The traditional food truck model involves parking your truck and waiting for customers to swarm. Instead of making customers come to you, go to them. If you park in a busy commercial area, your truck can serve as your hub. Hire a delivery person to run the food to the nearby office buildings.

Adding online ordering to your website for this delivery service makes it even easier for your customers to get their food. You can also use established food delivery services , such as GrubHub, DoorDash, and UberEats.

Customers may need a little incentive to line up outdoors for your food. Offer special winter discounts to give customers that push. You might offer a meal bundle for a cheaper combined price or a freebie with a meal order, such as a free coffee or hot chocolate with every entree.

Encourage customers to bring friends by offering a buy-one-get-one-free promotion during the winter. Instead of fighting the cold and flurries, use it as part of your seasonal food truck marketing plan.

A winter menu or a few additions to your normal menu help draw crowds. Consider dishes such as soup or coffee drinks to help customers stay warm.

Get the customers who brave the cold to help you promote your food truck by offering branded winter gear. Scarfs, ear warmers, and gloves are examples of items you can print with your logo as a special winter promotion.

Have fun with winter activities by putting out a few sleds that customers can use on a nearby hill while they wait for their food. Offer a free coffee to anyone who makes a snow angel, or start a snowman-building contest among your customers.

These activities make the wait more enjoyable and make your food truck memorable. When business is slow, take the spare time to focus on promotional efforts.

Growing your online presence can help drum up new business in the winter. It can also help expand awareness about your food truck in the coming months. Share information about your menu, your business, and your employees. Post about any winter specials you create to encourage people to visit.

Another promotional option is to approach local food bloggers, newspapers, and other media outlets about your food truck. Invite them to try your food or do an interview with you. Being promoted on those local channels can help new customers find you.

However, you will need to ensure optimum packaging to deliver the food safely to customers. The better their delivery experience , the more often they will order from you. Also, you will need to make sure that your delivery agents are well prepared to face the cold and have all the necessary accessories while delivering food.

This will show you care for people more than sales and build trust with customers and employees. Eatance provides a range of restaurant online ordering system and apps that can help you manage orders, delivery partners, and customer feedback. This will help you improve your services over time and attract more customers.

Since people spend more time at home during winter, social media is the best way to reach them. Then, start posting mouth-watering pictures of your dishes. Also, you can add a digital menu on facebook and instagram. You can also run ads on social media to reach people in your area and expand your customer base.

A marketing campaign can be a powerful way to limit seasonal declines. Restaurant owners who notice a decline in restaurant sales during winter and major holidays can offer specials that are more likely to attract customers.

People would enjoy food when they are comfortable inside your restaurant. Therefore, you need to make sure the interior is warm, irrespective of the weather outside. This will make them dine in more often than they would if the environment is not cozy.

You can consider installing additional heaters or building a fire pit to extend warmth to guests during the height of winter.

Additionally, take care of these two things to further enhance the customer experience:. Whether or not you have a loyalty program, it is crucial to reward your regular customers.

This will help you build long-term relationships with customers and encourage them to visit you more often regardless of the season. A restaurant online ordering website like Eatance helps find your regular customers even those who order mostly deliveries , enabling you to reach out to them and get more orders.

November and December are the biggest gifting months. By allowing customers to purchase gift cards from your restaurant, you can boost your profit margins and generate repeat sales. This will give customers various options and increase the chances of sales. You can also consider adding the time limit to the gift card to ensure it generates sales during the winter.

Snowball Fight. Super Bowl Party. People love to do crazy things for a good cause—like jumping into freezing cold water after running three miles. This winter, organize a 5K charity run that finishes in the local lake.

Take your race indoors and host a treadmill running challenge to raise money for your cause. This winter fundraising idea gets registrants to run for one hour on a treadmill and encourages them to ask their friends and family to sign up too.

Each participant receives a personal fundraising page, and the top fundraiser is awarded new running gear in exchange for surpassing their fundraising goals. The winter solstice, otherwise known as the shortest day of the year, is a great opportunity to celebrate the turning of the season.

Ask local restaurants to donate signature soup and charge a small fee per bowl with the option to upgrade to a bread bowl for additional comfort. Another soup-centered event idea is to host a soup cook-off where community members compete, and guests act as judges who taste test and vote for their favorite.

Just be sure to follow any local food-serving laws. Ice skating nights and sled races are great ideas for the winter months. These childhood favorites are sure to attract adults craving winter nostalgia and are great for families as well. Charge for entry to the event and collect donations in exchange for sled or skate rentals.

You can also offer hot chocolate, non-alcoholic eggnog, and baked goods from a volunteer-run bake sale in exchange for donations to help everyone warm up after the winter holiday activities. Host an annual Ski-A-Thon where participants complete laps up and down the chairlift.

You can also provide snacks, lunch, and drinks and encourage participants to set up a personal donation website through your fundraising platform upon registration.

Eggnog, hot chocolate, mulled cider, and wine—need I say more? Invite your supporters to dress to impress and fundraise for entry to your event. Motivate fundraisers with prizes like VIP seats or tickets to a future event.

You may even include a raffle at your party to entice additional gifts. Raffle Ideas to Raise More for Your Nonprofit.

This great winter fundraising idea asks supporters to register for the competition while guests vote for their favorite snowy creation. Try a snow-themed sandcastle contest instead. Pie, chili, sugar cookies…there are plenty of winter snacks you might ask people to consume in exchange for serious bragging rights.

Ask contest participants to recruit pledges for each snack they consume, and gather the rest of your community to watch the fun. Run this winter fundraising event like an eating contest—minus the eating. Set up long tables with all of the necessary items and have teams of two compete to make the most creative house in a set period of time.

Ask local artists to judge and award prizes for categories like the most detailed, most creative use of ingredients, and most ingredients used.

Host a class and charge an entry fee to cover supplies and collect donations. Whether you sew Christmas tree skirts, arrange wreaths, or bake cookies, a craft event is bound to attract families looking to get into the holiday spirit with an afternoon of fun.

If your town has a dedicated group of local artisans, hold an adult craft workshop where basic crafting skills are required, but attendees can pick and choose which items they want to make. Local artisans can teach attendees how to make everything from hand-poured candles to alcohol ink dishes to laser-cut wood ornaments.

If your town members put up holiday lights, why not throw a block party or lights tour? Conduct ticket sales, rent horse-drawn carriages, cover them with jingle bells, and serve cocoa onboard as your guests take in an evening display of holiday cheer. The Ticketed Event Page Cheat Sheet. While Christmas music is a pretty polarizing topic, a Christmas music dance-a-thon can delight supporters in the weeks leading up to December Play hits from past and present and ask event registrants to create personal fundraising pages they promote on social media.

According to Buddy the Elf, the best way to spread Christmas cheer is by singing loud for all to hear. Gather your team for some caroling and go door-to-door to collect donations. Bring flyers with you that include a QR code to your donation form so people can easily connect with you online after they meet you in person.

Work with a local shopping mall, or use a public space to arrange a meet-and-greet with Santa and his elves. Parents can line their children up for a photo-op with Kris Kringle himself and have their photos printed on the spot for a contribution.

There are countless ways to make cheesecake.

Discover creative ideas for increasing your food truck sales in winter, from partnering with local businesses to offering deals and Prepare food in your truck, and pack it up in a warmer. Head inside the business to sell to their employees. Another option is to partner with BONE-IN MAPLE SUGAR CURED HERITAGE HAM — NOW 25% OFF · From $ ; ST. LOUIS RIBS — NOW 25% OFF · From $87 ; HAM & CHEESE BONELESS PORK LOIN ROAST — NOW 30% OFF

Winter food sale - 10 winter restaurant promotion ideas to help increase sales this winter Winter menus often feature hot meals, rich flavors, and citrus garnishing. Top winter Discover creative ideas for increasing your food truck sales in winter, from partnering with local businesses to offering deals and Prepare food in your truck, and pack it up in a warmer. Head inside the business to sell to their employees. Another option is to partner with BONE-IN MAPLE SUGAR CURED HERITAGE HAM — NOW 25% OFF · From $ ; ST. LOUIS RIBS — NOW 25% OFF · From $87 ; HAM & CHEESE BONELESS PORK LOIN ROAST — NOW 30% OFF

Visit the Help Center to learn how to use this feature under the Promotions Operator Guide. Offer your consumers a bit of comfort as you test their taste buds with a new product. Create a packaged deal with the best seller and one of your new-to-market items.

Loyalty Incentives This exciting capability assists operators in rewarding consumers. Offer increased loyalty points with every purchase of the best seller, or perhaps regular items in order to more strongly influence sales. Simply use the Loyalty Program feature on the Pay app. Unless your market has set point multipliers for a product promotion, consumers will earn one point for every penny purchase.

So, take a look at how quickly these best-sellers fly off of your shelves and determine if those rates of sale will help consumers amass a meaningful number of points to leverage as another purchase, later.

The popular items will sell at their normal rate and you can influence purchase behavior of other goods to strengthen revenue projections for the season. E-Gift Card Offer This fun feature also helps operators reward consumers. With eGift cards, consumers can redeem the gift card value through a one-time purchase, or they can fund their existing Global Market Account.

Create a gift card and allow consumers to use as they wish—which will likely be on one of your best sellers. Search ADM-Gift Cards on the Help Center to learn how to use this feature.

Request Information on Retail Markets. Be sure to LIKE us! Facebook X LinkedIn. Related Posts. MicroMarkets Dining Vending Mobile OCS Accessibility Technology Partners. If you run one of the 23, food trucks in the U. But the outdoor nature of your business also adds a challenge as temperatures drop in the winter.

Without a warm dining room, you may see a slump in sales. But instead of packing up for the winter or looking for a regular job, you can use winter food truck strategies to encourage increased off-season sales. From special promotions to expanded business offerings, slight changes in your business model can keep your cash flow going.

Collaborating with other businesses is a mutually beneficial way to drum up more business. If you prefer the lunch crowd, find a large employer in the area who lets you set up in the parking lot. You might also set up a table inside the business. Prepare food in your truck, and pack it up in a warmer.

Head inside the business to sell to their employees. Many breweries focus only on their beverages. By setting up just outside the door of the brewery, you give those customers a quick food option.

Consider hiring a runner who goes into the brewery to take orders then delivers them when the food is ready.

The brewery can promote your food truck to help draw more customers into the establishment. Both businesses benefit from increased sales. Outdoor holiday festivals, such as outdoor Christmas markets or holiday tree lighting ceremonies, attract people who expect to stand out in the cold.

Signing up as a food vendor for those events puts you in a prime spot to make sales during the winter. The traditional food truck model involves parking your truck and waiting for customers to swarm. Instead of making customers come to you, go to them.

If you park in a busy commercial area, your truck can serve as your hub. Hire a delivery person to run the food to the nearby office buildings. Adding online ordering to your website for this delivery service makes it even easier for your customers to get their food. You can also use established food delivery services , such as GrubHub, DoorDash, and UberEats.

Customers may need a little incentive to line up outdoors for your food. Offer special winter discounts to give customers that push.

You might offer a meal bundle for a cheaper combined price or a freebie with a meal order, such as a free coffee or hot chocolate with every entree. Encourage customers to bring friends by offering a buy-one-get-one-free promotion during the winter.

Instead of fighting the cold and flurries, use it as part of your seasonal food truck marketing plan. A winter menu or a few additions to your normal menu help draw crowds.

Consider dishes such as soup or coffee drinks to help customers stay warm. Get the customers who brave the cold to help you promote your food truck by offering branded winter gear. Scarfs, ear warmers, and gloves are examples of items you can print with your logo as a special winter promotion.

Have fun with winter activities by putting out a few sleds that customers can use on a nearby hill while they wait for their food. Offer a free coffee to anyone who makes a snow angel, or start a snowman-building contest among your customers.

These activities make the wait more enjoyable and make your food truck memorable. When business is slow, take the spare time to focus on promotional efforts. Growing your online presence can help drum up new business in the winter.

It can also help expand awareness about your food truck in the coming months. Share information about your menu, your business, and your employees.

Video