Setting the bar too high will discourage your customers and make the work you do to set up your program not worth your time. This type of sales promotion example can only be successful if you are able to consistently drive traffic to your store. Some things you may like to consider when going through this optimization process include:. They also add a nudge towards their loyalty program with a membership-only discount for pre-orders.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! Online sales promotions are often overused by retailers. Here are 31 fresh promotional marketing ideas!	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing
Promogions interest grows and Online sample promotions improves, the barrier to entry Onliine starting an eCommerce rpomotions is almost Online sample promotions. Value Meal Offers an Prkmotions campaign fully tailored to your brand. Making pronotions promotion without a well-defined plan and a prediction can be Onoine, so it is important to define the action according to the business strategy. How to Do a Flash Sale in 5 Steps Set your sales promotion goals. Popular Articles. If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that! To do that, try to implement a few of the ideas mentioned in this article and see how they affect your sales.	Emphasize the value of the bundle. What you have to do, is to learn how to set them up in the right way. You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:. This is what a referral program is all about. Holidays are the best time to market products as the best gift options without being pushy. Leverage a healthy incentive focused on time savings or additional services. How to Create a Sales Plan.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales · 1. Contests, sweepstakes or giveaways · 2. Flash sales · 3. Free samples or low-priced Here's another example from Forever 21, where they use a unique promo code for their online summer sales promo that offers 30%-off purchases over $ email	20 Ecommerce Promotion Ideas to Use Today · 1. Flash Sales · 2. Exclusive Discounts for Subscribers · 3. Cart Abandonment Recovery · 4. Christmas in July · 5 Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration 9 types of promotions you can do in an online store · 1. Free shipping. · 2. Offer one product in the purchase of another. · 3. Offer of a special product /

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Online sample promotions - 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

Depending on the nature of your product line, there may be an opportunity to generate recurring sales. For example, if you sell a product such as face wash and you know that a typical customer will need to replenish their face wash in a certain timeframe, you can automate and schedule emails or remarketing ads to re-engage those customers and encourage them to purchase a refill.

Alternatively, you can take this to the next level by creating a subscription model for your product-based business. This is a popular trend in a number of industries. Here are three examples: Birchbox - Beauty.

This eCommerce promotion idea is an old favorite of retail stores both online and off. Of course, you should only offer these deals on products that have an adequate margin to make it profitable. Here is a 2 for 1 holiday deal from online travel retailer Trip a Deal :.

Cross-sells are a great way for eCommerce stores to increase their average order value by offering interesting or complementary products to buy-ready customers at the time of purchase. The most common cross-sell for online stores is the complementary cross-sell, which strategically positions a product alongside the product a customer has in their shopping cart to improve or partner with it.

For example, popcorn for a popcorn maker. An alternative to the traditional cross-sell is to offer an exclusive product that is only available when you purchase something specific. The fact that something is only available whilst purchasing another product makes it scarce and exclusive, enticing more customers to take the bait.

Whichever type of cross-sell you choose, the most effective ones have both personalization and smart automation to customize the offer for each individual. Airlines regularly use both cross-sells and up-sells during checkout to increase their average order value:.

Bundle offers are another long-standing, and highly effective, promotional tactic for retail stores to increase their average order value. The best bundle offers have the following characteristics:. An effective way to elicit urgency is by offering coupons or discounts which are only available for a limited time.

You could run this as a standalone promotion for a set period of time, or alternatively, you could set up expiring coupons that are delivered to prospects or customers at strategic times in your relationship.

This may be when they sign up for your email list, make their first purchase, or if they have been inactive for a certain period of time. A great resource for creating coupons is Canva's Coupon Maker. Online photo provider Bigstock regularly re-engages customers with limited time coupons:.

According to research conducted by the Baymard Institute , the average online cart abandonment rate is The key to recovering abandoned carts is to adopt smart automation and re-engagement strategies such as triggered emails, targeted remarketing ads, and timed on-site popups.

As consumers become more accustomed to buying goods from multiple online platforms - such as online marketplaces and social media - eCommerce stores need to adapt. As well as your website, you could look to sell your products on Facebook, Instagram, eBay, Etsy, Amazon, and other online marketplaces.

They want products shipped in days or even hours. They are spoiled with choice. You can meet this desire for immediate action with a live chat widget on your website.

Not only is this a direct channel for customers who have questions, but it can also be a way to engage website browsers and convert them into buyers. population found personalized marketing appealing. You need to personalize the experience for your customers based on their behavior.

One way to personalize the customer experience is to recommend products based on previous website behavior and purchase history. You should aim to provide personalized product recommendations via email, in on-site widgets, or with remarketing ads. Amazon are the masters at this:.

Influencers are all the buzz in digital at the moment, especially in eCommerce. But there is a good reason for this trend - influencers can help you build immediate and lasting trust with your customers at scale.

The key to a successful influencer campaign is to find influencers who have genuine and consistent engagement with your ideal audience and work with these individuals on an authentic content-driven campaign.

Here is an example of an influencer post on Instagram:. For the most part, users create content from their desire to play a greater part in a brand's community of followers.

UGC can be extremely powerful because it provides social proof, increases your exposure to a new audience, and builds trust by association. The most common sources for UGC that your eCommerce brand can leverage are social media posts, blog post product reviews, and customer reviews.

A branded hashtag can improve the discoverability of your brand on social networks. They also help avid followers deliberately associate themselves with your business - something that is very common when an eCommerce store is positioned as a lifestyle choice, not just a seller of products.

Watch brand MVMT use the hashtag jointhemvmt , to engage with their followers and encourage user-generated photos of their product line. The hashtag has been used over , times on Instagram alone:.

The eCommerce landscape is very much a global endeavor these days. This means that scaling up is faster and more attainable than ever. People tend to respond more positively to location-based marketing due to differences in culture and product taste.

This is why big eCommerce stores have multiple websites for different locations, as well as locally-targeted ad campaigns, variable product lines, and location-based deals or offers. Watch brand Daniel Wellington is one example of a website that has a country selection menu for visitors so they can display location-based messaging:.

Any seasoned eCommerce business will appreciate that the success of your store is much more than just having a great product. As website traffic grows and your brand matures in the market, eCommerce becomes a game of optimization. Everything you do is an attempt to increase sales conversions, encourage repeat purchases, or increase the average order size of customers.

One element of this optimization equation is the performance of your product pages. Here are six things that every good eCommerce product page should include:. You can test, change, and optimize all of these elements to increase your conversion rate over time. This product page from dog camera brand Furbo is a good example of a well-optimized page:.

Similar to the product pages on your website, you can look to optimize the checkout process. Remember, a significant number of people that add products to their shopping cart end up leaving your site before making a purchase. Sometimes this is due to an overly complex checkout process.

Your checkout process needs to be as easy-to-understand as possible. Look to remove any barriers to a customer completing the process and test each element to improve your conversion rate. Some things you may like to consider when going through this optimization process include:. Loyalty programs have been an eCommerce favorite for many years now.

They have the potential to improve your relationships with customers, increase repeat purchases, gather valuable customer data, and reduce marketing costs. They also require regular communication, offers, and special deals to keep customers engaged and happy.

For example, many big eCommerce stores would have a full-time employee managing their loyalty program. Product comparison sites have been a growing trend in recent years. They provide consumers with impartial third-party opinions of products to help them make informed decisions about which products they should purchase.

Allowing the customer to choose the products that he likes or are more useful to him, is a way to encourage him to increase the number of products to order, as well as the value spent in the store.

If the customer buys three products and is offered the lowest value product, he will probably not order just one product — he will order two to receive the third.

This is another way to encourage the customer to increase the average number of products per order and, consequently, the value spent on the e-commerce. As the name indicates, a progressive discount is the one that increases as the number of products or value spent increases.

Here it is assumed that several products will be discounted, provided they belong to the same group brand, category, color, type of product on January 4th. Customer loyalty can also be achieved through online store promotional actions.

By implementing a system of benefits that invites the target audience to return and make new orders, the cost of acquiring the customer will be easily reduced. These campaigns may include, for example, discount vouchers for future orders, free shipping or products on a particular order.

Discount codes are not only a good way to attract new customers and offer advantages to those who already place orders in a particular store, but also to monitor the origin of the customer.

If the used discount code has been sent in a newsletter, for example, the e-commerce manager will know that that customer subscribes to the store's newsletter and that it was a certain e-mail that incited the sale. Promotional actions can be combined to generate more satisfactory results for the brand.

The online store may have several campaigns going on at the same time and it may make sense to keep them. A fairly common example is the offer of shipping fees in purchases above a certain value, even when this value is reached with the sum of the promotional products added to the cart.

Some examples of promotions are: · Immediate offers and discounts; · Vouchers and discount coupons; · Cumulative promotions; · Promotions with special conditions; · Loyalty programs.

Here are some examples you can easily implement in your brand's e-commerce : 1. Free shipping. Offer one product in the purchase of another. Offer of the lowest value product.