The product sampling strategy of the Beauty Insider program is encouraging customers to try out different products and discover new favourites. Part of this product sampling strategy is known as insert sampling as customers can get free gifts with their online purchases when Sephora partner up with one of their e-commerce brands.

Insert sampling involves giving samples with purchases to encourage existing customers, i. an invested market, to test other products and increase the range of purchases in the future. Results indicated that giving little perks like this, once a year, were enough to keep customers emotionally invested in the brand and more likely to make future purchases.

Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. com website during the first week and demonstrates how impactful product packaging can increase brand awareness and drive sales.

To enter, participants must locate a Cadbury Secret Santa Postal Service digital or static poster in the UK and scan the QR code when it is available.

Alternatively they could pay for a chocolate bar online to personalise and send to the intended recipient. The campaign is a fun and festive way to raise brand awareness, spread holiday cheer and share the love of chocolate.

It is reported that the Cadbury Secret Santa campaign contributed to a 1. In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail.

The campaign in total reached , people. There can be various reasons brands of any size seek help from product sampling; from brand activation , consumer research to sales promotion , you name it.

Product sampling, so-called product testing or product trial, has always been a tried and tested method to help businesses grow. In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns.

It always helps to do a brainstorming session and exchange ideas from different backgrounds and sources.

Also read: How much does product sampling cost? Is it worth it? Here you can find a list of nine creative product sampling ideas for your next campaign.

Where is the best place you can find a big group of people in a happy, positive mood? Social, music, or sports events. Take advantage of the pre-planned events to introduce your new products to the consumers.

It totally depends on your budget and how big an event you can sponsor. In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event.

It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event. These types of events are meant to help a lot with sales promotion as well.

Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market. That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously.

Let's be honest: everybody thinks they're special. Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head. Yves Roches , for example, gives a gift to its customers on their birthday.

In short, shoppers get to try products without leaving the house or ordering an in-home trial. For fashion and apparel brands, virtual try-on using AR have grown more popular over the years.

Source: YouTube. While virtual product sampling is sort of niche, it is instant. For consumers, virtual sampling means no shipping fees or juggling packages. The caveat? Product gifting is a form of sampling where you send your products to content creators. Of course, the goal is to get those creators to post about your brand on social media.

Post requirements mean you will need to gift more. Below is a great product gifting example from Vessi:. Source: with. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time. That said, gifting requires some legwork.

The process of contacting creators and sending them packages can be time-consuming. The benefits are worth it if you have the bandwidth, though. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness.

Consider that convenience is the top driver of online purchases. Still, some products need to be seen in person before buyers are comfortable. As noted earlier, this is common with high-ticket purchases.

Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program. Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers. Their dresses and gowns must be returned within seven days of being received.

On the flip side, their swatches are truly free samples with no returns necessary. Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try.

Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future.

Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink. And so brands that can create a unique experience for their customers have the most to gain.

Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent. Your product sampling program can serve as a way to identify relevant shoppers ASAP.

Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time

Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples Part of this product sampling strategy is known as insert sampling as customers can get free gifts with their online purchases when Sephora: Free sample campaigns

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Free sample marketing gives products or services away to prospective customers. It is especially effective in the health, beauty, food Not to fear, though, I'm about to go over 30 high-quality email marketing examples for you to use as inspiration when designing your emails There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples: Free sample campaigns

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