Distributors A distributor is an individual consumer who is interested in also selling the products. In the world of MLM, the sellers are called distributors because they are essentially doing the activities that a distributor would do in a more traditional distribution channel.

These individuals have a passion for the product and the time to sell the product to their friends. The two enumerated customer segments are particularly attractive because they represent people who are most likely to be consumers of environmentally friendly cleaning supplies.

The individual consumers have a sensitive perspective toward the environment and are looking for a way that they can have a positive impact on the environment.

Recognizing that so many traditional cleaning agents are toxic for the environment, it then becomes relatively easy for the individuals to make a positive contribution.

The distributors are individual consumers who have an even stronger conviction and belief in the products as well as the time to sell the products and find potential people to recruit into the distribution effort. To be a distributor does not require a huge sacrifice of time, the majority of distributors will have full-time jobs in addition to marketing Earthly Clean.

This makes the job of distributor all that more attractive, the person is able to balance their already existing job with another source of revenue and personal satisfaction.

Earthly Clean arguably participates in two industries, the product industry of environmentally friendly cleaning supplies and the business model industry of MLM. The environmentally friendly cleaning supply industry is small but just now beginning to develop momentum.

These supplies are typically sold in health food type stores. These stores generally sell a smaller variety than what Earthly Clean sells, they have just the basics.

As the market demands more outlets for these products it is likely that more retailers will begin to sell environmentally friendly cleaning products. Earthly Clean also participates within the multi-level marketing industry. However Earthly Clean does not, per se, compete within this industry.

Currently, market research has yet to find an MLM company that sells environmentally friendly cleaning products.

The largest and most well known MLM company is Amway which sells a wide range of products. Amway is different from Earthly Clean in the sense that the majority of products that they sell are branded rather than private label products.

Earthly Clean will leverage their multi-pronged competitive edge of a quality product, competitive pricing, and a grassroots, non-corporate business model. These three advantages will resonate with the target market. Earthly Clean will have a marketing strategy that will focus on the green or environmentally friendly aspect of their products, the fact that profits go to support a green, grassroots organization instead of a large corporation, and lastly, the opportunity for the consumer to take a more active role with the company with the possibility for an additional source of income.

The marketing strategy is based on the need to generate visibility for Earthly Clean as a company that offers the following advantages:. The marketing strategy is one based on grassroots networking. This strategy is most effective when the person selling the products is passionate about what they are selling.

This is specifically why environmentally friendly cleaning products were chosen, it is easy for people who care about the environment to be passionate about the products. Networking is the key to increased visibility and distribution.

The distributor sets up a meeting with the prospective person someone they generally already know and have some sort of relationship with , shows them the product catalog and provides them with samples.

By combining these two benefits, consumers are able to try the available products risk free. This provides them with the opportunity to test them out and determine if they are as good as they claim to be.

Once the consumer has recognized the outstanding quality that Earthly Clean offers, the option of becoming a distributor becomes all the more attractive. If the consumer truly believes in the product, then it becomes that much easier to convince them that there is an excellent opportunity available that allows them to sell a product that they believe in, obtain an additional source of revenue, and make a positive impact on the environment.

All of this will be done on a grassroots, one-to-one level. Earthly Clean will be tracking both the sales to the individual consumers and the revenue received through commissions from sales from the various distributors.

The forecast indicates that initially the bulk of revenue will be from sales to the individual customers. As time progresses and more distributors are secured, the amount of revenue from the distributors will increase.

Earthly Clean has adopted a reasonably conservative sales forecast. Please review the following table and charts for a graphical representation of sales. Earthly Cleaning has identified several milestones which will be used as goals for the organization.

Milestones were chosen to be as quantifiable as possible to aid in achievement. The following table details the specific milestones and provides a time frame for the accomplishment of each one. A website site will be created to offer viewers an extensive product catalog as well as information regarding the company and the availability of distributor options.

The site will contain extensive information, however it will encourage viewers to contact Earthly Clean for more information as Devon recognizes that he can be far more effective in sales if he as an opportunity to chat with the interested party.

The website will be periodically updated with new information. The website will be developed and periodically updated by a University of Chicago Computer Science student. He has an undergraduate degree in business from Loyola University, and one year of post graduate course work in biology and pharmaceuticals.

Work experience includes eight years with Eli Lilly as a pharmaceutical sales representative, earning many sales leader awards. Seeking a position in sales that offered the satisfaction of interpersonal interaction, a positive impact on society, and a minimal amount of travel, Devon began researching the multi-level marketing business model.

After rejecting participation in other existing MLM businesses, he decided to establish his own organization and chose environmentally safe cleaning supplies as his product line.

Devon McGregor will be the only employee of Earthly Clean. Other individuals involved will be distributors and compensated in the form of sales commissions. The payment of the sales commission is recognized as a cost of sales under the sales forecast.

The following table details specific Business Ratios for Earthly Clean. While Earthly Clean sells cleaning products, the organizational structure of multi-level merchandising falls within the Standard Industrial Classification code system under Nonstore Retailers — Direct Selling Establishments.

We most closely match SIC industry class: Party-plan merchandising — No thanks, I prefer writing page documents. Don't bother with copy and paste.

Get this complete sample business plan as a free text document. Download for free. Earthly Clean Executive Summary executive summary is a brief introduction to your business plan.

It describes your business, the problem that it solves, your target market, and financial highlights. See why 1. Service provider fees : Earthly Clean has incurred both accountant and attorney fees in the set up of the business. The accountant will set up the PeachTree accounting system and the attorney will develop and register the business formation as well as draft some sale agreements for distributors.

Computer system : The computer system will be used for correspondence, accounting purposes as well as to develop marketing and sales information. Earthly Clean will use Microsoft Office and PeachTree Accounting as their preferred software.

Assorted types of paper and stationery : Personalized with a logo, return addresses, etc. for catalogs, and brochures. As the company grows they will consider adding new items to the product list as demanded by the market: All purpose soap : A concentrated formula for washing walls, floors, cabinets, and all other washable surfaces.

Orange oil and sodium citrate based. Bathroom cleaner : Quickly and easily removes dirt and grime, cleaning and deodorizing the entire house. An all vegetable-based cleaning agent. Citric acid, glycolic acid and orange oil. Dishwashing detergent : Easy on hands, tough on cleaning. A mild coconut oil based detergent.

Window cleaner : A streak free cleaner. Citrus based, either orange of lemon. Oxygen bleach cleaner : A wonderful cleaner that works on sinks and bathtubs.

Made from sodium percarbonate, calcium carbonate, soda ash, and sodium sulfate. Laundry liquid: Concentrated, biodegradable, natural cleaner for laundry. This is a vegetable-based surfactant detergent.

Air fresheners: Natural, healthful, eco-mists containing essential oils, emulsifiers, and water. Available scents include, wild cherry, vanilla and hazelnut, citrus, lavender, and natural fruit.

Environmental cleaning products were chosen for a several reasons: It allows the participating individuals to make a positive contribution to the protection of the environment. The environmentally friendly cleaning industry is in its infancy in terms of growth.

It is on the verge of market wide acceptance as more and more people are participating in activities that take into account environmental impacts.

The MLM and environmental cleaning products is a perfect combination as it combines emotional, and economic factors in a selling opportunity to friends and other network contacts. The seller has an emotional reason for selling the products.

They also have an economic incentive because if they find additional people to help sell the product then they get additional commissions on product the new people sell. The regulatory analysis that is applied to determine if the business is a MLM or a pyramid scheme is as follows: Is the compensation merely for introduction of additional participants into the program; Or is the compensation related to the sale of goods.

Consumers of environmentally friendly cleaning products. Members of the consumer group who are interested in being product distributors. They see the chance of selling Earthly Clean as an opportunity to do something that they are passionate about positive environmental actions as well as a means of making supplemental income.

Quality products : All of the products sold by Earthly Clean are manufactured by a leading company, made for Earthly Clean to their specifications. This allows Earthly Clean to offer a very competitive product that meets the needs of the market.

Competitive pricing : Earthly Clean is able to offer great pricing because they are purchasing the products directly from the manufacturer. While Earthly Clean pays out sale commissions to the various layers of distributors, this grassroots distribution model is still more efficient than the traditional distribution channel, keeping prices competitive.

Grassroots, non-corporate business model : Instead of profits going to a large corporation, the profits are dispersed among the user distributors that assist Earthly Clean. This arrangement is quite rare, and attractive for the targeted customer segment. Profits that go to environmentally friendly people, not a large corporation.

The opportunity for users to become distributors, realizing an additional source of revenue. will easily find www. All printed material such as brochures, advertising, catalogs, price sheets, packaging, and all product labels will have the URL prominently displayed.

This will be especially useful because it allows customers who may have only one product the opportunity to view the entire product selection through the convenience of the Internet. Earthly Clean has been founded and will be run by Devon McGregor. The following section will outline important financial information.

General Assumptions Year 1 Year 2 Year 3 Plan Month 1 2 3 Current Interest Rate Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth 0.

a Return on Equity a Activity Ratios Accounts Receivable Turnover 2. a Collection Days 54 n. a Accounts Payable Turnover 7. a Payment Days 27 34 24 n.

a Total Asset Turnover 0. a Debt Ratios Debt to Net Worth 6. a Current Liab. to Liab. a Interest Coverage a Additional Ratios Assets to Sales 1. a Acid Test 6.

a Dividend Payout 0. General Assumptions Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Plan Month 1 2 3 4 5 6 7 8 9 10 11 12 Current Interest Rate Affiliate Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts.

Marketing Idea Level Of Difficulty Cost Result Pay Per Click Advertising Medium Low Brand Exposure. SEO SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results. Social Media - Paid Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Buzz Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. Events Event marketing both online or offline promotes a brand, product, or service through hosting or attending a real-time event.

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Mar 6, - Explore Keyonna Wallace's board "Cleaning Advertisements" on Pinterest. See more ideas about print ads, cleaning, ads creative Missing Learn to put together eye-catching ads for your cleaning business. Get examples of cleaning ads for new clients and potential employees!

Cleaning supply marketing samples - This post provides some engaging house cleaning ads examples and templates to inspire you to start your own campaign. supply of satisfying Mar 6, - Explore Keyonna Wallace's board "Cleaning Advertisements" on Pinterest. See more ideas about print ads, cleaning, ads creative Missing Learn to put together eye-catching ads for your cleaning business. Get examples of cleaning ads for new clients and potential employees!

You need to respond to these questions quickly to build a personal relationship with your client. Email marketing is a great way of asking for referrals.

Remember that word-of-mouth marketing and referrals are gold for your cleaning service. The most definite way of getting a lead to convert to a client is by having one of your existing customers refer you. Set up a referral program, and send emails to trusted clients asking for referrals.

Use this space to ask for reviews from your clients after cleanings and link to other reviews left by happy clients. Potential customers might be inspired to give your business a shot if they see enough happy testimonials from your existing clients. Use emails to market your content, like cleaning tips or any other content your clients might appreciate.

You can also subscribe to the newsletters of some of your competitors to understand how to promote your cleaning business through your email marketing campaign.

For more tips on email marketing, you can check out our blog on how to use a mailing list effectively. Before you spend money on advertising on any other platform, you must have your company website up and running.

Having your website adds credibility to your business and contains all the information about your business in one place. Your contact information should be easily available on all the pages of your website. Pictures of your employees on your website will reassure residential cleaning clients.

To avoid that dreaded fate, use search engine optimization to let your website and content rank higher on a search engine. While SEO is not incredibly difficult to learn, it takes time and a lot of effort.

Your website must have information on how visitors can book an appointment. We recommend you integrate your booking portal and your Book Now CTA with your company website. This is the easiest and surest way of converting visitors to customers. Setting up an appointment booking portal with a scheduling tool, such as Appointy , can make this integration seamless for you.

Appointy allows you to create a simple booking website where you can list all your services. On the administrative side, you can manage these services, your staff, and even some expensive resources.

Appointy will help you automate most of your logistical processes. Read more about how to integrate your booking portal with your website. Video Marketing can be an incredibly effective marketing strategy in telling the story of your company.

Let your employees share their cleaning process and their experience working in the cleaning business, and how they form relationships with clients they serve. You could also ask your enthusiastic clients to generate content for your page, because it can make them feel involved with your business. You can film demonstrations of how certain cleaning procedures work and provide instructions to clients on preparing for services like deep cleaning.

Let your employees film before-and-after videos of their cleaning jobs. You can use YouTube for longer videos and explore TikTok and Instagram for shorter clips. Take the time to edit your videos well, and preferably use humor and wit to draw audience attention.

Set up referral programs with discounts or free cleanings and market this through your email, blog, etc. Do not ask for referrals from everyone. Instruct your employees to ask for referrals from only long-time loyal customers, who would be delighted to refer your business to other people. Remember that referrals are the best way to bring strong leads to your cleaning business.

Use email marketing to ask for referrals creatively and make it less awkward for your employees. The next few sections of this blog are focused on how to advertise your cleaning business using different advertising platforms and pay-per-click advertising.

Advertising platforms like Yelp and Thumbtack can be a good way to generate fast leads for your cleaning services. That said, it takes time and effort to learn how to use these platforms effectively. Setting up an account on Yelp is free, but the useful features are worth paying for. Thumbtack is a bidding site where a user sets up a request for a service, and service providers bid on the request.

You can log into Thumbtack and sign up for a free business profile. Setting up your targeting preferences allows Thumbtack to rank you according to your ideal client profile. Thumbtack only charges you when a client contacts your business.

Remember, that you must finish your cleaning business profile, or Thumbtack will not rank your business. Clients come in very quickly on a portal like Thumbtack. On completing your first cleaning job, insist that the client leave a review on your page. This increases your ranking and makes you more visible to future clients.

Thumbtack charges you for leads that it generates. If your business profile is not tuned to the type of cleaning client you serve, you might end up paying for leads that were not useful to you. Follow experts and read thoroughly about how PPC advertising works.

The first place anyone goes to, to look for any service, is google. So you need to show up when they google your service. Google offers multiple different ways in which you can advertise your business or service.

Google My Business is a free way of advertising cleaning businesses. Set up your listing, and make sure that you also set up keywords for which your business should not be listed for example, laptop cleaning.

Google Ads is a paid form of advertising that pushes your listing to the top of the search results page and can bring in a lot of traffic to your business. Other cleaning business owners recommend including Ads as one of the marketing strategies for a cleaning business.

However, it helps to have a professional manage Google Ads. It can be tricky, and you can easily sink a lot of money into it before the costs add up. You need to answer a set of questions for google to determine the credibility of your cleaning business. Instagram is the best way to advertise your house cleaning company.

If you offer residential and cleaning services, use Instagram to advertise the former. Instagram is all about trends , and it will help you to follow these trends. Instagram is where you can visually represent your brand in the clearest way. You might spend a lot of time on visual appeal and not nearly as much on actual content.

Start with real, genuine content that will bring customers to your page. Instagram is the place where you can get creative and add real personality to your business. Let your employees take control of the account for a day and describe a day of their lives.

Post cleaning videos, stain-removal demonstrations, before-and-after photos of your appointments , and general content about what is happening in the world.

You can use this as a method of cross-promotion, and have businesses with the same target audience promote your business in exchange for a shoutout from your page.

You could always collaborate with other cleaning businesses, who might have different offerings from your business. Most importantly, post about your services and always lead your visitors to the booking link in your bio.

Leverage your social media fully to bring in more leads or potential clients. Using LinkedIn to promote your company falls under a list of commercial cleaning marketing ideas. Let your marketing material be more crisp and professional. Unlike Instagram, it will help if your LinkedIn feed is consistent with your overall brand messaging.

To promote the same post on different platforms you might have to use completely different vocabulary. You can advertise your business on Facebook for free in various Facebook groups or with paid Facebook Ads. Facebook Ads are a great tool and are extremely targeted because they are based on large datasets of consumer behavior and are cheaper than Google Ads or Guaranteed.

Facebook posts tend to drive maximum website traffic, and you can even interchangeably use your material for Instagram and Facebook. Facebook Groups are informal groups where you can post about your services. You can always join a few of these groups to see what people are talking about and change your marketing message accordingly.

Call to Action Buttons are important if you want visitors to your business and social media pages to convert and book your services. Similarly, Reserve With Google will allow visitors to book your services from your Google Business Page results. Appointy can help you make these integrations once you have an account with us.

To know more about how to add these CTAs, you can read our blogs on the same. A cleaning business marketing plan for your service is not frozen after you build it the first time.

You should experiment with different strategies and see what works best for your business. Remember that none of these methods work in isolation, and you need to integrate both offline and online channels into your plan and distribute your budget accordingly.

While paid advertising can bring you excellent results, remember that you do not need to sink your funds into multiple advertising websites. Find what brings you the best ROI, and limit yourself to those options.

It is always recommended that you invest in your website and a good referral program. About Appointy We at Appointy, help business owners grow and run their businesses with our online scheduling software.

If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below. We love a good talk!

Thank you for sharing these insightful strategies and empowering us to take our businesses to new heights! Thank you for sharing this informative and practical article. The strategies and insights provided are invaluable for creating an effective marketing plan for a cleaning business.

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grow your business , Marketing Tip. July 18, 6 Comments. Define your service Brand your business Know your audience 10 Simple Cleaning Marketing Ideas Design Fliers and Use Direct Mail Attend Community Relationships and Trade Shows Use Email Marketing to Increase Outreach Build a Website Try to Experiment with Video Marketing Ask for Referrals from Loyal Clients Use Advertising Platforms to Generate Quick Leads Learn to Use Google Advertisements Develop a Strong Social Media Presence Include Google and Social Media CTAs You can click on any of the links to move to that section.

Define Your Service We know this sounds like a section in a boring marketing manual, but we promise understanding these concepts is worth it! Product Your cleaning service is intangible and personalizable. Price Price is important when considering how to market a cleaning business.

Place Choose where you offer your services carefully, based on your target audience and your transportation budget. Promotion As we will see later, the channels you use to market your service and promote it to your audience rely on the type of audience, your marketing budget, and other factors.

Source: Triad Cleaning Crew Services. Try Appointy Now. Packed with Actionable Tips and Tricks. Previous post. Next post. What are you doing in the community that your customers might enjoy knowing about? Perhaps you partner with Cleaning for a Reason or some other organization.

Share this stuff! Are there some questions that just keep coming up? Perhaps new customers always ask the same things about your service. Existing customers might also have queries that you constantly find yourself answering. Sharing the answers to these questions on your website and social media profiles can be super helpful.

Why not create some video content that highlights your areas of expertise? With the quality of smartphone cameras nowadays, video marketing for your maid service is easier than ever. People love people.

And they especially love seeing other people happy. Why not share some stories and feedback from happy customers? Another option is to share a photo of a delighted customer with your cleaning team. Make no mistake, customer reviews can do wonders for your business.

Sharing memes and GIFs is a great way to keep the tone light and provide some comic relief for those in your audience. GIPHY has lots of GIFs to choose from and you can also make your own memes.

Running a contest is an amazing way to draw attention to your business. You could offer a free cleaning, a gift voucher or a gift of some kind branded mugs, chocolates, etc.

People love freebies almost as much as they love people. Most people celebrate at least some of the holidays, so why not ride that wave? There are so many great opportunities to celebrate with your audience.

It could be something as simple as wishing them a Happy [Holiday]. Alternatively, you can use the occasion to run promotions or giveaways to get more engagement.

Make sure you share any events happening in your local area. This is helpful for your community and can serve as some welcome PR if you happen to be a sponsor.

If you have the time, why not organize your own event? Networking which is essentially what an event is is a fantastic way to attract more cleaning clients.

When sharing your content on social media, be sure to use the correct hashtags. Check them out! People love to feel heard. Showing that you care enough to listen and take note of what your audience has to say can be a huge win for your business. It also builds customer loyalty. Create a survey asking customers for feedback and share the link on social media.

Share the results and make a point of actioning helpful feedback if the opportunity presents itself. Do your bit to turn the negative tide by sharing exciting news about your business. This will also help to keep you top of mind the next time a friend asks them for a maid service recommendation.

We all have great client stories to share. Using social proof to market your business benefits you and your potential customers.

You could write a blog post or create a video for each of them. Are you hiring new cleaners? Why not post about it on your social media channels. You never know, your next cleaning all-star might be lurking in your Facebook follower list.

Go the extra mile and create an attractive image to go with it. Another great one to keep it fun and light. Take a super close-up photo of one of your cleaning products or a piece of cleaning equipment and ask followers to guess what it is.

Are there any quotes that accurately describe your company culture? Who do you look up to? Who inspires you and your team? Why not share their words and wisdom? Quotes are a great way to show your company values and provide inspiration and motivation to your audience. Do your fans know how you got started?

Do they know anything much about the founder? If not, why not? Talk a bit about yourself. This will help your audience to feel more connected with you and more rooted in your success.

Sharing these kinds of posts also serves as a nice break from the sales-focused kind. Have you recently started using a new product? Fostering good relationships with your suppliers rarely goes amiss. Some of these posts will perform better for your business than others.

Why not use that to your advantage by re-sharing the posts that do well. Recycling evergreen content a few times a year is an easy win for your editorial calendar.

Cleaning supply marketing samples - This post provides some engaging house cleaning ads examples and templates to inspire you to start your own campaign. supply of satisfying Mar 6, - Explore Keyonna Wallace's board "Cleaning Advertisements" on Pinterest. See more ideas about print ads, cleaning, ads creative Missing Learn to put together eye-catching ads for your cleaning business. Get examples of cleaning ads for new clients and potential employees!

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts.

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results. Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience. Event marketing both online or offline promotes a brand, product, or service through hosting or attending a real-time event.

Print marketing includes advertising through magazines, newspapers, and other media publications. In 6 of 6. Join our free newsletter to get unlimited access to all startup data.

We just need your email:. If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 15 minutes. With Starter Story, you can see exactly how online businesses get to millions in revenue.

Join our free newsletter to get access now. Start A Cleaning Products Business. Relationships Relationship marketing is a long-term strategy based on building and growing strong relationships with customers. Sales Sales refer to all activities and strategies that lead to the selling of products and services.

Email Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Social Media Organic Organic social media marketing is any social media activity with no paid promotion.

Word Of Mouth Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. Affiliate Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts.

Marketing Idea Level Of Difficulty Cost Result Pay Per Click Advertising Medium Low Brand Exposure. SEO SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results. Social Media - Paid Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Why not share some stories and feedback from happy customers? Another option is to share a photo of a delighted customer with your cleaning team. Make no mistake, customer reviews can do wonders for your business.

Sharing memes and GIFs is a great way to keep the tone light and provide some comic relief for those in your audience. GIPHY has lots of GIFs to choose from and you can also make your own memes. Running a contest is an amazing way to draw attention to your business.

You could offer a free cleaning, a gift voucher or a gift of some kind branded mugs, chocolates, etc. People love freebies almost as much as they love people. Most people celebrate at least some of the holidays, so why not ride that wave?

There are so many great opportunities to celebrate with your audience. It could be something as simple as wishing them a Happy [Holiday]. Alternatively, you can use the occasion to run promotions or giveaways to get more engagement. Make sure you share any events happening in your local area.

This is helpful for your community and can serve as some welcome PR if you happen to be a sponsor. If you have the time, why not organize your own event? Networking which is essentially what an event is is a fantastic way to attract more cleaning clients. When sharing your content on social media, be sure to use the correct hashtags.

Check them out! People love to feel heard. Showing that you care enough to listen and take note of what your audience has to say can be a huge win for your business. It also builds customer loyalty. Create a survey asking customers for feedback and share the link on social media.

Share the results and make a point of actioning helpful feedback if the opportunity presents itself. Do your bit to turn the negative tide by sharing exciting news about your business. This will also help to keep you top of mind the next time a friend asks them for a maid service recommendation.

We all have great client stories to share. Using social proof to market your business benefits you and your potential customers.

You could write a blog post or create a video for each of them. Are you hiring new cleaners? Why not post about it on your social media channels. You never know, your next cleaning all-star might be lurking in your Facebook follower list. Go the extra mile and create an attractive image to go with it.

Another great one to keep it fun and light. Take a super close-up photo of one of your cleaning products or a piece of cleaning equipment and ask followers to guess what it is.

Are there any quotes that accurately describe your company culture? Who do you look up to? Who inspires you and your team? Why not share their words and wisdom? Quotes are a great way to show your company values and provide inspiration and motivation to your audience.

Do your fans know how you got started? Do they know anything much about the founder? If not, why not? Talk a bit about yourself. This will help your audience to feel more connected with you and more rooted in your success.

Sharing these kinds of posts also serves as a nice break from the sales-focused kind. Have you recently started using a new product? Fostering good relationships with your suppliers rarely goes amiss. Some of these posts will perform better for your business than others.

Why not use that to your advantage by re-sharing the posts that do well. Recycling evergreen content a few times a year is an easy win for your editorial calendar. Remember though, these are just ideas. Feel free to mix it up and make them work for you and your specific brand. We might all be in the cleaning business, but no two maid service companies are exactly alike.

Use your unique attributes to your advantage when creating your posts. This talk first aired at the Maid Service Success Summit. The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more.

Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads and create more profit. Great marketing will help your business to grow quickly.

ZenMaid can help to bring a little calm to your maid service. Amar is the founder and CEO of ZenMaid Software, Inc. He started and ran Fast Friendly Spotless, a maid service in Orange County, CA.

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