Here's an example from Morton's Steakhouse. For the cost of a steak, the restaurant received a large amount retweets and media coverage. With organic reach almost non-existent on Facebook use 'like and share' promotions to increase awareness for your restaurant. Like and share campaigns revolve around giving something away if people like and share the post on Facebook.

Invite bloggers or people with large Instagram followings to your restaurant in exchange for coverage or a review. Visit local companies - introduce yourself and make them an offer.

This is good one for lunch service and happy hours. Find local companies near your restaurant and visit them in person with an offer. Diners will often choose a restaurant they perceive to have a high food quality.

As long as you do use high quality ingredients it's worth highlighting this across your communications - whether it be on social media, your website or directly on your menu.

The preparation of many traditional dishes has changed over the years, much to the annoyance of diners. Make people happy and run a campaign that brings back a traditional dish. An example is a restaurant in the UK which ran a 'Campaign for traditional gravy' to get people excited about their restaurant again.

To improve lunch time traffic, give a money back guarantee for service within a suitable time frame. Whilst expensive, a food truck can be a way of getting your brand into places people don't usually see. On top of that if you run a successful truck you'll also have a second revenue stream.

For many restaurants, even fine dining, delivery is becoming growing slice of their revenue. Technology has enabled the growth in delivery services and delivery is becoming essential for many restaurants.

Building an email list is an essential marketing activity for restaurants. Using a restaurant reservation system that automatically builds your list from reservations is a must have tool for today's restaurants. Restaurants can also ask walk-ins for an email address when they arrive or use feedback forms with the cheque.

Use your email list to send promotional emails and newsletters to previous guests about upcoming events and promotions you have running. Online customer reviews can make all the difference in someone dining with you - especially for younger people.

Keeping a high review rating is largely down to giving diners a consistently good service but you can also actively encourage people to leave reviews. SMS typically has a much higher open rate and any other digital communication method. Sending discounts or reminders at key times via SMS is a marketing channel worth exploring.

However make sure to not to spam people. A landing page is a page on your website about a single topic such as an event you have upcoming. Landing pages make it easier and clearer for potential customers to understand what you are offering, so usually do a better job of getting people through the door of your restaurant.

Facebook re-targeting ads allow you so show ads to people who have visited your website. They are one of the most effective ways of advertising and a restaurant promotion strategy not to be overlooked. Most people will only travel a finite distance to get your restaurant no matter how good it is.

The big digital ad platforms have Geo targeting ability on the zip code or neighborhood level allowing you to have highly targeted campaigns. A Google Business account is an extremely important marketing tool for any restaurant because it allows you to be more visible in Google Search and also to take reservations and promote events.

Find out more about Google Business for restaurants. He is Director Marketing at Eat App. Log in. Features Features Features. Eat App for. Marketing Have You Tried All of These 25 Restaurant Promotion Ideas? Updated on January 23, 6 minute read.

Author : Ryan Andrews. Reviewed by : Nezar Kadhem. Updated : January 23, 6 min read. Learn more about Eat App. Between offline and online there's now more ways than ever to promote your restaurant.

Restaurant Promotions: How to Decide Before you begin brainstorming, selecting and starting any restaurant marketing campaign it's important to understand your unique business requirements and customer profile.

With this in mind it's crucial to understand the following areas of your restaurant: Customer Behavior There's an enormous amount of variability when it comes to a restaurants customer base.

Food and Menu Margins Optimizing discounts and pricing incentives requires restaurant managers have a firm grasp of the margins on all their menu items, and a thorough understanding of menu engineering.

Restaurant Promotion Ideas Events Happy Hour Happy Hours are a tried and tested of way of getting customers into your restaurant at slower periods of the day and week. Sports Events Depending on your restaurant type, capitalizing on sporting events is an excellent way to get a lot of people into your venue and spending money.

Wine Tastings Wine tastings are educational events lead by an expert that give guests a fun and interesting experience. Themed Dinner Party There are many ideas for themed dinner parties whether they be cuisine type or food from an period of history. Local Events Are there local sport or music events happening near you that you can capitalize on by offering special menus or discounts for attendees?

Large holidays - Christmas, Halloween etc Whilst competition is often fierce over big holidays, it pays to offer guests a great reason to visit your restaurant over the holidays. Launch New Menu Items or Redesigns When you launch new menu items or redesigns, considering holding a launch event.

Discounts Buy 1 get 1 free - Gets more guest in the door. Buy 2,3 etc. get one free - A cheaper version of buy 1 get 1 free Discount on delivery - Increase orders from delivery Discount off of whole meal - Popular with diners as it's simple to understand.

Further reading. Share this article! Ryan Andrews. One creative idea is to partner with businesses and organizations that need meeting space during your non-service or even low-service hours.

This gets people in the door who will likely be interested in coming back later to try your food. You could also arrange to serve food to the group as part of the agreement, either as a promotion or a paid service.

The point here is to be conscious of your assets and how you can use those assets to grab attention to your core business. Despite all that focus on non-competing businesses, sometimes it even makes sense to partner with your direct competitors. Restaurant Week and similar local events are a great time to put competition aside and celebrate all the restaurants in your local area.

Restaurant Weeks are very popular and tend to get coverage from both social media and local media. Hand out flyers, offer discounts, and encourage people to come in and try a dish made by the people in their own community.

If your restaurant is a great place to work, the entire service staff network in your city, plus all their friends and family, is going to know about it. Get your staff involved in providing ideas for improving the restaurant, and then use those ideas.

Offer individual and team bonuses when possible. Be conscientious with scheduling and allow added flexibility for longtime performers. If you want to really go above and beyond, find out what would be personally meaningful to your top staff and try to give them that as best you can.

Holidays can be a massive source of new business, but they also bring their fair share of competition. Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash.

This is a day to pull out all the stops and celebrate someone incredibly important and special. You want to offer a great experience and charge a price that makes this an incredibly successful day for your restaurant. This phrase is intentionally vague but entails a limitless supply of alcohol. Mimosas or wine are great options here, where you can supply a large amount of drinks at a relatively low budget.

Instead of ignoring this or trying to fight it, why not profit from it? Create a ready-to-grill, take-home package that people can order to make their cookout easier AND higher quality at the same time. You can even offer to grill it yourself for people who want the cookout experience without needing to do any work.

The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration. A prix fixe menu is the perfect fit for this holiday. It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant.

Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant.

Reach out to as many as you can and find one that is interested in collaborating with you. Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course. Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food.

For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together. Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought.

The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza. Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event.

This is an especially great promotion option for restaurants looking to attract families year-round. Halloween is all about fun. Halloween events are more about decoration than anything else.

You can do the same types of events you would do other times of the year, like trivia, karaoke, contests, and more — as long as you really put some effort into the décor. You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more. If there is ever a holiday to just go nuts and have some fun, this is the one.

The best way to tap into this demand is to roll out a little in-restaurant Irish pub of your own. Thanksgiving is a celebration of gratitude, and for many, a time to think about those less fortunate.

People want to give back, and you can help them do just that with a Buy-One-Give-One promotion. This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.

Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy. You can offer a free appetizer.

You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts. Or you can do something really simple like giving away a free item or two along with a connected purchase. The idea here is to offer something low-cost to everyone.

You can run a single-winner giveaway with a more noteworthy price any time. For Christmas, you want it to feel more like a gift than sweepstakes. One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out.

Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available. The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere. When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.

You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Craft beer is appreciated by a wide variety of people and can be paired with a wide variety of foods, making for a fun and interesting weekly experience. To make your beer night special, choose a different selection of beers each week and include a description of why you chose it.

Another great addition is to provide branded mugs or glasses customers can order. Challenges that are nearly impossible are more spectacular and more likely to grab viral attention. Pair these with a notable prize. Challenges that are accessible are more fun and more likely to create regulars. Offer smaller prizes most people are capable of winning.

Live entertainment can take many different forms. The key here is to measure performance and either tie entertainer compensation to sales or make sure the bump in customers is justifying the expense.

Trivia night combines a lot of what people like about game nights with what they love about live entertainment.

Trivia nights are great at pulling in regulars and can often appeal to a higher spending crowd than other types of activities. Some ideas to make these nights extra special include doing rotating themes, offering food and drink prizes for winners and runners up, and offering small discounts to all active participants.

Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs. Given these nights are often presold and can be created in bulk, you are typically able to offer these at a compelling price point, further increasing the draw and encouraging customers to come back on a regular basis.

This type of weekly special is also a great opportunity to bring in guest chefs offering unique menus. The more variety you can provide from week to week, the more likely you are to get regulars.

Designating a weekly night where a percentage of profits go to a specific charity allows you to attract customers, give back to your community, and support great causes at the same time.

While this will likely work better as a monthly event for some restaurants, depending on your location and clientele, this could make for the perfect weekly event.

You might even consider trying a hybrid class, where you combine a light cooking lesson with a more typical dining experience, giving patrons the best of both worlds.

Maybe even pair it with a more standard promotion offer. BOGO offers are generally perceived as a better offer than a percentage discount or even a free appetizer, so assuming you only offer this deal on Customer Appreciation Night, it will end up feeling like… actual customer appreciation.

Regulars are the backbone of your business. The trick with creating a great loyalty program is to find something that coaxes more people from occasional purchases to frequent purchases without losing all your margins along the way.

We want to get people in the club as quickly and easily as possible, and then make them reach for the biggest rewards. A great way to do this is to use email or text signup as your entry point to the membership. Take promotional events you would otherwise simply offer the general public and make them member-only, BUT all people need to do to become a member is simply signup via their email or phone number.

You can apply this concept to the rest of the ideas in this category and really any of the ideas in this guide. Consider which promotions to run for all customers and which to attach to membership, motivating more people to sign up.

The power of a point system is in its simplicity. A lot of restaurants using a point system forget to tell their customers exactly how it works or help them track their points, which ultimately defeats the purpose of having the system in the first place.

We have a point-based system built directly into our Owner. com platform, and it will automatically send out emails just like this to your customers after each purchase.

We want to incentivize our most frequent patrons to spread the word about our restaurant and even bring people in with them. If you are using a point system, set it up so successful referrals result in a big point bonus you email the customer about and make a point of celebrating.

We want to make that experience feel really great. We want to motivate that patron to continue referring people to our restaurant. If you are offering any sort of the exclusive VIP rewards we talk about elsewhere on this list, make referrals a key entry point to the top rewards.

People love getting a behind-the-scenes look at the places they frequent, and restaurants are no exception. This is especially true for foodies, who already love learning about the origins of different foods, as well as how to prepare them.

A great way to reward your loyal patrons and engage your local foodie community is to host recurring Behind-the-Scenes Tour nights, where you can introduce customers to your history, tell them how you prepare some of your most popular dishes, and give them an idea of what it takes to run your restaurant on a daily basis.

If you have an open kitchen, let people watch from nearby tables so they can see their meals being prepared. This is also the perfect promotional opportunity for cross-promoting with other businesses looking to get their names out there, like local farmers or specialty goods producers you partner with.

Consider inviting these partners along on your tour nights so customers can learn more about their offerings as well. Rotating local partners into the event will also keep it interesting for customers who want to return multiple times.

Having your customers tag you on social media while visiting your restaurant is a great way to get exposure to new customers. A few times a week, randomly pick a customer who has tagged you and surprise their table with free drinks or a free dessert. Either way, this is a great strategy to get exposure to new customers AND create loyal customers who are eager to return to your restaurant again.

This one is less about an offer you run and more about how you present your brand. You can also take photos of your customers and add them to the walls. This sort of deeper engagement is an important part of creating real loyalty from your customers that goes beyond the food they are purchasing.

Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members.

The goal here is to create special, exclusive experiences people rave about and look forward to attending. If you have a smaller customer base, try what we talked about earlier and attach these events to the lowest membership tier, where anyone who signs up via email or phone number can join the fun.

Quarterly or bi-yearly events are the perfect VIP bonus for outstanding patrons. And I can promise you they would LOVE to weigh-in and have some influence on the direction of that menu.

Providing opportunities for customers to interact with and influence your business is both a great promotion tool and a great way to build loyalty. If you already use limited-run menu items as a promotion tool — which I highly recommend — this becomes really easy and even systematic.

You can periodically take previously run items and invite your customers to vote on what to bring back. Attach this to the entry level of your loyalty program to motivate more people to signup, but only if you are doing it periodically.

It might even be somethin retro like fondue. Then you can put a poll on social media and ask your customers to vote for their favorite dish from yesteryear. This is a great way to get some online word-of-mouth marketing, and customers will feel more emotionally connected to your business after having the chance to influence a real, tangible decision you make for the restaurant.

The vast majority of promotions you will run depend on the customer expecting them. The promotion only works when you create the expectation to then motivate an action by the customer.

This was the original reason we built Owner. com, which allows restaurants to do commission-free deliveries through their website, while still using 3rd party driver networks. But whether you are using Owner. com or have set up direct-orders on your website via another method, getting people to actually use your website instead of the third party apps can be tricky.

When a new restaurant partner starts with us, we design and print out 1, fliers for them to package in deliveries prepared for 3rd party app orders. These fliers offer a discount to the recipient that can only be redeemed via the direct-order system.

This is how we consistently turn 3rd-party app users into loyal, commission-free customers for our restaurant partners. Adam Guild is the CEO of Owner, a restaurant marketing platform that makes online growth easy for restaurants.

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Aliquam in elementum tellus. More direct sales. Save on fees. We help busy restaurant owners succeed online. Restaurant Loyalty Programs: 4 Examples To Boost Sales in Uber Eats vs. DoorDash vs. Grubhub for Restaurant Owners.

Get a free demo to see how Owner. com can help you increase sales, save on fees, and drive more direct orders. Get a free demo. Automatic Marketing.

Online Ordering. Brand Building. How it works. Your Complete Guide To Restaurant Promotions This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours. Key takeaways. Intro This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours.

About the author. By Adam Guild. Connect with. Adam —. Frequently asked questions Sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

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According to a mass study conducted by Technomic in , consumers have shifted their behavior and attitudes towards having breakfast. This is terrific news, considering that you can actually monetize on these trends with some great lunch menu ideas or lunch specials ideas for restaurants.

So now you have some creative food promotion ideas to choose from. Go out and physically invite people to your restaurant. Ok, you might ask yourself, but Andreea, where should I go?

Go to kindergartens, schools, high schools, or colleges in your neighborhood, and tell teachers that the upcoming week is Teacher Appreciation Week. You can also pass along a flyer promoting Teacher Appreciation Week.

Go find coaches teaching basketball, baseball, swimming, etc. And you could also go to college campuses and pass along promotional flyers to sorority girls.

Use any of the best restaurant promotion ideas you can think of to make them come to your restaurant. Invite them to try out the low fat, vegan dishes or to host different types of events at your restaurant. You could also invite local entrepreneurs to host their company dinners there and try out the food.

Take pics of all these promotional events for restaurants and put them up on your Facebook page to show you have a packed house. Think of some restaurant anniversary ideas like a party or special prices all day long to show customers you appreciate their loyalty.

If you also deliver food, here are some promotional ideas for restaurants that deliver. Because everyone is afraid of losing money. Because not one of those client categories is financially secured. They want to spend less. What to read next: How to write menu descriptions and find promotion words for food that will boost your sales.

She pushes online restaurants on the fast-track to quickly growing their online sales. Back to blog home. See us on:.

Restaurant Marketing. by Andreea Dobrila Published: 18 Sep Updated: 4 Jan Take advantage of Holiday Promotions 2. Turn each day into a special one 3. Free fries this Friday 4. Use luck promotions to surprise your customers 5. Use 3-for-2 offers to increase the average order value 6.

Family combos never fail 7. Promote the same offer on certain weekdays {ideal for slow days} Impel customers to place online orders by offering them free delivery Buy any {fill in the blanks}, get a free {free in the blanks} Everyone likes a good brunch: The Brunch Lunch Special.

Get More Online Orders Simply choose one from our list. Get more orders. Use promos to get more orders Simply choose one from the Admin section. Get More Orders. Get your own FREE restaurant ordering system! Get Access Now. Get Instant Access Now. Forgot your password?

Forgot Password Please enter your email address below if you lost your password. Reset Password. Password Reset Email Sent An email has been sent to your rescue email address. On the hunt for a cheap lunch deal today?

Or are you searching for the best restaurant deals in the coming week? Look no further. Some of these meal deals are ongoing, and you can plan your restaurant outings around deals on a certain day of the week. Groupon offers deals on restaurants, breweries, coffee shops and food delivery services every day.

Click here for the current Groupon restaurant deals in your city. If you need a last-minute lunch or dinner plan, look here for ideas about how to feed yourself or your family for less.

Even procrastinators can save because there are plenty of restaurant deals to be had right now. Here are our tips for saving money every day at popular chain restaurants. Some of these deals are rarely publicized yet you can take advantage of them every day if you just know what to ask for.

Here are the best restaurant deals we know of for the upcoming week. Plan your meals out for the best day of the week for a discount. Invite a friend along for any twofer or BOGO deals, or bring an extra home to enjoy later. Learn about dollar menus and happy hour deals that can help you save on dining out every day.

Eating out at a restaurant can fit in your budget when you take advantage of all these free and cheap food deals available this week. Teresa Mears is a website publisher, writer, blogger and editor who was raised to be frugal.

In her 35 years as a journalist, she has written for papers ranging in size from the weekly Portland Tenn.

Leader to The Los Angeles Times. She was an editor for the Miami Herald for more than 17 years, overseeing coverage of home, real estate, family and other subjects.

She has also been a contributor to The New York Times, The Boston Globe, The Dallas Morning News and other publications. Teresa owns and operates Miami On The Cheap , Florida On The Cheap , Fort Lauderdale On The Cheap , Palm Beach On The Cheap and Orlando On The Cheap. Local on the Cheap sites.

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