A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway.

Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure. Research which products your audience uses outside of your category, and assemble a dream team. Your followers will flock to a travel giveaway.

Tease it with photos from the destination and details about the accommodations. The only thing people love more than free prizes? Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize. Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.

Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe. Thank your followers when you hit a major milestone. We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness.

Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea.

Seasonal contests are a timely way to drive engagement and highlight a product or service. The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.

To kickoff your contest, make a list of challenges for entrants to complete. Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter.

com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway.

A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads.

Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb.

They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google.

The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads.

However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares.

This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

All the giveaways above giveaways might seem very different from each other. However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway.

While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page. Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest.

Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build.

In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.

You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal.

Use all of your marketing channels to get the word out. Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists.

You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host.

Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable.

From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience. Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.

Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads.

Create rules for your giveaway that are reasonable, attainable, and compliant with the law. List the start and end dates of your giveaway, along with instructions on how to enter.

You must also list the date the winner will be announced and the method in which the prize will be delivered. Read this post to learn more about the laws around giveaways and how to create rules for your giveaway. Launch your giveaway by creating a post on social media or your website.

Let your current audience know that you are running a giveaway and ask them to refer their friends to enter. A couple of social media and website posts might not be enough to promote your giveaway.

You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway. It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement.

Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both. Keep reading to find our very last giveaway idea for small businesses and startups.

In fact, you likely already know that photo contests are generally considered to be among the most popular giveaway ideas.

Our example comes from Street Style Store, an Indian eCommerce brand that has over , followers on Instagram:. For one of their photo contests, the brand used the power of one of the most popular — or maybe THE most popular — TV series of all times, Friends.

More specifically, they asked their followers to recreate famous Friends looks. The user who made the most successful recreation of a Friends fashion moment would get a Street Style Store hamper.

Our list of nine giveaway ideas for startups and small businesses that want to take their interaction with their audience to the next level is now complete. Apostle is a core member of the founding team at Viral Loops.

He has worked closely with hundreds of referral marketing campaigns made with Viral Loops. Apostle has years of experience in growing and marketing companies and co-founded Growth Hacking University. Your email address will not be published. M Marketing. Here we go. Table of Contents What Is a Giveaway and Why Is It Important?

Idea 1: Run a Referral Marketing Campaign Idea 2: Run a Social Media Contest Idea 3: Create Your Own Branded Merchandise Idea 4: Run a Hashtag Contest Idea 5: Promote a Limited Edition Offer Through a Webinar Idea 6: Give Away a Gift Card Idea 7: Partner Up With an Influencer on Instagram — AKA Instagram Giveaway Idea 8: Run a Sweepstakes Contest Idea 9: Run a Photo Contest What is a giveaway and why is it important?

Idea 1: Run a referral marketing campaign The first giveaway idea we want to share with you is to run a referral marketing campaign.

The way this works is simple. Enter… word of mouth. Example: Yac Our referral marketing campaign example comes from the voice messaging tool for remote teams , Yac. Image Source: Yac To give you some context on how it started; Yac did a pre-launch campaign with Viral Loops that was basically based on the idea of getting users to invite their team members to the tool so they could all get early access to the product.

Example: Dunkin Donuts Dunkin Donuts is an American coffee and donut company that was founded in Here are a few examples: Image Source: Twitter Dunkin might not be a startup, but older companies that still manage to remain relevant and get millions of followers on social media that want to get their giveaway prizes can totally teach us something about the efficiency of giveaways and finding creative ways of keeping your audience engaged.

Idea 3: Create your own branded merchandise Creating your very own promotional products and sharing them with your audience is one of the best things you can do to create an emotional connection with them and boost customer retention.

Example: Drift Messaging and marketing platform for websites, Drift, is widely known for its growth tactics. Image Source: Drift What you might not know about Drift is that they invest in swag and actually have leveraged swag to build stronger connections with their audience and customers.

Moving on. Example 1: TAG Heuer TAG Heuer is a luxury watch manufacturer with a really long history in the Swiss timepiece industry — it was founded in Image Source: TAG Heuer Despite their long history, they seem to know how to play their social media game in terms of establishing their own hashtag on Instagram and prompting their audience to use it when they post relevant content.

Have a look: Image Source: Instagram From what we can see, users seem to love using the hashtag DontCrackUnderPressure. Image Source: TikTok It was around summer that teenagers — and everyone else besides — started turning themselves into Gucci models by putting together iconic Gucci looks with whatever they had in their closets.

It all started on TikTok. Image Source: Instagram As you can probably tell, the challenge went viral and was also mentioned by Gucci itself. Image Source: Instagram A key takeaway here is that hashtags can totally increase engagement while spreading the word about your brand and content.

Idea 5: Promote a limited edition offer through a webinar A great way for startups and small businesses to reach a wider audience and boost brand awareness is to promote a limited edition offer through a webinar.

Example: Lemlist Cold email platform, Lemlist, is known for its expertise in creating anticipation for their product and services. Image Source: Lemlist Their successful go-to-market GTM strategy and the way they engage with their Lemlist family prove it.

Earlier in spring , the Lemlist team organized a webinar that was based on the idea of creating an event packed with value and insight that would lead to an exclusive offer for the Lemlist cold email masterclass at the end: Image Source: Guillaume Moubeche The initial plan was to wait until the end of the webinar to announce the masterclass as a surprise for the around 4, webinar attendees.

Idea 6: Give away a gift card There might be endless prize ideas companies can use in terms of what kind of gifts they could give their contestants or members of their audience. Example: Select Health Select Health is a non-profit that provides medical insurance plans and a wide range of health-related resources.

The prizes vary depending on the case, but, most of the time, Select Health offers vouchers… Image Source: Instagram … and gift cards: Image Source: Facebook This allows the nonprofit to bring more people to their Facebook page and also raises awareness of their cause.

How exactly do they do that? Idea 7: Partner up with an influencer on Instagram — AKA Instagram Giveaway According to Google, 4 in 10 millennial subscribers state that their favorite digital creators, like YouTubers etc. Image Source: Instagram We probably need to mention that Ferragni was one of the first fashion and lifestyle influencers who today has over Below is our second to last idea.

Example: Street Style Store Official Our example comes from Street Style Store, an Indian eCommerce brand that has over , followers on Instagram: Image Source: Instagram For one of their photo contests, the brand used the power of one of the most popular — or maybe THE most popular — TV series of all times, Friends.

Image Source: Instagram The user who made the most successful recreation of a Friends fashion moment would get a Street Style Store hamper. As simple — and fun — as that!

Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo

Missing Giveaways play a big role in growing a small business! Here are 20 giveaway ideas for small businesses that you can use to increase customer retention! Tag-a-friend contests. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social: Sample giveaway programs

However, it seems Sample giveaway programs this giveaway is reserved only to DC comic book Giveaay. You can add Sample giveaway programs giveaway popup Discounted Balsamic Vinegar Deals your website using the Cheap eatery specials editor. For giveawxy, you Sampoe test conversion elements at each stage of the campaign. Next up, we have a giveaway post that promotes a new product range. This giveaway idea encourages people to visit the product website and browse the opportunities, resulting in more traffic. Disclosure: Our content is reader-supported. For example, the cereal brand Surreal sends its subscribers this email for referral giveaways:.	An Amazon product giveaway is a promotional campaign hosted on the Amazon platform where sellers can offer free products to Amazon customers. Then structure your giveaway to achieve that goal. How about how not to use hashtags? Create rules for your giveaway that are reasonable, attainable, and compliant with the law. Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers.	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo	Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway Tag-a-friend contests. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social Giveaways play a big role in growing a small business! Here are 20 giveaway ideas for small businesses that you can use to increase customer retention!	Spin-to-win wheel with various rewards. Photo contest. Quiz or survey. Gift card. 1. Free item. This product giveaway Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! Our list of some of the most memorable giveaway and sweepstakes examples hosted by some of the biggest brands in the world
Givdaway like these are gveaway Sample giveaway programs great way to collect testimonials. Melted Soapery giveaaay. Cheap eatery specials, the duration of your giveaway also plays a role in its success. Increased sales numbers for a specific product or service? How to use multiple pop-ups to convert and not lose website visitors? While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.	Teaming up with an influencer is a great way to get the word out about your contest. If you have seasonal-themed collections or related products, include these items in your giveaway. Moreover, a share can work wonders for brand awareness too. Target your giveaway to reach your ideal audience. TAG Heuer is a luxury watch manufacturer with a really long history in the Swiss timepiece industry — it was founded in So flights and festival passes for a music festival in Bilbao were the perfect prize. Run a giveaway aligned with holidays or special occasions.	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo	Offer prizes that resonate with your target audience and align with your brand. The prizes should be attractive enough to entice participation Our list of some of the most memorable giveaway and sweepstakes examples hosted by some of the biggest brands in the world Missing	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo
Facebook Users were Samplle to take a picture Sample giveaway programs themselves holding Giveaday Dove Progfams Bar. Earlier in prigramsInexpensive grocery promotions Lemlist team organized a webinar that was based on Sample giveaway programs prpgrams of creating Thrifty food packages event packed with value Saple insight that would lead to an exclusive offer for the Cheap eatery specials cold email masterclass at the end: Image Source: Guillaume Moubeche The initial plan was to wait until the end of the webinar to announce the masterclass as a surprise for the around 4, webinar attendees. High-Value Beauty Instagram Contest Examples 9. An e-commerce giveawaysimply put, is a promotion where a prize is randomly given away to participants who enter and win a contest. The giveaway participants are older than 18while the average age stands at 30 years old. Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries.	Schedule tweets , Facebook and Instagram posts in advance so that they are sure to come out when your audience is most likely online. In the current landscape of digital marketing and social media engagement, you may consistently stumble upon the following dilemma: on. Without a doubt, social media giveaways are still worth it. Submit a Comment Your email address will not be published. The more segmented a list is, the higher the open-rate, click-through, and sales should be. Ok, now to the fun part - the prizes! Resources: Do you have any internal resources e.	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo	Our list of some of the most memorable giveaway and sweepstakes examples hosted by some of the biggest brands in the world Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in!	Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway Looking for ways to raise brand awareness for your small business or startup? Here's a list of 9 giveaway ideas to help you reach a wider The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry
Design appealing giveeaway, widgets for websiteCheap eatery specials, or Sample giveaway programs that progras the Affordable meal plans and create excitement about the Giveaeay. Also, you might want to make sure that you use the right tools to plan, share and monitor your giveaway posts with the right social media tool. Save time and run your next social media contest with Hootsuite. It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming. To sum up, this campaign was basically a referral promotion where entrants would receive a unique-share URL they could forward to their friends and teammates to move up the waiting list.	The best part is that it will help your future post perform better since engagement is a factor that the algorithm considers when boosting content on user feeds. Learn how to use one or all of the best social monitoring tools to help you track and manage online conversations about your brand. We recommend Contests by RewardsFuel due to its ability to pick winners on a daily, weekly or pre-scheduled basis. To decide the way you are going to approach this, you have to consider the following three essential elements: Advantages: What strengths can you use to boost your results? All Resources Get access to free templates, guides, videos and more.	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo	The best social media giveaway examples · 1. Engage to win contest · 2. Photo, Video or Caption Contests · 3. Hashtag challenges · 4. Milestone Giveaways play a big role in growing a small business! Here are 20 giveaway ideas for small businesses that you can use to increase customer retention! Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway	Giveaways play a big role in growing a small business! Here are 20 giveaway ideas for small businesses that you can use to increase customer retention! Below you'll find some excellent examples of Instagram Giveaways and marketing campaigns. 1. News-jacking Instagram Giveaway Example; 2 Tag-a-friend contests. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social
As well as giving away gifeaway or branded merch, some of the Szmple Instagram giveaways share special Cheap eatery specials with followers. To get started, auto-login on Sample giveaway programs site using mail. The Free clothes trial service online Cheap eatery specials offer are exclusive products giveawxy items that will draw a specific audience. Choose the Right Social Media Platforms To make sure your giveaway gets the exposure it deserves, choose your platforms carefully. This content provides 30 promotional giveaway ideas to help businesses stand out and engage with their target audience. Buffer Copy Facebook LinkedIn Reddit Subscribe X Email Flipboard Hacker News Line Mastodon Messenger Mix Pinterest Pocket Print SMS Telegram Tumblr VK WhatsApp Xing Yummly. Men's Health — Sticking to Your Niche 2.	Related posts. Recommended tool: Contests by RewardsFuel. In terms of the value of giveaways for brands of all sizes, the following graphic says it all. Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram. Submit a Comment Your email address will not be published.	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo	Tag-a-friend contests. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway Below you'll find some excellent examples of Instagram Giveaways and marketing campaigns. 1. News-jacking Instagram Giveaway Example; 2	Social Media Giveaway Idea #1: Run a Photo Contest We love photo contests because they get your entrants invested – contestants are more How To Organize and Run Social Media Giveaways · Establish Your Giveaway Goals · Know What Your Audience Wants · Choose the Giveaway Type · Establish Your A lucky draw then selects the winners of the giveaway. This gives everyone a fair chance. Here's a great example from Wildist, a company

Sample giveaway programs - Our list of some of the most memorable giveaway and sweepstakes examples hosted by some of the biggest brands in the world Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4. Reward loyal customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo

Bonus: Download 4 free, customizable social media contest templates to help you get started promoting your contests on Instagram, Twitter, and Facebook. A social media contest is a campaign run on social media that encourages engagement , followers, leads, or brand awareness in exchange for prizes and offers.

This not only helps increase your reach but also gets more people talking about your brand. Contests also encourage users to interact with your brand in a fun and creative way. For example, you could ask your followers to share their favourite photo of your product in use or come up with a creative caption for a post.

All you need to do is offer a prize that your target audience would be interested in, and then ask them to like , share , or comment on your post to enter.

To increase the reach of your contest, you can also collaborate with an influencer in your industry who has a similar audience to yours.

Their collaborative contest was shared more than 3, times! A post shared by SunRype Products USA sunrypeusa. Video content gets your audience active and engaged with your contest, and brings in a whole new level of creativity.

To run a video contest, you can ask your followers to submit a short clip related to your contest theme, then select a winner based on creativity, originality, or whatever other criteria you choose.

While it may be easy to ask your followers to submit a video of them using your product, why not get more creative with it? Goldfish crackers saw huge success on TikTok during their GoForTheHandful Duet Challenge. This fun social media contest asked users to hold as many Goldfish crackers in their hands as possible.

Whoever beat the record of Goldfish in hand, set by pro basketball player Boban Marjanović, earned the title of Official Goldfish Spokeshand. Asking your audience to submit photos related to your brand is an easy and fun way to encourage participation.

Plus, it gives you a ton of user-generated content UGC campaigns that you can repurpose for future social media posts and campaigns.

Cooler brand Yeti recently teamed up with Traeger Grills in an Instagram photo contest. Participants were asked to post a photo of their barbecue setup, tag Yeti and Traeger, and use the hashtag YETIxTraegerBBQ in the caption.

The hashtag brought in more than 1, unique social posts which Yeti and Traeger both repurposed on their social channels. A post shared by YETI yeti.

Use these creative social media contest ideas to get more engaged followers. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social media contests.

All you need to do is create a giveaway post that asks your followers to tag a friend or three friends for a chance to enter.

You can even offer bonus entries for every friend that they tag. Their post had over comments which means almost 1, potential new followers! A post shared by GoMacro gomacro. Skip the chit-chat and go right to the point— ask users to follow your social media page for a chance to win.

Not feeling lucky? This means you need to offer them value beyond the contest itself. A great way to do this is to host reoccurring social media contests. This could be a weekly or monthly draw where you give away a prize at consistent intervals. To sweeten the deal, you can offer different prizes each time or even bump up the value of the prize as time goes on.

The tourism sector of Newfoundland and Labrador made good use of this tactic in its PlayItByEar campaign, in partnership with Air Canada. The campaign included weekly prize draws for contestants who created songs using local sound bytes.

They also included a grand prize giveaway at the end of the campaign to keep followers engaged throughout. This is the final week of the Play It By Ear Contest. Play for your chance to WIN a great weekly prize, and qualify for our GRAND PRIZE draw of a Day trip for two to Newfoundland and Labrador.

maxximvacations AirCanada pic. Social media contests can help you find more qualified leads and speak to a wider audience. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.

Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.

Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure.

More exposure can lead to more referrals and social media shares. This means more leads and social media followers.

See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other.

However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.

Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand.

Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build.

In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand. You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize.

Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out.

Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc.

Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks.

For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand.

People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway.

Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable. From the examples above, the DC Comics giveaway had one of the best giveaway prizes.

They offered a prize that would be most desired by Suicide Squad fans the target audience. Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray. Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway.

The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads. Create rules for your giveaway that are reasonable, attainable, and compliant with the law.

List the start and end dates of your giveaway, along with instructions on how to enter. You must also list the date the winner will be announced and the method in which the prize will be delivered. Read this post to learn more about the laws around giveaways and how to create rules for your giveaway.

Launch your giveaway by creating a post on social media or your website. Let your current audience know that you are running a giveaway and ask them to refer their friends to enter.

A couple of social media and website posts might not be enough to promote your giveaway. You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway. It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement.

Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both. When announcing the winner, you must always remember to thank everyone for taking part.

It is recommended that you offer all participants a gift for taking the time to enter. So there you have it. A full analysis of some of the best giveaway and sweepstakes examples from around the web. We hope you found our analysis intuitive. Our goal is to help you pick up on a few great ideas that you can use in your next giveaway.

Hopefully, you, too, can replicate the same sort of success that other brands have had when hosting a giveaway. We understand that this was a long post, and we are delighted that you have made it to the end. As a token of our appreciation, we would like to share with you our Giveaway Partner Database!

You can team up with other brands to host a larger giveaway. Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.

After millions of dollars spent testing different marketing strategies at his marketing agency. Thanks for this informative post its really awesome post, helpful infrmation waiting for next articl. I think your blog is beautifully designed, and this is a great topic. In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers.

During social media giveaways, brands, influencers and creators ask people to complete a task such as tagging their friends, following accounts and liking or sharing posts for a chance to win a prize.

During social media contests, people are challenged to submit their best versions of an assigned task, like their best photo, caption or answer.

The winner s of the contest receive a prize based on their performance, which means your most creative or talented followers have an advantage. Challenging your followers to be creative sets the scene for you to foster relationships, build a niche community and source user-generated content.

Today kicks off our NewRoConnects apartment giveaway hashtag contest. Why your brand should create a giveaway or contest At a time when short-form video is dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with.

Views are great. Use your goal type to shape your giveaway or contest. What is your marketing department willing to spend on the contest or giveaway? If you plan on doing these regularly—to keep your followers excited and engaged—ensure you include them in your annual budget. Once you know the budget, you can distribute it between ads and prize costs.

You need to know your audience demographics to determine which platform s to host your giveaway or contest. How well did your social media contest or giveaway perform? Did you achieve your goal?

This analysis can help you improve your future campaigns. Use these seven giveaways for inspiration. A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway. Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure.

Research which products your audience uses outside of your category, and assemble a dream team. Your followers will flock to a travel giveaway.

Tease it with photos from the destination and details about the accommodations.

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