Different tactics include changing the frequency they shop, buying more on promotion or in bulk, switching brands or to private labels, exiting certain categories, and shopping across more retailers or channels. This means understanding the trends impacting your growth is more important than ever.

With that in mind, here are 6 grocery industry trends you need to be aware of as you continue building your growth plan:. This is causing consumers to spend more for fewer products, leading to dipping unit sales per transaction.

In conjunction with rising prices, consumers are shifting their habits to make their dollars go further and cover the basic necessities. This means many grocery brands need to reevaluate their pricing and promotion strategies to better align with consumer needs and avoid getting left on the shelf.

For years, retailers have been working to improve the quality and market share of their private-label product offerings. But, the market looked a bit different in , and private label brands have become even stronger competition as inflation continued to shift the market.

Private label brands captured Consumers have taken notice of the potential savings in our current inflationary climate and pivoted to private label in droves.

This means grocery brands need to work even harder to compete with private label growth. Some ways to compete include building brand loyalty, leaning into product innovation, and optimizing your pricing and promotion strategies to compete.

Understanding why your consumers may be shifting their behaviors can help you react more effectively. No Strings Attached. One thing is very clear, sustainability matters to the public. With these intentions made clear, there is ample opportunity for grocery brands to align their product offerings and marketing to match this demand.

This requires making their sustainability attributes accessible on product pages and clear on packaging. But affordability is also a major factor to consider. Balancing sustainability and costs may be difficult, but offers the best chance of connecting with these consumers.

Another notable reason for the unit sales drop is consumers buying larger package sizes. A quarter of Americans are buying larger sizes of products with long shelf lives as a savings strategy to get a lower cost per use.

As a result, value retailers are seeing an uptick in consumers seeking out these larger quantities at a price that works for them. Unfortunately, this means many premium brands are losing out on sales to less-expensive alternatives.

To stay relevant with these shifting consumers, more premium grocery brands may need to do a better job of conveying the true value of their products and position them as purchases worth the extra expense.

This may be due to the quality of the product, its innovative nature , or some other differentiator. The key to marketing your products to this segment is to understand what other factors they care about beyond just product price.

This means a smart promotional strategy may be key to grocery brands for the remainder of Grocery brands should also consider their omnichannel shoppers when planning out promotions.

Customers need a reason to interact with both physical and online purchase paths. If your promotion only targets one channel, you may be missing out on sales in another. If all of your online sales occur on promotion, there may be an issue. The omnichannel retail landscape in is a bit complicated.

While eCommerce shopping has been growing for years, more consumers than ever are choosing to shop with an omnichannel mindset.

This means consumers are taking every opportunity they can to seek out products and make purchases in a way that is convenient for them.

Yet, the online market for grocery still lags behind other categories. Growing a grocery brand and increasing sales in an omnichannel world requires focus and accurate, actionable data. Tracking retail sales, market trends, and consumer behavior all play a role.

These small details can help you optimize your strategies to get the best impact and meet the consumers where they want. The key lies in getting accurate and reliable data, paired with guidance on what the data means and how to use it.

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Cherokee Lane, Ste Lompoc - E. Ocean Avenue Long Beach - E. Cleveland Avenue Madras - Sw Hwy 97 Mammoth - 37 Old Mammoth Road Manheim - Lancaster Road rt 72 Manteca - E. Yosemite Avenue Maple Valley - Maple Valley Blk Diamond Marina - Reservation Road Marysville - b State Avenue McKinleyville - Central Ave McMinnville - NE Highway 99W Mechanicsburg - 85 Gateway Drive Medford - 35 East Stewart Avenue Merced - West Main Street Milpitas - W Calaveras Boulevard Milwaukie - SE McLoughlin Boulevard Modesto - Prescott Road Modesto - Oakdale Road Monroe - Butler Avenue Moorpark - Los Angeles Ave.

Moses Lake - N Stratford Road Mount Vernon - Riverside Drive Napa - W. Imola Avenue National City - Highland Avenue New Cumberland - Old York Rd New Holland - West Main Street Newark - Newark Boulevard Ste. Coast Hwy Novato - South Novato Boulevard Oak Harbor - Ne Koetje Street Oakdale - N Yosemite Avenue Oakhurst - Junction Drive Oakland - Broadway Oakley - Main Street Oceanside - College Boulevard Olympia - Harrison Avenue Nw Omak - Engh Rd Ontario - South Euclid Ave Ontario - Southwest 4th Avenue Orange - East Chapman Avenue Orangevale - Greenback Lane Oregon City - Molalla Avenue Orland - South Street Oroville - Oroville Dam Blvd.

E Oxnard - N. Ventura Road Pacifica - Coast Highway Palmyra - 66 N Londonderry Sq Ste Palo Alto - Alma Street Paradise - Clark Road Suite A Paramount - Downey Ave Pasco - Road 68, Suite Paso Robles - Riverside Ave Ste Pendleton - Sw Court Avenue Petaluma - 80 E Washington Pinole - Fitzgerald Drive Placerville - Broadway Pleasant Hill - Contra Costa Boulevard Porterville - 50 W Olive Ave Portland - Ne Sandy Blvd Portland - SE Division Street Portland - NE Hancock Street Portland - SE Flavel Street Portland - N Lombard Poway - Poway Road Prineville - Ne 3rd Street Quakertown - 70 N.

West End Boulevard Rainier - West B Street Rancho Cordova - Zinfandel Drive Reading - North 5th Street Red Bluff - South Main Street Redding - Churn Creek Road Redmond - Nw 5th St Redwood City - Broadway St Reno - Lemmon Drive Suite Reno - S Kietzke Lane Renton - Ne Sunset Boulevard Rialto - West Renaissance Parkway Richmond - San Pablo Avenue Riverside - Madison Street Rocklin - Lonetree Boulevard Rohnert Park - Commerce Boulevard Roseburg - W Harvard Ave Rosemead - East Valley Blvd.

Roseville - Roseville Square Sacramento - W. El Camino Avenue Sacramento - Capitol Avenue Sacramento - Del Paso Blvd. Sacramento - Watt Avenue Sacramento - Bradshaw Road, Suite A Sacramento - Riverside Boulevard Sacramento - E Stockton Boulevard Salem - Lancaster Drive NE Salem - D Street NE Salinas - N Main Street San Diego - Market Street San Diego - W Point Loma Boulevard San Diego - 54th Street San Diego - Waring Road, Suite A San Diego - Mira Mesa Blvd.

Grocery Promotions. Shop by categories. Fresh Home Delivery Premium Hydration · General Mills · Tire Inflators · Holiday Hosting with Tea Grocery store sales are common, so any promotion based on sale pricing must stand out to achieve success. To make the most of a special sale, longer-term sale Online shopping for Grocery Deals from a great selection at Grocery & Gourmet Food Store

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That requires taking a closer look at the data. Read on to learn about some of the biggest grocery industry trends in and what they may mean to you and your brand. The CPG industry as a whole is facing challenges in , and grocery is no exception. At the forefront, is eroding consumer confidence in the economy.

And groceries are where much of their budget is going, but not necessarily in a good or sustainable way. The past year saw double-digit dollar growth across the grocery category. Unit volumes are actually on the decline This seems to show that consumers are spending more on their grocery bills while buying less, leading to issues with unsold stock and cluttered shelf space.

Still, grocery was largely stagnating prior to and was actually reinvigorated by the pandemic. As the trends from the first part of continue, consumers will continue to balance their wallet costs by adjusting their purchasing habits.

Different tactics include changing the frequency they shop, buying more on promotion or in bulk, switching brands or to private labels, exiting certain categories, and shopping across more retailers or channels.

This means understanding the trends impacting your growth is more important than ever. With that in mind, here are 6 grocery industry trends you need to be aware of as you continue building your growth plan:.

This is causing consumers to spend more for fewer products, leading to dipping unit sales per transaction. In conjunction with rising prices, consumers are shifting their habits to make their dollars go further and cover the basic necessities.

This means many grocery brands need to reevaluate their pricing and promotion strategies to better align with consumer needs and avoid getting left on the shelf.

For years, retailers have been working to improve the quality and market share of their private-label product offerings. But, the market looked a bit different in , and private label brands have become even stronger competition as inflation continued to shift the market. Private label brands captured Consumers have taken notice of the potential savings in our current inflationary climate and pivoted to private label in droves.

This means grocery brands need to work even harder to compete with private label growth. Some ways to compete include building brand loyalty, leaning into product innovation, and optimizing your pricing and promotion strategies to compete. Understanding why your consumers may be shifting their behaviors can help you react more effectively.

No Strings Attached. One thing is very clear, sustainability matters to the public. With these intentions made clear, there is ample opportunity for grocery brands to align their product offerings and marketing to match this demand.

This requires making their sustainability attributes accessible on product pages and clear on packaging. But affordability is also a major factor to consider. Balancing sustainability and costs may be difficult, but offers the best chance of connecting with these consumers. Another notable reason for the unit sales drop is consumers buying larger package sizes.

A quarter of Americans are buying larger sizes of products with long shelf lives as a savings strategy to get a lower cost per use. As a result, value retailers are seeing an uptick in consumers seeking out these larger quantities at a price that works for them. Unfortunately, this means many premium brands are losing out on sales to less-expensive alternatives.

To stay relevant with these shifting consumers, more premium grocery brands may need to do a better job of conveying the true value of their products and position them as purchases worth the extra expense.

This may be due to the quality of the product, its innovative nature , or some other differentiator. The key to marketing your products to this segment is to understand what other factors they care about beyond just product price.

This means a smart promotional strategy may be key to grocery brands for the remainder of Grocery brands should also consider their omnichannel shoppers when planning out promotions. Customers need a reason to interact with both physical and online purchase paths.

Cloud, Minn. built a promotion in around a chili cook-off theme, pairing together a stock pot, saltine crackers, ground beef, two cans of baked beans and a chili recipe all at one promotional price. The store grocery chain launched the campaign in February, capitalizing on a cold weather and hot comfort food theme.

End caps were fully stocked for the promotion and full page ads were also utilized to create further exposure. Customers like the idea of purchasing a product and being awarded for it in the form of future savings. Customers purchasing a smaller amount of store-branded products were rewarded with smaller rewards coupons.

Recognizing the wave of social media and the impact of word-of-mouth, grocery stores can partner with bloggers to create awareness for their products while creating a promotion around social media. In , H-E-B grocery stores in San Antonio, Texas created an eco-friendly promotion focusing on its store brands that used social media as a catalyst to its success.

Aluminum water bottles, fluorescent light bulbs and "Enviro-bag" trash bags were just some of the green products promoted in the campaign. The stores also promoted a "Help Feed Texas" campaign that used components of social media to fuel their efforts. Ruth Altman writes on business, lifestyle and careers.

She holds a Master of Arts degree from Pepperdine University in addition to a bachelor's degree from Harvard University. By Ruth Altman. Transformational Leadership Examples in Business Examples of Corporate Malfeasance Merchandising Techniques in Luxury Retail. Celebrity Endorsements Winn-Dixie Stores in the Montgomery, Ala.

Strategic Sales Grocery store sales are common, so any promotion based on sale pricing must stand out to achieve success.

Video

Premium Grocery Promotions - Gourmet Grocery Online working coupon and promo codes active and valid for October Save online and don't pay full price with USA TODAY Coupons Grocery Promotions. Shop by categories. Fresh Home Delivery Premium Hydration · General Mills · Tire Inflators · Holiday Hosting with Tea Grocery store sales are common, so any promotion based on sale pricing must stand out to achieve success. To make the most of a special sale, longer-term sale Online shopping for Grocery Deals from a great selection at Grocery & Gourmet Food Store

Grocery brands should also consider their omnichannel shoppers when planning out promotions. Customers need a reason to interact with both physical and online purchase paths. If your promotion only targets one channel, you may be missing out on sales in another.

If all of your online sales occur on promotion, there may be an issue. The omnichannel retail landscape in is a bit complicated. While eCommerce shopping has been growing for years, more consumers than ever are choosing to shop with an omnichannel mindset.

This means consumers are taking every opportunity they can to seek out products and make purchases in a way that is convenient for them. Yet, the online market for grocery still lags behind other categories. Growing a grocery brand and increasing sales in an omnichannel world requires focus and accurate, actionable data.

Tracking retail sales, market trends, and consumer behavior all play a role. These small details can help you optimize your strategies to get the best impact and meet the consumers where they want. The key lies in getting accurate and reliable data, paired with guidance on what the data means and how to use it.

Acting on sub-par data usually leads to sub-par success. This means they can never act on complete data and get the most out of their products. The true value of high-quality data and insights can be seen in your ability to identify emerging issues and trends and act on them.

You need to use data as the foundation for your planning and act intelligently to align your brand with the markets without sacrificing quality, brand, or market share. Keeping pace with shifting grocery industry trends requires understanding customer behaviors, sales trends, growth opportunities, and future demand.

The experts at NIQ are here to help. No matter your size or state of growth, NIQ provides the Full View of the market at a price that fits your budget. This page does not exist in [x], feel free to read the page you are currently on or go to the [x] homepage.

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Work with us Search Careers Diversity, Equity, and Inclusion Early Careers Our Teams. How can we help you? The State of Grocery in Inflation Is Causing Problems. Private Labels are Making Gains. Sustainability Matters to Consumers.

Bulk Buying is Up. Promotions are Major Drivers. Omnisales are Growing, but Slowly. How to Act on Grocery Industry Trends. Build a Better Grocery Brand with the Full View Keeping pace with shifting grocery industry trends requires understanding customer behaviors, sales trends, growth opportunities, and future demand.

Talk to our experts about new options custom-built for emerging and rising brands alike. Or Speak With a Specialist.

Related content. To make the most of a special sale, longer-term sale periods coupled with ongoing commercial and print advertising can do the trick.

Ingles Markets in Black Mountain, N. had a high success rate in on a Rubbermaid sale, tripling sales beyond normal by increasing the sale period to 90 days and using in-store banners and TV and print advertising to promote the campaign. All in-store ads also featured the sale.

Coborn's Grocery Store in St. Cloud, Minn. built a promotion in around a chili cook-off theme, pairing together a stock pot, saltine crackers, ground beef, two cans of baked beans and a chili recipe all at one promotional price.

The store grocery chain launched the campaign in February, capitalizing on a cold weather and hot comfort food theme. End caps were fully stocked for the promotion and full page ads were also utilized to create further exposure.

Customers like the idea of purchasing a product and being awarded for it in the form of future savings. Customers purchasing a smaller amount of store-branded products were rewarded with smaller rewards coupons. Recognizing the wave of social media and the impact of word-of-mouth, grocery stores can partner with bloggers to create awareness for their products while creating a promotion around social media.

In , H-E-B grocery stores in San Antonio, Texas created an eco-friendly promotion focusing on its store brands that used social media as a catalyst to its success. Aluminum water bottles, fluorescent light bulbs and "Enviro-bag" trash bags were just some of the green products promoted in the campaign.

The stores also promoted a "Help Feed Texas" campaign that used components of social media to fuel their efforts. Ruth Altman writes on business, lifestyle and careers.