We look forward to continuing to grow our partnership. ATN Talent Site Client Login. Product Sampling Events. Our product sampling teams include:.

Brand Ambassadors Promotional Models Product Demonstrators Product Specialists Mascots and Costume Characters Event Managers And more. Product Sampling Portfolio. Interested in learning more about our product sampling staff? Contact Us. Largest Talent Database In The Industry , vetted field employees More.

Nationwide Staffing In The U. Therefore, it is important to financially understand if you are able to run a large product sampling campaign. Cadburys made the most of their significant marketing budget by employing a product sampling strategy with , samples as part of their Christmas commercial.

For example, if you are looking to get genuine feedback from a sample audience, you could deploy as few as samples. Product sampling will help with product development as well as create some additional buzz.

People who sample your product and love it are more likely to buy it, tell their friends about it, and even create shareable content about it. The only way to deliver something that is going to resonate with your target audience is by showing that you understand them and reaching them at the right time and place.

They know one of their biggest target markets is students; therefore, they employ student brand ambassadors. Brand ambassadors are the most overlooked elements by agencies, particularly those without an in-house staffing function, as the team will be on the ground.

Promotional staff are essential in communicating key messages quickly and concisely while also maximising sample numbers. This is an element that Red Bull has executed well; their efforts to find the perfect Red Bull Musketeers reflect highly in their product sampling campaign performance.

As award-winning field and experiential marketing experts, our team can help you reach your target audience through product sampling. With over 4, experienced brand ambassadors across the UK, we have the right people for your brand. As well as our excellent brand ambassadors, we also have a pool of community champions who speak over 45 languages and give us insight into the ethnic communities in the UK.

really can take your brand to any audience. To discover our sampling services, chat with the team today to see how we can create effective campaigns together. Experiential Marketing. Field Marketing. What is product sampling? Dorset Tea GottaBe! Red bull Red Bull is known for its brand ambassadors and product sampling marketing methods.

How to produce an excellent product sampling campaign 1: Know when the time is right. You have a high-quality, effective product ready for people to test.

Your budget can handle sampling costs. You need increased brand awareness for an existing product. You have a new product to launch. Previous article Next article.

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1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues

Product sample events - Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers 1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic. As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there.

Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product.

Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester. You can contact your audience via email for surveys and feedback after they've received the samples. There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates.

Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media.

This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof. There is no end to the process of product sampling. This process can always be modified and repeated to collect feedback or create relationships with customers.

The digital age of technology has made it convenient for both businesses and consumers to connect with each other. By distributing full-sized product, students are are less likely to head in-store and purchase—and why would they? They already own it!

Going back to the Spring Break example, distributing TSA-approved samples indicates to students that your travel-sized line is perfect for Spring Break. Through the use of various digital platforms, brands are able to track the success of their sampling events.

Coupons are a great way to incentivize students to purchase full-sized product. Most often, the best indicator of event success will be the sales generated.

If you had an event at American University, check to see if there was a sales lift at nearby stores. By tracking the sales of your event, you will be able to determine if your sampling strategy was successful, or if not, how you can change you strategy to ensure future success.

Students love samples and are typically willing to give personal information in exchange! If your goal is to collect more emails for future email marketing campaigns, an online sweepstakes is an easy way to organically collect those emails. Simply encourage students to sign-up for the sweepstakes in order to gain a sample.

Both acquisitional tactics have proven successful at sampling events and will provide your brand added value. On the other hand, when done correctly, in-store demonstrations can drive brand awareness, sell out product the day-of, and even create a sales lift that can be demonstrated in POS data.

Surprisingly, many sampling events occur when there is no product in stock or few left on the shelves. Good reps can pay for themselves and sell enough product to cover their hourly cost. The best ones will sell out an entire product line. Hard to believe? Solution: Be meticulously focused on finding the best people to represent your brand.

Your brand ambassadors are not vending machines. If you want to simply hand out samples, you can do passive demos. The most successful programs prioritize their messaging and the ability to resonate with a shopper, getting them emotionally tied to the mission. Great brand ambassadors will prioritize the quality of conversations rather than simply handing out samples.

Figure out your sampling conversion rate. On average a 3-hour demo will give you the chance to sample about individuals. Look first to optimize the messaging, then look to see if your brand ambassador is properly educated and executing that message. There are a couple of pretty clear guidelines for when your in-store demonstrations make sense.

The first guideline relates to demos as simply a marketing activity — a driver of trial, and an enhancement to your retail relationship. That number turns out to be when sales lift at demo in MSRP dollars equal the cost of the demo.

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