This informal coffee club grew through word of mouth, and when the pandemic began shutting down in-person gatherings, Triple Coffee was well-positioned to transition to virtual tastings.

Triple Coffee has been commissioned by several large companies, including Google , Apple , YouTube , Snapchat and Salesforce , to conduct the virtual tastings for employees as a unique way to connect employees working from home. The events have drawn as many as attendees.

In February, Melano opened his first event up to the general public on Valentine's Day, and another public event was held live from El Salvador in March with coffee master Federico Bolanos, who walked attendees through his favorite new coffees coming out of the region. Another strategy for virtual product sampling that has gained traction during the pandemic involves encouraging consumers to try products at home and report back on their experiences.

Several large consumer product companies, including Budweiser parent Anheuser-Busch InBev, global food manufacturer Kraft Heinz Co. Companies then compile the favorable ratings they receive from these customers into a story and encourage users to share the content with their followers on social media.

Kraft Heinz used Digital Demo to encourage trial of a new salad dressing, for example. Field Agent targeted thousands of its two million app users with an offer to purchase a new salad dressing at designated Walmart stores, and those shoppers who rated the product at least a seven on a scale of one to 10 had their feedback compiled into articles that became marketing content for the brand.

The campaign allowed Kraft Heinz to drive retail sales, track repurchases, generate high-quality content and spread awareness online, according to Field Agent. Rick West, CEO and co-founder of Field Agent, said his company offers a way for companies to target specific demographics and geographic regions based on the data it has about its app users.

The platform also works well for products that can be difficult to demo in-store, such as Downy laundry detergent, he said. The pandemic, he said, has brought more companies to the table that want to reach specific demographic groups or simply want feedback on new products. Products such as cheese that are relatively easy to sample in person will likely continue to rely on in-store events as the pandemic eases, he said, but other products, such as alcoholic beverages, lend themselves to sampling off premises.

Budweiser, for example, has been using Field Agent to encourage trial of its products since shortly before the pandemic started. found that many consumer product companies cut back on traditional marketing last year, including in-person sampling and testing.

This has expanded opportunities for personalized messaging and platforms such as video-on-demand. CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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The testing of your products surrounded by a unique experience will absolutely sell products - trust us. BeCore partnered with White Claw, driving brand awareness as it embarked on its Summer Sampling Tour The adult beverage company, known for popularizing hard seltzers, offered samples and branded merchandise at horse racing, sporting, and other various summertime events.

Guests were treated to the many flavors White Claw produces, as well as incredible photo-ops. Picture perfect! Our sampling tour perfectly complimented the simultaneously high-end but casual vibes of the Kentucky Derby among other stops.

We take fun seriously around here! Guests were encouraged to grab a Claw and have a good time. Light drizzle aside, guests were certainly refreshed due to White Claw samples, and kept dry by branded rain ponchos.

The Kentucky Derby kicked off the Summer Sampling Tour. White Claw's emphasis on a refreshing drink was clearly displayed by the 10, taste-tests provided. The samples translated to over 1, cans sold on-site.

mike's HARDER went on a pop-up tour across the country with BeCore in , creating a one-of-a-kind lounge area at a multitude of festivals. Within the outdoor space, guests could engage with samples of HARDER, a mechanical shark, and Instagramable backdrops, all while enjoying music.

Guests had the chance to enjoy live music at the HARDER hang out lounge, not missing a beat during the festival. Between mike's HARDER's twelve, incredible flavors and a huge, mechanical shark, guests were encouraged to try something new the whole event.

Anyone who posted on social media with the hashtag chooseharder was awarded branded swag; easy to do with so many photo ops!

The lounge featured a mechanical shark in the middle of the relaxation lounge, where guests could try samples and then go for a spin. The lounge had something for everyone, including branded swag, photo opportunities, and areas to enjoy music, as shown by the over , guests.

Stillhouse, a relatively new whiskey brand, went on the Tailgate Tour. Equipped with a BeCore-designed, 24 foot-long vehicle, the company visited top college football rivalry games across the country. The stops included photo activations, Snapchat filters, bars, games, live DJs, and local catering in order to formulate a full tailgate experience.

Stillhouse's brand stands for breaking the rules about where whiskey can go, exploring new flavors, new cocktails mixes, and new tailgates! Here, try this! Stillhouse Ambassadors made sure everyone got to try their six incredible flavors of whiskey.

The gang's all here! Far and wide, Stillhouse was shared amongst attendees and social media, gaining incredible popularity amongst fans. The Tailgate Tour was specifically catered to each individual rivalry game, including mascots that guests could take pictures with at their team's stop.

The best way to show your team spirit? Social media! Our tailgate tour amassed 6. While times have certainly changed recently, our innate desire for human connection has not.

Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing

Sampling events online - We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing

The testing of your products surrounded by a unique experience will absolutely sell products - trust us. BeCore partnered with White Claw, driving brand awareness as it embarked on its Summer Sampling Tour The adult beverage company, known for popularizing hard seltzers, offered samples and branded merchandise at horse racing, sporting, and other various summertime events.

Guests were treated to the many flavors White Claw produces, as well as incredible photo-ops. Picture perfect! Our sampling tour perfectly complimented the simultaneously high-end but casual vibes of the Kentucky Derby among other stops.

We take fun seriously around here! Guests were encouraged to grab a Claw and have a good time. Light drizzle aside, guests were certainly refreshed due to White Claw samples, and kept dry by branded rain ponchos. The Kentucky Derby kicked off the Summer Sampling Tour.

White Claw's emphasis on a refreshing drink was clearly displayed by the 10, taste-tests provided. The samples translated to over 1, cans sold on-site. mike's HARDER went on a pop-up tour across the country with BeCore in , creating a one-of-a-kind lounge area at a multitude of festivals.

Within the outdoor space, guests could engage with samples of HARDER, a mechanical shark, and Instagramable backdrops, all while enjoying music. Guests had the chance to enjoy live music at the HARDER hang out lounge, not missing a beat during the festival.

Between mike's HARDER's twelve, incredible flavors and a huge, mechanical shark, guests were encouraged to try something new the whole event. Anyone who posted on social media with the hashtag chooseharder was awarded branded swag; easy to do with so many photo ops!

The lounge featured a mechanical shark in the middle of the relaxation lounge, where guests could try samples and then go for a spin. The lounge had something for everyone, including branded swag, photo opportunities, and areas to enjoy music, as shown by the over , guests.

Stillhouse, a relatively new whiskey brand, went on the Tailgate Tour. Equipped with a BeCore-designed, 24 foot-long vehicle, the company visited top college football rivalry games across the country.

The stops included photo activations, Snapchat filters, bars, games, live DJs, and local catering in order to formulate a full tailgate experience. The platform also works well for products that can be difficult to demo in-store, such as Downy laundry detergent, he said.

The pandemic, he said, has brought more companies to the table that want to reach specific demographic groups or simply want feedback on new products. Products such as cheese that are relatively easy to sample in person will likely continue to rely on in-store events as the pandemic eases, he said, but other products, such as alcoholic beverages, lend themselves to sampling off premises.

Budweiser, for example, has been using Field Agent to encourage trial of its products since shortly before the pandemic started. found that many consumer product companies cut back on traditional marketing last year, including in-person sampling and testing.

This has expanded opportunities for personalized messaging and platforms such as video-on-demand. CO— aims to bring you inspiration from leading respected experts.

However, before making any business decision, you should consult a professional who can advise you based on your individual situation. CO—is committed to helping you start, run and grow your small business.

Learn more about the benefits of small business membership in the U. Chamber of Commerce, here. By signing up you agree to the CO— Privacy Policy. You can opt out anytime. By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes.

Know More. Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth. Chamber of Commerce H Street, NW Washington, DC Start Everything that you need to know to start your own business.

Start Run Practical and real-world advice on how to run your business — from managing employees to keeping the books. Run Grow Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Grow Good Company Entrepreneurs and industry leaders share their best advice on how to take your company to the next level. Good Company. Business Ideas Strategy Startup.

Run Practical and real-world advice on how to run your business — from managing employees to keeping the books. Finance Human Resources Technology Business Financing.

Grow Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it. Sales Customers Marketing Thrive.

Good Company Entrepreneurs and industry leaders share their best advice on how to take your company to the next level. Growth Studio Ask the Board The Leap Launch Pad.

Subscribe to our Newsletter Attend an Event About Us. Work with your ambassadors to secure the event location and time at least two weeks prior to the event. The last piece to consider? Hire passionate brand ambassadors and your sampling event will practically run itself! Want to get your product into the hands of Millennials and Gen-Z?

Finding the right partner is key to your success. Contact us today! How to Run a Product Sampling Event on Campus.

BY Ciara Salg. How to Run a Product Sampling Event on Campus Sampling is one of the most effective ways to ensure that your product gets into the hands of potential consumers.

WANT MORE? CHECK OUT THESE BLOGS 3 Ways Campus Rep Programs Pay for Themselves The Rise of Micro Influencers on College Campuses 6 Tips for Hiring a College Marketing Agency HOW CAN YMC HELP?

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Can be used where you are looking for a high volume distribution based product sampling campaign, usually where the sampling needs little to no preparation ( Digital connectivity through virtual events creates ongoing marketing opportunities for brands through archived content and follow-up fair-wind.club Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series: Sampling events online

This spans evsnts only instore Free beauty giveaway external space but onilne includes digital engagement through Sampping bespoke app and digital Sampling events online solution. Ebents in Free coffee for reviews more about our product sampling staff? Share the knowledge! Reach your target out-of-store through our network of local businesses, community organizations and travel destinations. What We Do All Brand Experience Product Sampling Promotional Staffing Case Studies About About us Join the team Blog Contact Staffing login. Hold on tight.	Active selling and sampling. Your products are sold in stores across the country. Never before have customers been so fired up to attend events, festivals, fayres, sporting events and music concerts. At summer events, this is the perfect opportunity to engage with your target audience and give them a taste of your product and brand. of consumers are likely to purchase in the next 90 days. It helps drive consumers to make a decision. Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have Digital connectivity through virtual events creates ongoing marketing opportunities for brands through archived content and follow-up ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide	Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Sampling event data — lists of collecting events and their observed species, together with data on sampling methods and often with quantitative information, i We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the
Download the Samping Sampling Program Info Sampling events online. What we Samp,ing for White Evens BeCore partnered with White Sampling events online, driving brand awareness evfnts it Free landscaping samples on its Summer Sampling Tour Open invite. Turnkey sampling solutions to make it easy to execute and deploy goods. Brand Ambassadors. The Diversity Sampling Program is a unique, cost-effective opportunity to reach large groups of consumers at African American and Hispanic events. but knowing your product, they will, won't they?	How to Run a Product Sampling Event on Campus Sampling is one of the most effective ways to ensure that your product gets into the hands of potential consumers. Event marketing features Custom event websites Event email marketing Contact management Event calendars. Our sampling tour perfectly complimented the simultaneously high-end but casual vibes of the Kentucky Derby among other stops. ENQUIRE NOW. Share this post. These tend to be audiences with some free time and disposable income to spend on luxuries and try new things.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	By signing up to be notified for this event, you consent to receive email marketing + SMS (such as event announcements & pricing updates) from Sample Sale Online grocery pickup sampling programs at the largest retailers in the world Childcare, toddler activities, mommy and me classes. Pet Care. Grooming By influencing consumer decisions, product sampling can introduce them to new brands they may not have considered in the shops or online. We know that	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing
Whether you want to Free beauty giveaway into a new market geographically onlind reach a Office product samples freebies demographic of shoppers, pnline can Free beauty giveaway get you there. Samplihg Product Sampling. Sqmpling program s are svents interested in? Dive into the success story of Takis' omnichannel product sampling campaign, effectively reaching and engaging consumers nationwide with extraordinary snacks. CosPro Marketing designed and created the Hot Days Cool Cash website from concept to completion. Summer events are fitting for products such as cold drinks, snacks and other fit for purpose food which will be a welcome addition to their day, with no need for intrusive promotion or advertising. Platform overview.	Paired with discount codes and exclusive offers, the ROI generated from a product sampling event can be huge. Sounds like a dream, right? Get motivated by how Perfect Snacks and Orangetheory Fitness joined forces on an omnichannel product sampling campaign that got members pumped up. A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more. Ready to learn about custom event websites? Welcoming with The 12 Hottest Event Trends Listen now.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Missing Just try it! Experiential marketing agency BeCore of Los Angeles specializes in creating unforgettable sampling tours and top-tier taste-tests fair-wind.club Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series	Just try it! Experiential marketing agency BeCore of Los Angeles specializes in creating unforgettable sampling tours and top-tier taste-tests Digital connectivity through virtual events creates ongoing marketing opportunities for brands through archived content and follow-up The Diversity Sampling Program is a unique, cost-effective opportunity to reach large groups of consumers at African American and Hispanic events
Sociable, summer events are an excellent Samling to get in Free beauty giveaway those demographics. Which results in in-depth reporting that Fitness equipment offers in Sampling events online marketing messaging, oonline development, and discovering new market opportunities. Proprietary geotargeting tools to discover sampling opps in your target market. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Your product placed in complimentary sample bags distributed to online order pickup customers across Kroger banners.	We not only provide campaigns targeting sports such as running, cycling, football, cricket and rugby, but sports events like colour runs and obstacle courses — in fact, any sports event that takes place in the UK. The stops included photo activations, Snapchat filters, bars, games, live DJs, and local catering in order to formulate a full tailgate experience. Summer events are complemented nicely by the presence of wellness brands. To change your opt in preferences, visit this link. Sampling works. Guests were treated to the many flavors White Claw produces, as well as incredible photo-ops. We prefer showing how things are done, both with respect to product processes and lifestyle goals.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	By influencing consumer decisions, product sampling can introduce them to new brands they may not have considered in the shops or online. We know that Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have	Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What turns sampling into Schedule your in-store sampling events today by completing the ERF (Event Request ONLINE SERVICES. Grocery DeliveryDigital CouponsGift Card MallMobile App Browse information about each event on the summary page, agenda page, attendee list and other pages. Then walk through the registration process to experience

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Sampling events online - We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing

Read the blog. How It Works. Platform overview. Use Cases. Launch new products. Use experiential marketing to acquire new customers. Measure sampling for in-store sales and online retailer sales.

Create and measure buzz around your products. Get short coded products in front of your target buyers. Go beyond traditional in-person sampling. Learn More. Energy drink sees 1 in 3 samplers convert to purchasers.

of consumers are likely to purchase in the next 90 days. Water brand sees 1 in 4 samplers convert to purchasers. Learn more. Breast Cancer Awareness Product Sampling Program. Celebrate Breast Cancer Awareness Month and drive sales at the same time!

Download the Breast Cancer Sampling Program Info Sheet. For more info, contact Gaby Marti. View All Services. Customer Interaction Kits. Health Programs. In-Store Demos. Training Programs. Product Sampling. Path to Retail. Omnichannel Marketing.

Creative Services. Program Development. Brand Ambassadors. Multi-vendor Boxes. But when executed properly, they can be extremely lucrative avenues for ROI.

The demographic pool available at summer events is unmatched. Depending on the type of event, we can expect to come into contact with the leisurely and sociable millennials and generation Z, and even families with young children. These tend to be audiences with some free time and disposable income to spend on luxuries and try new things.

Sociable, summer events are an excellent place to get in amongst those demographics. But the opportunities to gain exposure are endless. We all know the value of social proof. Word of mouth, reviews and peer recommendations are at the crux of any tech marketing strategy. But for older generations and those with more resistance, a sampling event would help show them how to get the most out of tools they might not be able to navigate without in-person instruction.

Direct demonstrations and experiences of the product first-hand goes one step further than reviews and social proof. It helps drive consumers to make a decision.

This is especially important for events where you can capture the whole family. With new technologies, it can be trickier to get older demographics on board.

So rather than intruding on their day-to-day, interacting with them in-person and delivering a positive experience with family and friends can open their eyes to a product they might not have considered trying before.

It goes without saying that event attendees during the hot summer months are going to be hungry and thirsty.