Twitter LinkedIn icon The word "in". LinkedIn Link icon An image of a chain link. It symobilizes a website link url. Copy Link. Costco and Sam's Club are known for their generous sample policy. Members frequently brag on Twitter about heading to these stores for a free lunch.

We taste tested samples from both locations and found that Costco was the clear winner. Both stores were mum on how much this marketing ploy actually boosts sales. We headed to a Sam's Club store in Secaucus, New Jersey on a grey Tuesday afternoon. The store is located next to a Walmart and conveniently accessed by a direct bus from Manhattan.

When we arrived at the store we made a beeline to the grocery section to test the samples. On approach, we started to hear the dulcet tones of some steel drums. Unfortunately, there weren't any live steel drummers, just a speaker. However, sandwiched between the grocery and alcohol sections we came across our first sample station.

Two enthusiastic servers were dishing out samples of "Cocktails in a Bag," a product made by a company called Lieutenant Blender's.

We walked around the rest of the grocery section looking for more samples but no such luck. The store was a sample desert. Next, we headed to Costco in Queens on a Friday lunchtime. This was definitely more of a peak shopping time than when we visited Sam's Club, which was likely another reason why Sam's samples were lacking.

The first station we came to was offering espresso sized samples of cold brew coffee, served with half-and-half. Shoppers frequently joke on Twitter about heading to Costco for a samples-only lunch. At some stations, the samples were less impressive. There was a good mix between sweet and savory snacks, but the portions did seem a little meager at times.

While some customers might think that Costco is doing them a favor by offering them free snacks, there's actually a solid business strategy behind it.

It's a way for Costco to encourage customers to try new products that they otherwise wouldn't have, and to spark cravings — once you have a nibble of chocolate, for example, you're likely to want more.

This is why the products are located close by. There was a good mix of Costco's own brand Kirkland and other labels. The most impressive and hearty sample came at the end of the line — a quarter of a grilled chicken sandwich, which was cooked at the stand.

As we headed back to the cashier we noticed there were a few more stations set up to tempt customers into some last minute purchases.

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