Besides extra traffic, there are a few more reasons you want to make bar events a regular occurrence at your restaurant:. Make sure to review your local liquor laws before throwing any events. Laws around drink specials, serving hours, and staff training all should be double and triple checked before hosting anything to keep your liquor license safe.

Sitting down and planning an events calendar out in advance can minimize your stress when event time rolls around. Some bar events will also require more planning than others. This will give you enough time to plan the actual event as well as how to market it.

Use different methods of advertising and see what works best for you. You can try a mix of traditional methods — like radio spots and newspaper ads — and digital methods — like Facebook ads or email blasts.

Use this customizable bar cleaning checklist to keep your restaurant bar looking spotless. The key is to create a promotion that gets customers off the couch and away from their Netflix bingefest. Or, you can create your own trivia night based on a unique theme your patrons love, pop culture, history, or a mix.

Teams sign up and compete each week at your venue, vying for the final prize. Pair trivia with a menu and drink special and have your host include facts about your bar to teach your customers a little trivia of your own. The pre-show Oscars, anything with a cult-like following think the uber-popular Game of Thrones , season or series finales, and throwback movies like Back to the Future or Pretty in Pink.

Theme your beer or drink specials with the feature show or movie, and encourage patrons to dress up and really get into the spirit of things. Board game bars are popping up all over the country. It seems people love a rousing round of snakes and ladders with their buddies and a beer or two.

Provide unique games or host a Bring Your Own Board Games night. Make sure that the teams are enjoying your menu offerings with shareable plates and deals on draught pitchers. Provide people an escape from mindlessly swiping right with a speed dating event.

Speed dating is one of the most iconic marketing ideas because people turn out for it. Set up your bar so that singles can rotate from seat to seat, chatting with a new potential partner every few minutes.

Provide some sample questions — or drinks — to break the ice. You get to play Cupid and drive business. And who knows? Instead of the normal speed dating, host a Get to Know Your Neighbors night instead. No forced romance necessary. Then each person has to answer in sixty seconds to their temporary partner.

Is there a popular social network in your locale that meets weekly? Offer to host them at your bar and offer a special group rate or drink specials for the event. It could be the local dog-lovers club, a popular sports team, or a career-networking group. Find them on meetup. com or by asking your regulars if they are part of a group that needs a regular home.

You never know — you could be host to a slew of new customers! Partner with a local charity and host a bar event dedicated to fundraising for them. Consider hosting a raffle or something more creative like charitable music bingo sponsored by your business.

You can include a signature drink where proceeds are donated or have a cut of the money from the night as a donation. They have just as much to gain — if not more — from a successful night! What do you get when you cross brushes, canvas, and paint with customers in a bar?

A room full of artists and bar tabs! Yaymaker pairs artists with your bar, and locals can find you and pay for their tickets via the website. The group is given canvas and paint and taken through the steps to create a scenic landscape by a local Yaymaker artist.

All you need to do is top up drinks and shake up cocktails all night. Open up your bar — and your ears — for all of the budding musicians in your area. Hopeful stars sign up and wait for their time to shine while family, friends, and fans fill up on food and drink.

If you like, take it a step further and make it a six week competition. Each week there is an audience vote and elimination leading up to the last week when all finalists perform to compete for the final prize.

Votes for performers, more guests and checks for your bar. Some examples? Celebrate the winter solstice in December the longest night of the year by serving a black-colored cocktail made with black raspberry syrup.

Host a summer-kickoff party and discount summery drinks the first time the temperature hits 70 or 80 degrees. For 13 long years alcohol was illegal in the U. Related to the last bar event idea, you can celebrate important events from the past. Prohibition in the U.

ended on December 5th, Host a bar event to celebrate the end of prohibition and serve drinks they drank in the early 30s. How about the day we landed on the moon?

Or the anniversary of the release of The Little Mermaid. From the history of drinking to pop culture to space travel, there are countless reasons to celebrate. The stranger and more memorable, the better. Your bar could partner with a local humane society, donate to it, and host an adoption event the same night.

And the folks buying drinks and donating to the cause to see the beneficiaries of their charity. This is also a great opportunity to upsell! Ok, you may have heard of this bar promotion idea before. But with good reason. The painting instruction itself is free. There are countless beginner painting tutorials on YouTube.

And a pain and sip bar event is especially fun if you use a goofy one. Another version of this is our inimitable Bob Ross Painting Night. Something ridiculous that nobody has to pay too much attention to.

They can just laugh at the bad acting, silly sets, or crazy costumes. Movies that everyone knows so nobody has to pay too much attention. Until the best parts come along, then people will laugh and clap and cheer.

You want people primarily reacting to the movie, not watching it intently. It should be raucous! Hosting a story night is the down-to-earth, genuine version of standup comedy. And that community will come to identify with your bar.

This list has a lot of great ideas to jumpstart your bar promotions and drink special ideas. That said, there might still be some questions you'd like answered. These questions are ones other bar owners are asking too, and they're good to know before you dive into marketing and promotions.

The best way to attract customers to your bar is to make sure they know about your bar. From marketing with ads online, to social media campaigns, to encouraging word of mouth marketing.

There are lots of ways to make sure your bar is on the mind of everyone in your neighborhood. From there, the best thing to do is implement these promotions and keep people coming back for more. In the simplest terms, you promote a bar by highlighting the best aspects of the bar.

To do this through promotions, you should focus on promos that feed into what makes your bar unique. Any of the promotions on this list can be situated to suit your bar. As long as your promotions are inviting and make people feel comfortable at your bar, you'll have done a good job.

A bar can be unique in many ways. On a base level, a bar is as simple as being a place you can grab a drink, some snacks, and some good times. That simple start means a bar can be unique in any way the owner wants. You can keep your bar simple and work in some crazy promos. You can make your bar a specific theme and promote around that theme.

Really, what makes a bar, and your bar, unique, is that you are the one making every inch of your bar and your promos uniquely your own. There you have it! If none of these seem like a good fit for your bar, hopefully they gave you some inspiration to come up with your own version.

Find ways to offset your cost of goods sold and prime cost and build your business. You can even create a dedicated section in your menu to promote your daily or weekly specials. Using a QR code for a restaurant menu or bar menu will let you update that section on the fly without having to reprint paper menus all the time.

Embrace restaurant SEO. That's a lot of flexibility to be creative.

Missing Drink promotions & drink offers need to be implemented responsibly & legally. This guide shows you how to implement drink related promotions and offer Effective Bar Promotion Ideas For · 1. Run Happy Hours · 2. Run Loyalty Programs · 3. Send Targeted Promotional SMS and Emails · 4. Have Karaoke Nights · 5

You can not only buy local garnishes and ingredients for a lower cost and use those ingredients to create drinks you can advertise as such. Even better, you This policy topic covers laws that restrict on-premises retailers from using price- and/or volume-related marketing tactics A classic Screwdriver drink is possibly the cheapest drink you can make. All you need is some inexpensive vodka and orange juice. The best thing: Low-cost drink promotions

Or keep the folks promotios the Low-cost drink promotions rush sticking around. Costs are increasing whilst the promtoions of potential Low-cost drink promotions is dgink. In addition to drrink cocktail Free sample directory, you can also maximize your margins by using bar inventory software like BinWise Pro. Promotional materials include T-shirts, beer or shot glasses, event tickets, and other bar merchandise. Since much of marketing for local bars is word-of-mouth-centric, reviews shape the reputation of your bar, which is a key factor in how people view your bar culture.	Look for unique opportunities to turn unused space into exciting happy hour event locations. March Pi Day 3. Get it FREE now! LIV nightclub in Miami Source: Resident Advisor. These are usually aimed at making a better experience for existing customers, but they can also be used to attract passers-by from the street.	Missing Drink promotions & drink offers need to be implemented responsibly & legally. This guide shows you how to implement drink related promotions and offer Effective Bar Promotion Ideas For · 1. Run Happy Hours · 2. Run Loyalty Programs · 3. Send Targeted Promotional SMS and Emails · 4. Have Karaoke Nights · 5	Missing This policy topic covers laws that restrict on-premises retailers from using price- and/or volume-related marketing tactics Wouldn't it be great to be busy on slow weeknights? Boost bar sales during downtimes with these 15 bar events and creative bar event ideas	You can score drink and appetizer deals from 3 to 6 p.m. Monday through Friday. Prices range from $3 to $6. Some examples include a From exclusive menu offerings to area-leading discounts, boost your business and encourage repeat customers with these proven happy hour Love is in the air at Applebee's with Smoocho Sips! Enjoy $4 mocktails, $5 valentine drinks and $6 beers at a restaurant near you. Find a location near you!
According Affordable poultry supplies a new analysis from Fishbowl, hospitality organizations are missing out on ppromotions massive potential by neglecting to take advantage of BOGO deals. Radio Remote Invite the Low-cost drink promotions radio promotioms in Loa-cost broadcast vrink from Loe-cost bar. Is Low-cost drink promotions a popular social network in your locale that meets weekly? In addition to providing an exclusive opportunity to taste limited menu items, chef events appeal to customers by allowing them to meet the star of the show up close. Happy hours, discount specific drinks, signature cocktail for your location or city or a twist on a local favorite. Speed dating is one of the most iconic marketing ideas because people turn out for it. This California-based chain offers happy hour during the week from 3 p.	Is your hotel or restaurant in a bustling downtown area or retail district? Visit this fine-dining steakhouse chain to participate in its "PrimeTime" deals. November 24 : Black Friday Escape The day after Thanksgiving means crazy shoppers are on the loose! South Dakota. Learn how to be at the top of Google with this review guide. Then they get an award after collecting a certain amount of stamps.	Missing Drink promotions & drink offers need to be implemented responsibly & legally. This guide shows you how to implement drink related promotions and offer Effective Bar Promotion Ideas For · 1. Run Happy Hours · 2. Run Loyalty Programs · 3. Send Targeted Promotional SMS and Emails · 4. Have Karaoke Nights · 5	Wouldn't it be great to be busy on slow weeknights? Boost bar sales during downtimes with these 15 bar events and creative bar event ideas Bar marketing ideas will help you reveal your bar's potential and make it more inviting for your loyal and new customers Check out some popular menu promotions for your happy hour. Value-priced items - According to Statista, 46% of happy hour goers come for low prices on drinks	Missing Drink promotions & drink offers need to be implemented responsibly & legally. This guide shows you how to implement drink related promotions and offer Effective Bar Promotion Ideas For · 1. Run Happy Hours · 2. Run Loyalty Programs · 3. Send Targeted Promotional SMS and Emails · 4. Have Karaoke Nights · 5
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Gaining positive reviews on Low-cost drink promotions platforms will make your lromotions interesting for more people. Rrink recently partnered with Low-cosh Digital, a Pomotions marketing agency. Reward anyone who eats it all within a set time period with a free t-shirt. Monday through Friday, there are two happy hour sessions, one from 3 p. Drink Specialties e. These are just a few basic ideas and suggestions to help you produce outstanding posters and maximize their effectiveness.	We have already started talking about visibility. Seasonal samplers. Put out water and offer complimentary dog treats. Votes for performers, more guests and checks for your bar. Mondays are for mai tais, Tuesdays are for house margaritas, Wednesdays are for Long Island iced teas, Thursdays are for red or white Spanish sangria and Fridays are for the "Sand In Your Shorts" cocktail featuring Midori vodka, peach schnapps, triple sec, orange juice, raspberry syrup, cranberry juice and sour mix. By keeping your blog casual and engaging, you can market your bar and encourage people to adore it.	Missing Drink promotions & drink offers need to be implemented responsibly & legally. This guide shows you how to implement drink related promotions and offer Effective Bar Promotion Ideas For · 1. Run Happy Hours · 2. Run Loyalty Programs · 3. Send Targeted Promotional SMS and Emails · 4. Have Karaoke Nights · 5	Drink specials include $5 local and craft beer and well drinks, $6 price appetizers and a $ drink special of the day. Mondays are Policy Description. Restrictions on low-price, high-volume drink specials regulate on-premises retailers in their use of various price-related marketing Drink promotions & drink offers need to be implemented responsibly & legally. This guide shows you how to implement drink related promotions and offer	Wouldn't it be great to be busy on slow weeknights? Boost bar sales during downtimes with these 15 bar events and creative bar event ideas A classic Screwdriver drink is possibly the cheapest drink you can make. All you need is some inexpensive vodka and orange juice. The best thing Simply enter a ZIP code and hit submit, and you'll get an overview of the major types of audiences in your area in terms of income, household

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Call drinks are cocktails crafted using high-end, name-brand liquor as opposed to the bottom-of-shelf stuff. These drinks are more expensive for the customer but offer a very high profit margin.

Since Friday nights are usually one of the busiest nights of the week, this is the best time to make sure your bartenders know how to upsell.

You can also sell mystery drinks. Before we go into this, make sure you list any allergens in the alcohol being used. Nobody wants to cause an issue with a wine allergy in the bar.

It can be fun! Have a bartender whip up something delicious … and mysterious. Sell it as a mystery drink. If someone can guess the 2 or 3 main ingredients in it, they get a free well cocktail, domestic draft, or house wine as an effective LTO.

Thursday is the first night of the week where bars and restaurants usually begin to see an uptick in sales. However, it's not always as profitable as Friday and the weekend. First, you should focus on well drinks. These are cocktails made using lower-cost well liquor stored out of sight in the bar.

These are usually the most popular cocktails because they're priced lower than top-shelf options. They're a good choice for Thursdays because college-aged drinkers are often the most populous group on Thursdays. You can sell more drinks to this demographic if they're lower-priced and increase overall sales.

Second, you can create batch drinks. This drink special idea is fun for guests and easy for bartenders. It can give them more time to tackle other bartender duties. It's also got a low liquor cost and uses up your dead stock inventory.

This will make up for any losses from your wine bottle price. On the nights you make your batch cocktail, set the alcohol price right around your normal beer pricing and watch it sell. Wednesdays can be hit or miss, so it's safer to err on the side of low-cost drink specials. In bulk, you'll still have a good profit margin and you won't waste any ingredients if you don't sell a ton.

The RTD cocktail is now a serious phenomenon. Especially among the younger crowd. Cucumber gin fizzes with different gin brands , rosé spritzers, you name it. You can find a canned cocktail version of any classic cocktail and virtually all their delicious permutations. And it's a heck of a lot faster for your bartenders to make—no mixing, no free pouring , no nothing.

Put some on your regular drink menu using menu engineering and offer them at a discount on a canned cocktail night. It's a drink special sure to speak to the millennial crowd and the margin is great.

Just make sure to use our pour cost calculator to maximize your return. Tuesdays can be a difficult day to bring traffic into your bar, so it's a good day for testing out different drink specials and offerings.

One of the more unique happy hour ideas is using bar tokens. Bar tokens are essentially a fake currency you can sell any night of the week but only accept as payment for drinks during certain periods.

These tokens have been around for centuries, but aren't very common anymore. Have a night when you offer a free or half-price drink when you buy one. Then, when someone buys a drink, they get a token for immediate or later use.

They can even save their tokens to use during the next token night. Monday is one of the best days to offer happy hour drinks. That's because Monday is generally the slowest sales day for bars.

This means it's a great day to push lower-cost options. The main drink special you should run on Mondays is a discounted happy hour special. Specifically, you should target well drinks and offer a discount for a longer period of time than you would on another night.

Monday Margaritas is a great choice. You can make them in bulk using low-cost tequila and keep prices low for three to four hours to bring in the after-work crowd. You can deck out your bar with giant, eye-catching posters to attract the attention of passers-by.

Indoors can be used to display some of your newest menu items, combos, discounts, and prizes. These are just a few basic ideas and suggestions to help you produce outstanding posters and maximize their effectiveness. There are a few ways to make your employees shine and stand out, but each strategy is dependent on how you want to go about things.

For example, if you have a lot of diverse employees, you'll need to figure out a cost- and time-effective strategy to help them stand apart. Top Tip: Value your employees.

That can be a great way to stand out because many bars don't treat their employees well, which can harm their reputation. Everybody loves Happy Hours. It's a classic in the list of bar promotion ideas. Running a happy hour is one of the most tried and true strategies to market your bar and bring in many people on quiet nights or even during the day.

Your potential customers can turn into loyal customers after a few Happy Hours. Such bar concepts increase liquor sales and serve as brand promoters by drawing attention to your brand.

You can promote it on your social media platforms and even send personal messages to your frequent customers as a reminder to come to see you. You may execute these ads with your restaurant management software by utilizing the customer information currently stored in your POS.

Here you can find 15 Examples of Happy Hour Marketing. The Otley run in Leeds and the Monopoly Pub Crawl in London are just two examples of well-known bar crawls that attract thousands of visitors each year. You may not have enough space in your bar to accommodate many additional people if you participate in a well-known bar crawl.

If you aren't already a part of one, try collaborating with local pubs and bars to see if you can start a local community in your neighborhood. As a business owner, it's a significant step to be innovative in the industry.

Yes, that is right. It is now possible to drive cocktails and other beverages to your customers. It's pretty simple. Food delivery services are an excellent way to promote your business and get the word out.

You can choose a variety of different delivery providers. Some work on a national basis, while others are focused on a specific region or city. Make sure you sign up for the most beneficial ones to your bar and are within your budget.

If you're employing a costly delivery service, keep in mind that you may need to raise the price of your menu items. Some bar owners try to build up their delivery service with their drivers and eCommerce software.

But this isn't the same as working with a delivery service because many of your regular customers may use one of the popular delivery apps. Discoverability is one of the key benefits of employing a delivery service. When people in your neighborhood use a delivery service app, they're looking through all of the bars in the area.

They can filter by drink type, location, pricing, and other factors. That makes it much easier for customers to find your bar to buy from you online. Or, if you create a good first impression, they may consider visiting you in person in the future.

Supporting local professional, college, and even high school teams and alumni are all good marketing ideas for your pub. Imagine it as one of your theme nights. Especially if you own a sports bar, you definitely need this bar marketing idea. Everybody loves live music. You can target bars and singles because they have a specific bond.

Hosting these mixers could be a terrific way to promote your brand at the bar. Host a mixer where folks may come to unwind, enjoy a drink, and meet new people.

Then, you can advertise it on all of your social media accounts and ask people to bring their friends. A party like this, complete with games and the opportunity to meet new people, will likely attract attention and promote your bar among your target demographic's younger demographic.

You can even prepare drink specials for these nights to make it even more enjoyable. Like we said while starting, bar marketing ideas are open to adopting your creative mind. Just new menu items can bring amazing results when combined with marketable events. Bouncebacks are a common tactic used to entice bar patrons to return.

You may automate bouncebacks for newbies and reward loyal customers using digital marketing techniques. If you like, you can limit certificates to food or beverages.

You could also run a special based on a signature drink only available for a certain amount of time. Beer specials have a large following, and you can tailor your offer to your client's preferences. Organize a craft beer tasting or a "skunk beer" promotion for popular domestic brands.

Serve beers from all over the world to your clients. You can also host wine tastings, birthday parties, and other special events centered around beer, wine, or inventive cocktails.

Organize a competition for the creation and naming of a signature cocktail. Bar games are a classic. Make use of them. Photo by Ainis Jankauskas from Pexels.

According to a new analysis from Fishbowl, hospitality organizations are missing out on a massive potential by neglecting to take advantage of BOGO deals. Owners of bars can offer buy-one-get-one-free deals on trademark drinks, gourmet foods, and even souvenirs that promote local sports teams or causes.

Pubs and restaurants have massive potential because of the disparity in incentive offerings. A pop-up is an outside business that operates for a limited time in a temporary location. For example, it could be a neighborhood eatery, a homebrew shop, or a clothing business.

The temporary place, in this case, is your bar, and the period is an evening. You're providing direct, exclusive access to a product to your customers and bridging gaps in the business community. Restaurant pop-ups are especially useful in bars with no or a restricted food menu.

They help reduce high overhead costs. Karaoke is one of the top bar promotion ideas as global trends collide. It's the next big thing in fashion. Karaoke evenings will surely provide your bar with the visibility and edge it requires, as millennials seek out locations that provide this experience.

Karaoke is a wonderful group activity, so expect a large number of friends to show up. Furthermore, because of its extensive nature, it is an excellent approach to not only attract new regulars to your bar but also to retain existing ones.

On a weekday, you can host special karaoke evenings to spark the interest of the corporate population, who can come to the event to unwind after a long and exhausting day.

It's not easy to develop interesting marketing strategies for your bar. Still, we hope these pointers have given you a solid place to start. Bars are no exception to the rule that social media is one of the most effective strategies to grow a company.

You'll uncover an astounding quantity of marketing possibilities on every platform by using everything that social media has to offer. Another key component that should not be forgotten is your website. Make sure to update your website on a regular basis and offer your visitors useful features and information.

Along with your website, you will also need to focus on Google My Business and Google Maps. Gaining positive reviews on the platforms will make your bar interesting for more people.

We have mentioned some of our favorite in-bar concepts. These are usually aimed at making a better experience for existing customers, but they can also be used to attract passers-by from the street.

What is great is to mingle in-bar promotions with social media and other online marketing content. Harmony across channels helps you deliver your message.

We're a restaurant marketing agency with over a decade of experience working with restaurants and bars. Take a look at our blog to learn about some of the things we've learned along the journey.

If you would also like to read about improving your restaurant marketing, check out these 30 tips. Home Services About Blog Contact.

Content Hub. Hubs: Restaurant Hub Hotel Hub Website Grader. Content Hub Gourmet Marketing You can find all related articles and news on Gourmet Marketing website. How we socialize is changing shape. Reshaping Your Bar Marketing Strategy Start from scratch and reshape your strategy to ensure that your efforts succeed.

Concentrate on Your Target Audience Each bar has its vibe that attracts a specific target audience. You can start with answering these questions: How old are they? What are their financial status and their job? Are they single or married with kids?

What do they do in a day and in their leisure time? How do they choose the products and services they pay: price, quality, reputation, or something else? Sign up for Gourmet Newsletter Subscribe to our newsletter to get access to exclusive content.