Sample fitness clothing
Once you've branded your fitness apparel line, you'll need an experienced manufacturer for your products. If you have fashion design experience, you may already have the design completed and just need a printer or manufacturer. If not, you'll need a company that has both fitness apparel design and manufacturing experience.
The first step in finding a manufacturer for your fitness clothing line is determining your business model. If you're selling a brand name only, you might opt for a print-on-demand model. This works well for branded promotional items for gyms and personal trainers. Your brand name and logo are printed as needed on activewear with existing brand labels.
The second choice is a private label, where the manufacturer creates generic apparel pieces with your brand, logo, and label, and eliminates other brand names from the clothing. The third choice is original design manufacturing, which uses your designs to create original pieces of fitness clothing with your brand's identity.
If you live near an industrial area, you can search for clothing manufacturers near you. You can also find solid fitness clothing manufacturers at industry tradeshow events and through networking in the textiles industry.
While an online search seems easiest, it can be risky to trust your new fitness clothing line to a company you only know through a website. Since quality will make or break your new fitness apparel start-up business, take your time when choosing your manufacturer. Buying local is a great choice, but only if they have experience in fitness apparel.
Workout clothes need to fit and move differently than everyday clothing. Considerations include proper fit for safety, fabric type, support, fabric weight, ventilation, and moisture resistance. Your manufacturer and designer should understand all these concepts, especially if your new business will provide custom clothing for athletes.
Most manufacturers can help you source materials, but there are some things you should know. Customers choose athletic clothing for its fit, function, and fashion. Fabrics must be soft, comfortable, and flexible enough to move with the body. Thin, stretchy fabrics may seem like a good choice. But customers don't want a pair of leggings that are see-through when they bend over.
A quality poly-spandex blend fabric is usually thick enough for your customers to be confident in the gym. Mesh and other materials work for some garments. Get samples before signing any agreements with your fabric source.
Test them for stretch, feel, durability, and colorfastness. Quality workout clothes should hold up in the wash. Your customers will buy from a different clothing line if they don't.
While you want the best quality materials for your new fitness clothing line, cost may be a barrier. Choose the best fabrics you can within your budget. After all, your first impression is the most important to your customers. Get cost estimates from several sources before choosing a supplier.
Allow about a week for your manufacturers and fabric suppliers to provide estimates. Then choose the best one based on both price and quality. Before you open shop for your new fitness apparel line, it's important to get the legal aspects in place. You'll need to consider your business entity type, sales and other taxes, licenses and permits, and other considerations before selling your workout clothes to customers.
The quickest business structure to start is a sole proprietorship. This lets you open your business quickly, and you'll report your earnings only on your personal tax returns.
But quickest doesn't always mean the best. Consult a licensed accountant before you get started with your clothing line. A sole proprietorship means you'll be personally responsible for any liability, so it can be risky.
A partnership splits the liability between one or more partners. Corporations and limited liability companies, or LLCs, take away that personal liability, but add more complicated steps to the start-up process. Your accountant or professional business consultant can help you decide which choice is best for you.
Your business will be liable for different types of taxes. Employees and physical storefronts add more tax decisions. Since you'll be selling products, you'll have to pay state and local sales taxes on all your fitness clothing line sales.
Partner with an accountant you trust before starting your business so that you can plan for your tax filings. You'll also need to open a business account at your bank to keep your clothing line business income and expenses separate from your personal finances.
It's exciting to start a new fitness clothing line. But you'll need to be sure you take the time to follow all the laws and tax regulations right from the start to avoid problems later. Every state and local area has different business license and permitting requirements.
Consult the U. Small Business Administration to learn about requirements in your area. If your fitness clothing business doesn't have the right permits, you can be fined or even shut down, cutting into your business profits. You also need to ensure that your logo and brand identity are unique.
Contact the U. Patent and Trademark Office to register your brand's trademark and copyright. Having a great business idea is a good start, but there are a variety of skills you'll need to be successful in your new fitness clothing line business. Some of these skills can be outsourced, depending on your budget.
You don't have to be an expert businessperson to be successful with your new fitness clothing line. However, you should understand the aspects of good customer service, business operation, and marketing. If you're unsure about any of the requirements in these steps, hire a professional to help you build your business plan.
They can also help create a marketing plan and set up your website or storefront business. You might also need a professional fitness model and photographer to show off your fitness line to your customers.
Marketing will be a huge part of your success since your customers need to find you to buy your products. You'll need an effective brand strategy. This usually includes a good online presence on social media with fitness influencers who promote your brand identity.
As you make more sales, your customers can become brand ambassadors through reviews and referrals to expand your business.
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