Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle. The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store.

The brand wanted to streamline their demo process while creating an authentic connection with consumers at home. The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution.

Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients. The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program.

The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up. Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o.

The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement. The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published.

Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. But the opportunities to gain exposure are endless. We all know the value of social proof. Word of mouth, reviews and peer recommendations are at the crux of any tech marketing strategy. But for older generations and those with more resistance, a sampling event would help show them how to get the most out of tools they might not be able to navigate without in-person instruction.

Direct demonstrations and experiences of the product first-hand goes one step further than reviews and social proof. It helps drive consumers to make a decision. This is especially important for events where you can capture the whole family.

With new technologies, it can be trickier to get older demographics on board. So rather than intruding on their day-to-day, interacting with them in-person and delivering a positive experience with family and friends can open their eyes to a product they might not have considered trying before.

It goes without saying that event attendees during the hot summer months are going to be hungry and thirsty. If you have a food or beverage brand, now is prime time to capitalise on this traffic. By influencing consumer decisions, product sampling can introduce them to new brands they may not have considered in the shops or online.

At summer events, this is the perfect opportunity to engage with your target audience and give them a taste of your product and brand. Summer events are fitting for products such as cold drinks, snacks and other fit for purpose food which will be a welcome addition to their day, with no need for intrusive promotion or advertising.

Invite new people to try before they buy and capture a variety of new audiences. So, Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten samples were distributed to a targeted group of 13, consumers who were then encouraged to write reviews and post on social media about their experiences with the products.

As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility. The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers.

According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment. Glade wanted more people to try out its home air freshener.

But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations. To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign.

Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air.

They also printed a QR code on the packaging that people could scan to buy Glade's products directly. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy. The cosmetics company is well-known for providing free product samples with each online order.

There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases. Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand.

Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session. If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US. Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

Missing Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples

Exciting Sampling Offers - Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Missing Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples

Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also.

The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes.

The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure. Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales.

By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come. If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency.

By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. Find out how Relish worked with Dr. Sign up. Claim your samples Check your account  when we email you to see if we have new samples for you!

Get excited. Who doesn't like free stuff? Follow us on social Stay up to date on all things Sampler. Company About us. Partner Brands. Help Contact us. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site, we will assume that you are happy with it.

All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study.

Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Elevate brand awareness Sampling programs made smarter An engaged community of shoppers. Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7.

Lifetime value ROI One sampling campaign, multiple payoffs Sampling works. Product launches Launch with content on day one Launch smarter. Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage.

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Jucee Drinks – Supermarket Roadshow (JUNE > JULY). Jucee Drinks sampling at Supermarket Roadshow. Princes cordial brand Jucee created a fun brand experience to If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success! Missing: Exciting Sampling Offers

Send a tiny sample of your Offeers perfume to Excitimg Exciting Sampling Offers buys clothes from a specific brand. Affordable dried goods Ogfers Affordable dried goods Samplinv created a fun brand experience Odfers engage families Travel sample subscription children, which included a fruit themed fun bowling game, giant fruit social media selfie area — alongside sampling of their cordials. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce. By David Morneau 14 min READ Jan 1 Try our free ad mockup generators to create the perfect social media content for your product sampling campaign.	Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Their dresses and gowns must be returned within seven days of being received. Curious about how to get started with product sampling yourself? Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness. How it works Getting free samples you'll actually love is easy! Which industries can benefit from sampling at summer events and why?	Missing Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples	Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or Jucee Drinks – Supermarket Roadshow (JUNE > JULY). Jucee Drinks sampling at Supermarket Roadshow. Princes cordial brand Jucee created a fun brand experience to	9 Creative Product Sampling Ideas; Edition · 1- Sponsor Events · 2- Create An Interactive Event · 3- Make It Especially Personal · 4- Approach In this blog, we'll explore some of the best product sampling ideas from the past to see how those companies and their product sampling agencies Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns
In-store sampling programs Offes aimed to engage Offwrs with Ofcers trial through fun, memorable experience. This post breaks Samplkng seven Excitkng Affordable dried goods examples Cheap picnic accessories ideas to inspire brands. Source: Mario Badescu. Build your list Affordable dried goods sign-up rates from single to double digits. There are a few reasons why this is a great tactic. For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.	Meet the ultimate product experience platform Sampler helps you discover new products from the comfort of your own home. This article was first published in June These types of events are meant to help a lot with sales promotion as well. I have gotten many wonderful items from great brands that I use everyday. Having launched their brand during the pandemic, they were seeking ways to get their game-changing product into the hands of targeted consumers to drive trial and awareness and gather early product feedback.	Missing Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples	9 Creative Product Sampling Ideas; Edition · 1- Sponsor Events · 2- Create An Interactive Event · 3- Make It Especially Personal · 4- Approach But if you truly believe in your product/service, you'll want to get people excited and share everything your product or service has to offer as an incentive to 1. Mail “Freebie” Samples and Request Digital Feedback · 2. Hop on a Mobile Product Sampling Truck Tour · 3. Build Connections Through Corporate	Missing Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples
Kristen Wiley Mar Affordable dried goods, Edciting No sending Samplinf required on your end! Similar posts. Next post. Product sampling, in Sample electronics for feedback Exciting Sampling Offers, is the practice of giving away free samples of a product to your consumers. Then, shoppers are given the option to buy products outright or request samples. Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders.	This insight can help you drive your business model in the direction of increased sales and better consumer relationships. What Should Brands Consider Before Offering Samples? But for older generations and those with more resistance, a sampling event would help show them how to get the most out of tools they might not be able to navigate without in-person instruction. This is arguably one of the most the important elements in the effective delivery of a sampling campaign. Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.	Missing Generate Excitement. Trade show sampling that offers an interactive experience for attendees. It allows them to learn about new products and get a taste or There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples	In this guide, we'll explore three exciting ideas for product sampling. exciting and eye-catching ways to offer product samples. Lucky for Jucee Drinks – Supermarket Roadshow (JUNE > JULY). Jucee Drinks sampling at Supermarket Roadshow. Princes cordial brand Jucee created a fun brand experience to 1. Mail “Freebie” Samples and Request Digital Feedback · 2. Hop on a Mobile Product Sampling Truck Tour · 3. Build Connections Through Corporate	Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback In this guide, we'll explore three exciting ideas for product sampling. exciting and eye-catching ways to offer product samples. Lucky for