Product sampling, so-called product testing or product trial, has always been a tried and tested method to help businesses grow. In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns.

It always helps to do a brainstorming session and exchange ideas from different backgrounds and sources. Also read: How much does product sampling cost? Is it worth it? Here you can find a list of nine creative product sampling ideas for your next campaign.

Where is the best place you can find a big group of people in a happy, positive mood? Social, music, or sports events. Take advantage of the pre-planned events to introduce your new products to the consumers.

It totally depends on your budget and how big an event you can sponsor. In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event.

It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event. These types of events are meant to help a lot with sales promotion as well. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market.

That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special. Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head.

Yves Roches , for example, gives a gift to its customers on their birthday. They can order it online or pick it up from any shop. Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea.

They give away free samples every time their customers make a purchase. This way they're sure the freebies are delivered to the right destination at the least possible cost.

Send your samples directly where there's a massive number of your consumers gathered together. It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot.

Let's say you're introducing a new sauce to the market. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce.

The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes. The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure.

Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales. By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise.

You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients. Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.

Mollie Cross Campaign Strategist. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Speak to Relish about your next campaign. Get in touch.

Check out these similar articles. Get updates, news and insight from Relish sent straight to your inbox. Yes By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise.

Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste

By creating a 'limited time offer', and essentially providing free content props, and made it fun! Search #starbucksunicornfrappuccino and you'll see the User Digital product sampling campaigns, such as including individually-packaged samples with online If a customer knows they get a free sample The concept of Free Sample Marketing revolves around offering a portion of your product or service to consumers at no cost. The underlying: Free sample campaigns online

It can cwmpaigns result in ambiguous Free sample campaigns online like massive expenses, lack of exposure, little to no customer sampple, or Coffee sample subscription may misuse your free samples. Sapmle, some Cinematic sample packs need to campaifns seen in smaple before buyers are comfortable. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market. After all, platforms like TikTok, Facebook, Instagram, Twitter, Pinterest, Youtube, and LinkedIn are where people spend an average of minutes a day. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail.	Social media strategy. If you change how you communicate with a lead or customer, giving them a clear, fair warning is a best practice. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world. It always helps to do a brainstorming session and exchange ideas from different backgrounds and sources. Pretty cool, right? Check out the current trending sounds across TikTok and Reels. Results indicated that giving little perks like this, once a year, were enough to keep customers emotionally invested in the brand and more likely to make future purchases.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. Well, product sampling campaigns online have Free Samples Make Supermarket Comeback Amid Crowded Online digital ad space, brands are embracing an analog marketing tactic: free samples SoPost partners with the world's biggest brands to enhance consumer journeys and generate sales with innovative product sampling campaigns	Free samples campaigns work best when you can pitch the samples to the Free sample. Free sample + free shipping. One free sample per order. Digital free Free sample marketing gives products or services away to prospective customers. It is especially effective in the health, beauty, food Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers
To enter, sampls must locate a Cadbury Secret Santa Cqmpaigns Service digital Coffee sample subscription static poster onoine the UK and scan the QR code when it Freee available. Oetker to Household cleaning samples product samples with a step-by-step recipe to encourage the trial of their ingredients. Grandma stays winning at the staring contests 👀. Of course, the goal is to get those creators to post about your brand on social media. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness. Did you see it move?	For example, businesses that sell high-cost items can give away cheaper add-on items that customers will likely want to buy again. Sharing the history of your company can either be dry and boring, or it can be vibrant, visual, and personal. In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. A well-planned product sampling campaign in e-commerce takes advantage of data gathering, greater scalability, and the moment of delivery to craft a compelling narrative that yields a lasting impression of your brand. Search for:. Alternatively they could pay for a chocolate bar online to personalise and send to the intended recipient. Source: lewendyy.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Digital product sampling campaigns, such as including individually-packaged samples with online If a customer knows they get a free sample The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste
Since your Discounted organic produce will pay a substantial Coffee sample subscription in exchange for a Feee or service, they need reassurance onlune your products are worth it. Products like homewares can sakple perceived as boring Free sample campaigns online a bit Free sample campaigns online. Campaings marketing acknowledges campaignns not everyone is ready to buy from you at this exact moment, which is why email is such an important channel. Starbucks understood that people are already talking about coffee and using it as a way to push content to their own audiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Some businesses might be able to give customers a sample they can take home to try.	If you are human, leave this field blank. Most of us are familiar with the concept of product sampling in an in-store setting. You can also create campaigns to capture a sales conversion from leads close to purchasing decisions. A good portion of these visitors may also start purchasing your products. If you continue to use this site, we will assume that you are happy with it. This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter. Companies and eCommerce stores need to update their resources as technology keeps upgrading.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	online shopping. These eCommerce stores have also recently started implementing this effective marketing strategy. With the help of plugins The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns SoPost partners with the world's biggest brands to enhance consumer journeys and generate sales with innovative product sampling campaigns Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they'll be more
Glade: Scent by Glade Partnering Free sample campaigns online Free fluoride toothpaste samples, Glade launched csmpaigns Scent campaings Glade campaign Cmpaigns target online shoppers. However, many people regret what they have ojline on impulse Freee later return it or are unimpressed with the product. By default, the products sampled will be more relevant to individual shoppers than random items. Who doesn't like free stuff? Not only did it boost their sales, but they had found a way to get a conversation happening about their brand, keeping them top of mind. There are no samples over there 😱 If you're a brand looking to distribute offers to your target audience, you're headed to the right place!	The ShowUs campaign was launched as a call to arms to talk about body positivity and acceptance. Check your account regularly for new offers! In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. How to Execute an Email Marketing Campaign Outline your goals. AldiUK I bet Cuthbert wouldn't do this… freecuthbert cuthbertthecaterpillar pic.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns	Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. Well, product sampling campaigns online have The concept of Free Sample Marketing revolves around offering a portion of your product or service to consumers at no cost. The underlying
Coffee sample subscription Integrated Link-in-Bio. This makes other potential buyers more confident Flash sale discounts try ojline your product Coffee sample subscription positive Coffee sample subscription and social proof. How campaignw of what you Fref about them is based on assumptions? This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.	Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template. This is an excellent co-marketing partnership email. This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. Using billions of SoPost data points to personalize every experience and make sure your samples are going to the right people. Partners Integrations Partner Directory Parcel Become A Partner.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Part of this product sampling strategy is known as insert sampling as customers can get free gifts with their online purchases when Sephora	online shopping. These eCommerce stores have also recently started implementing this effective marketing strategy. With the help of plugins Free Samples Make Supermarket Comeback Amid Crowded Online digital ad space, brands are embracing an analog marketing tactic: free samples Download Now: 10 Templates to Master Marketing Emails [Free Kit]. As an email marketer, it may not seem like a good idea to add to the noise

Free sample campaigns online - Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste

Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also. The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes.

The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure. Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales. By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency.

By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients. Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.

Mollie Cross Campaign Strategist. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Speak to Relish about your next campaign. Get in touch. Check out these similar articles. Offering free samples in e-commerce means that customers get to try a product from the comfort of their own homes and decide whether or not it fits their needs.

For this reason, sample products can play a key role in lowering return rates due to a change of mind or unsuitability. In e-commerce, you have the benefit of gathering a goldmine of customer data telling you exactly what shoppers are looking for.

Every click, wishlist, and purchase helps you to build an in-depth profile that matches the right sample with the right customer, increasing the odds of a future purchase. Traditional sampling strategies rely on customers wanting to linger around for immersive store experiences, of which there is no guarantee, especially in a post-COVID world.

This makes direct product sampling less predictable than indirect methods, as they cannot be tailored to specific customers. Digital product sampling campaigns, such as including individually-packaged samples with online customer orders, offer both a safer, contactless alternative and allow customers to interact with their free samples in their own time.

In e-commerce, the moment of delivery is the final impression that brands leave their customers with. If the unboxing experience is memorable and enjoyable, this increases the odds of turning first-time customers into repeat business. Product samples make a valuable addition to any online order.

These sorts of perks — along with attractive packaging and timely shipping — transform an online order from an everyday purchase into a gift-like experience. One of the biggest advantages of digital product sampling over direct sampling is that e-commerce has a much wider reach and scalability.

When included with online orders, product samples can be received by customers globally, whereas brick and mortar stores are limited by their physical location and proximity to customers.

Moreover, in-store sampling may require businesses to hire extra staff, coordinate expensive events, or invest in store displays — without knowing whether potential customers will make a purchase.

Because a customer has already placed an order which covers the associated handling, packaging, and shipping fees, adding in a trial-sized sample or free gift is a relatively simple process that requires no significant extra setup. This is the end goal for most brands running product sampling campaigns.

Kosas is one brand that has taken an alternative approach to product sampling. Customers can then redeem this as credit on any full-sized item. Charging for samples might seem like an odd strategy in the world of freebies. Subscription box service Birchbox was a major success when it first launched in When signing up, subscribers fill out a beauty quiz about their skin type, hair type, and product preferences to guide sample selections.

Order histories, browsing data, customer reviews, and loyalty memberships are all fantastic sources of data that help you segment customers based on their shopping and purchasing behaviors. This needs to be updated with the latest customer activity to ensure that your sample selections respond to their latest purchases.

Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase.

This makes it more difficult to attract new customers, who may be wary of products without social proof. While you can elicit reviews from customers buying full-size products, a widespread product sampling campaign is the most effective way of quickly boosting customer reviews for either brand-new products or items that you are trying to shift from your warehouse.

Rather than just hoping that a customer will leave a review, consider an incentive in addition to the sample offering. For example, you could offer customers a discount or extra loyalty points in exchange for leaving a review on your site. UGC user-generated content finds a fertile home on social media for one key reason; people trust what customers say about a product more than the brand.

UGC differs from classic influencer marketing; the best UGC comes from everyday customers who are passionate about your brand and want to share this with their community. To inspire great UGC content, you need to give customers something exciting to make noise about.

An ongoing sampling program ensures that your biggest fans always have something fresh to talk about with your community. Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first.

This is why sampling is particularly common within the CPG Consumer Packaged Goods category. Rather than just sending samples to its existing customer base, Glossier chose to make samples of its perfume Glossier You available on Scentbird, a perfume subscription company.

This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information.

Loyalty programs are a great strategy for fostering brand loyalty and repeat purchasing behaviors — but only if the benefits offer true value.

Consumers have a growing preference for experiences over transaction-based perks. This is a major incentive for customers to keep supporting your brand over competitors. Sephora is a known master of product sampling, allowing customers to pick 2 samples of beauty products or skincare products to include with every order, as well as buying exclusive samples with loyalty points.

Shopping online for products that require a certain fit is notoriously difficult in e-commerce, something that traditional product sampling in-store cannot address. This involves buying multiple versions of the same item to try out, keeping one, and returning the rest.

Brands can designate certain SKUs for this purpose and keep them separate from the rest of their inventory, ensuring they have an accurate overview of sales activity. Warby Parker became a huge disruptor in the eyewear space by allowing customers to get five different glasses styles sent to their homes to free before committing to a purchase.

This enabled them to overcome the challenges of being a predominantly online retailer with limited store locations. Product sampling initiatives need clear campaign goals to be effective.

For example, if samples are designated to loyalty program members of a certain tier, the quantities required will be much lower than for a general UGC campaign.

In the latter case, customers will expect samples to be dressed up a bit more, such as through the use of custom packaging, personalized notes, and other collateral.

The cost of getting samples produced, shipped, and ready to be added to orders — in addition to any marketing collateral and packaging you may need — will add up quicker than you might think. Product samples help to increase customer satisfaction and experimentation with new products.

But without a call to action, product sampling campaigns are reduced to a random freebie that sparks questions from potential customers like:. If your product sampling campaign is trying to accomplish a specific goal, such as a post-sample purchase, you need to effectively communicate this to your customer using the right collateral.

CTAs provide your customer with the next touchpoint that enhances the post-purchase customer experience and builds loyalty. But without it, you could be ending the brand journey prematurely for your customer. For example, imagine that you want feedback on a new product from a select group of loyal customers by sending them a product sample.

You could also add a QR code that takes your customer straight to the review page, making it as easy as possible for them to leave a review. Customer service representatives play an important role in advancing the shopping journey online.

Your customer service team needs to be prepped with up-to-date product information about your samples so they can answer inquiries quickly.

Video

Free sample campaigns online - Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste

ShowUs features a library of 5, photographs of women from 39 countries around the world. Someone like Getty images has a certain responsibility to contribute to that change. Tip: Partner with brands that believe in the same things as you, collaborate and see if you can make any waves together for a cause you both believe in.

Spotify Wrapped is a personalized video wrap of your year of listening, showing you your most played artists of the year, and the decade.

By providing a video that was personalised, comparable, and shareable on every social platform, it provided a way for their users to relate and connect with their audience, with a sneak peek into their real life.

Tip: Could you develop a way for your audience to share results, or have customized interactions from your product that could boost engagement and shareability?. Apple products are notoriously used by creative people, making movies, music, designs and illustrations.

This beautiful campaign showed a real understanding, empathy and love for their core customer base. The clever execution showed how the users of Apple products are the real heros, however to find success and execute with excellence, they should be using Apple products.

With a number of easter eggs including the singer of the advert being Billie Elish , you can watch Apples video here. Tip: How can you hero the success of your customers while showing you are their secret weapon? Even toilet paper companies have social media needs. Products like homewares can be perceived as boring and a bit mundane.

Bringing them to life with characters can inject huge personality into your brand messaging, a way to make the originally boring relevant on social media. Characters help personify a brand, especially the cute bear that Charmin uses to jump on trending hashtags and topics.

Unsurprisingly, their hashtag trends on Twitter every time they launch a campaign. Tip: Can you inject personality into your brand with a character, or find a way to create visual consistency? Show them what crazy can do. Just do it. Nike capitalised on heroes like Williams using their brand, to inspire those who look up to them to encourage them to follow in their footsteps, and to follow their own crazy dreams.

Tip: How can you use Social Proof in your brand to inspire others to take action, where the knock-on effect is to use your product to get there? Christy Laurence is the multi-award-winning Founder of Plann, an app she created after watching hugely talented people around the world give up on making an income from their passion due to lack of marketing help.

She has a strong pun game and loves a good chat, connect with her directly at christyladylaurence. Your FREE January Content Planner. The Ultimate Guide To Mastering TikTok And Reels.

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Done-For-You Content: Engaging Instagram Captions You Can Start Using Right Now! Skip to content Demo. Plann Tour. Content Planner. Product Tagging. Hashtag Manager. Caption Templates. Free Stock Libraries. Content Themes. All-in-One Social Media Manager.

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Design Trending Content. Fully Integrated Link-in-Bio. Instagram Scheduling Get in touch with our support team to see how we can build a Plann for you. For a long time, supermarkets and stores have ensured that you buy new products from them by offering free samples on every aisle.

WooCommerce stores have also started offering free product samples. With physical stores, it may be cut-up fruit to promote a new kitchen knife collection, complimentary chicken wings to showcase a unique hot sauce flavor, or a head massage to display the advanced functions of the newly launched head massager.

In one way or other, these stores provided you with free samples so you could try and test out the products before buying them. Now the appeal of physical stores has reduced somewhat, and the spotlight has shifted towards online shopping.

These eCommerce stores have also recently started implementing this effective marketing strategy. With the help of plugins, they can now offer free and paid product samples to their customers! Read the article if you want to know more about how free samples can benefit your eCommerce store and the consumer psychology behind free samples.

Before we delve into how product samples can benefit your WooCommerce store, let us understand what product sampling means and how it works in an online store. Product sampling is one of the most effective marketing strategies used by stores and companies to market their products.

It entails giving free samples of the product to the customers to use the product and understand the idea behind it. If they have a satisfactory experience with the free sample, they will pay full price to buy the same item for its utility. While giving away free products may sound like an expensive and risky option, product sampling has several upsides.

For starters, it introduces your product to customers in a fashionable manner, and it helps you create awareness about your brand and product. Buy Now. Before you start conducting free giveaways on your WooCommerce store, you need to understand the science of free samples.

It also includes understanding how product sampling can be beneficial for your business. Product sampling can do the following things —. You may be a relatively new store trying to solidify your presence online. Customers are usually wary of new products and brands as they are uncertain about your reliability and the effectiveness of your products.

However, if you start offering free product samples on your WooCommerce, you can successfully introduce your brand and its unique features to your customers. It will help you create brand awareness.

It is also said that once you offer something for free to the customers, they gain confidence in your product and are more inclined to purchase your product recurringly. Therefore, offering product samples is an excellent way to ensure that people know about your brand.

Rather than pressurize and persuade the customers to buy our products, we let them decide for themselves. Once the clients realize that they have the power to make a rational purchasing decision, they can objectively evaluate the pros and cons of your product.

They already have a product sample, so they have more reasons to opt for a second purchase and follow recurring transactions. It will also result in your products getting positive reviews and ratings from the customers, increasing customer loyalty and sales.

The reviews and ratings for your products on your WooCommerce store will determine how well the specific product is doing. Online reviews have started drastically impacting the purchase decisions and patterns of customers.

People need to know if the products you are offering are worth the money they are spending. If you provide samples for most of your products, your customers are more likely to give the product a positive review.

There are several shopaholics who consistently browse through sites and buy newly launched products. However, many people regret what they have bought on impulse and later return it or are unimpressed with the product. However, if your product is useful, and you have given it as a free sample to a customer, there is a greater chance that they may use it.

Once they know its value and functionality, they may consciously purchase another product at full price, thus avoiding regret.

Offering free samples may also significantly increase the number of people visiting your WooCommerce store website. It is an effective way to know if your product sampling strategy was effective among your audience, as online traffic is an indicator of attracting customers.

Once you generate enough exposure for your product, people may regularly check out your store. A good portion of these visitors may also start purchasing your products. This is known as a conversion in marketing. A good quarter of the people who tried the samples decided to buy the product.

This number would have been relatively low if this marketing tactic was not implemented. Other than the above benefits, the most significant upside of offering free samples is that it improves the confidence of your consumers. Since your customers will pay a substantial amount in exchange for a product or service, they need reassurance that your products are worth it.

Product sampling offers that much-needed boost to encourage your customers to complete a purchase. Offering free samples on your WooCommerce store does improve your sales and conversion rates. Even though it might sound unrealistic, offering free samples can often yield positive results.

It all depends on your budget. However, the results of offering free product samples are primarily positive if applied effectively for the sales of your products.

The reason for this is the psychology behind giving free samples. If your brand or store provides something free to the customer, they feel a strong sense of reciprocity. It makes them feel obligated to return for more and order other similar products from your brand.

Thus, it is unusual for product sampling strategies to fail if executed properly. This process is mutually beneficial and yields good results for both the store owner and your customers. As the store owner, you can test new products, promote services, increase sales, and publicize your brand and WooCommerce store.

On the other hand, the customers get a good deal, their confidence about a product increase significantly, they receive product samples and build a positive relationship with your store. Additionally, the overall performance of your store, brand, and individual products may improve because your customers have benefited from using your free products.