To accommodate a wide range of consumer product studies, our testing room with plenty of natural lighting can seat 30 participants with individual testing areas or 50 participants in an auditorium-style setup.

Each testing station is equipped with a computer with wireless internet connectivity and optional privacy dividers. The testing space features a flexible configuration and is perfect for a variety of studies, including food and beverage, household items, fragrance, personal care, cosmetics and more.

Our consumer product testing and focus group facility is conveniently located in central New Jersey with ample free parking. Just minutes from the Garden State Parkway, we are a short drive from NYC and major airports.

Designed by Elegant Themes Powered by WordPress. Home » PRODUCT TESTING ». PRODUCT TESTING. Consumer Product Research and Product Testing That Provides Valuable Insight Whether launching a new product, rebranding an existing product, or introducing a new product variation, testing your product with the right consumers will provide knowledge and allow for successful market placement.

That includes your taste buds. You may be asked to sample a range of foods, snacks and beverages—during tasting sessions in the day or the evening—at our Hunt Valley, Maryland, location or from your home.

How much depends on the type and duration of the taste test, and you can participate up to four times per year. After you answer them, our system will let you know whether or not you qualify for that test. We conduct tests Monday through Friday during day and evening hours.

You can join the fun up to four times per year, once every three months. Once you participate in a test, you will not be eligible to be called for the next three months. United States Register. Canada Register.

Eurofins Consumer Product Testing provides testing, certification, inspection, R&D, regulatory & market access to vendors, retailers & brands. More info >> Intertek offers Consumer Product Testing on a wide range of materials, product lines, prototype creations and services providing Total Quality Assurance to Consumer Product Testing Company is a worldwide leader in the contract laboratory testing of cosmetics, personal care, pharmaceuticals, medical devices and

Consumer product testing - CR independently tests thousands of products and services in our labs each year and surveys hundreds of thousands of consumers about their experiences with Eurofins Consumer Product Testing provides testing, certification, inspection, R&D, regulatory & market access to vendors, retailers & brands. More info >> Intertek offers Consumer Product Testing on a wide range of materials, product lines, prototype creations and services providing Total Quality Assurance to Consumer Product Testing Company is a worldwide leader in the contract laboratory testing of cosmetics, personal care, pharmaceuticals, medical devices and

This process aims to see how easily and well the product works and decide if it's ready to be released to real users. Regression testing is widely used in software development and involves testing a product's existing features as they get new updates.

Testers do it to ensure that the product's existing and new features continue to work and are not broken. Under regression testing, you can check both the functional and non-functional parts of existing features to make sure the system's functionality and usability remain intact. With market testing , you present your new product, service, or feature to a sample group of users to see how well it performs in the market.

Market testing helps you decide your target audience and product price; predict product sales in the market; plan marketing campaigns that speak to your customers, and determine effective distribution strategies. Also read: Seven Consumer Research Methods; Version.

Peekage is a Personalized Product Sampling Platform where consumer brands run targeted at-home product trials. Peakage conducts targeted surveys and analytics on customers who have tested your product or service.

You will receive meaningful feedback that helps you discover actionable insights that inform strategy, messaging, product positioning, and more. If you want to kickstart your product testing campaign, book a free consultation with one of our experts. To choose the best product testing method for your campaign, you first need to answer a few questions:.

By answering these questions, you can define the objectives and requirements for your consumer product testing campaign. Whatever your chosen product testing method is, remember to give your product development team enough time for testing and possible iterations before your product launch.

Otherwise, you may need to delay the release or continue with a product that cannot satisfy your users. Consumer product testing is a powerful strategy to gain real, actionable insights about your product directly from your customers and target audience. It lets you make products that meet the needs of your customers and come up with marketing campaigns that really hit home with them.

You can take advantage of consumer product testing methods when designing, developing, and marketing your new product, prototype, or feature to maximize its probability of success after launch. IHUT vs. CLT product testing types.

Concept testing process. QA testing process. usability testing process. For example, in some companies there might not be rigid product testing guidelines in place. Although many big brands have a well-established formula for conducting product tests — designed to plug data into their tried-and-tested algorithms — even these clients will often use the test as an opportunity to learn more about the product in different dimensions.

As market research professionals, we learn a lot more about products during tests than the raw data suggests. A good example of that would be taste tests for a new formulation at a chocolate brand.

With experience in product testing research, we can combine the inputs and recommend robust methodologies to make sure the product hits the sweet spot in the market. Find out more about our product testing capabilities or get in touch to discuss with our team. Their work has been exceptional in providing me the insights that I need.

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later. Kadence International.

What is product testing? When should I do product testing research? Research helps identify unmet consumer needs, value-chain opportunities, potential applications of innovation and new markets.

Screening — a rigorous approach to deciding which ideas are worth pursuing, again drawing on research and feasibility work, and assessing potential audiences. Concept testing — seeing how the manifestation of ideas might work in the market, leading to additional screening out of less viable concepts.

Prototyping — designing products to prove mass production feasibility, form factors and feature sets. Early product testing — evaluating consumer attitudes to the product itself, either in controlled settings, in the field or in everyday contexts; typically unbranded or with highly simplified packaging.

Late product testing — which might include feedback from earlier tests to refine messaging, packaging and final form factor. Testing iterations of a product to forecast the impact on sales and usage of changes to features, formulations, targeting and marketing — often in response to changes in sales patterns or negative customer feedback.

Use cases for product testing research In summary, then, you can apply product testing to: Find out how a close-to-final version of a new product might perform. Tweak that product to optimise its performance on launch. See how a new product is performing post-launch. Test the effect of changes to product design or presentation.

Evaluate or explore how a product is marketed. See how well consumers in a new market will accept an existing product. Product testing in action — a case study One way to think about the value of product testing is as a way to optimise the introduction or evolution of a particular product.

The role of product testing guidelines We work with many clients that have well-established product testing guidelines — a set of standards that enable them to better evaluate products over time and give them clearer benchmarks for making decisions.

You might need to agree: How the product should be stored, prepared, presented and used. The audience it should be tested with, and how to recruit them.

Where to conduct tests with participants see below. What metrics to record. How to record their experiences — and other feedback. The research methodologies that will work best. Whether to use a control product for comparative purposes.

How does product testing work? Where and how to test Different objectives of product testing will suit different methodologies. Central Location Testing CLT This is where participants are invited to a facility to undertake the test. Street Intercept Testing SIT This is literally grabbing participants in an ambient setting for a few minutes to get them to try something and test their reactions.

Helping brands uncover valuable insights. Vital Strategies Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. Customer Intelligence Director Wall Street Journal.

Click for previous testimonial Click for next testimonial. We have an extensive and proven track record on both the client side and the research side, and our years of experience provide the necessary tools to support a variety of consumer product testing requirements.

To accommodate a wide range of consumer product studies, our testing room with plenty of natural lighting can seat 30 participants with individual testing areas or 50 participants in an auditorium-style setup.

Each testing station is equipped with a computer with wireless internet connectivity and optional privacy dividers. The testing space features a flexible configuration and is perfect for a variety of studies, including food and beverage, household items, fragrance, personal care, cosmetics and more.

Our consumer product testing and focus group facility is conveniently located in central New Jersey with ample free parking. Just minutes from the Garden State Parkway, we are a short drive from NYC and major airports.

Use cases for product testing research · Find out how a close-to-final version of a new product might perform. · Tweak that product to optimise its performance Eurofins Product Testing US Inc. offers a personalized, one-stop shop experience to access the incredible breadth of services available at our labs in the US Consumer product testing is the most common process of obtaining consumer feedback for the performance of products. Consumer testing is completed during the: Consumer product testing

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