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The prize in this case might be a selection of products from each company, or an experiential reward that revolves around athletics. Needless to say, this giveaway idea can lead to a major brand awareness lift for your company. When partnering with other brands to co-create contests and giveaways, your main focus should be on finding brands whose products complement your own, and whose target audience overlaps with your own, as well.

As we said, co-sponsored contests can help you generate awareness among highly-qualified prospects — but it will be up to you to follow through to bring them aboard as customers. For example, you might have your Facebook followers check out your latest Instagram post, in which you share the code word of the week:.

If you want your customers to really work for the code, you could create a puzzle or brain-teaser for them to solve:.

Whichever method you choose, the goal is to get your audience more engaged with your brand — and to take action when they might not have otherwise.

In example two, the radio station in question was aiming to funnel traffic to its Instagram page. Again, as with loop giveaways, be sure your content surrounding the pass code is worth engaging with in the first place. Want to laser-focus the contest on your most engaged customers?

Hold a trivia contest of sorts. You can ask either a single question or a series of questions relating to your brand. The important thing is to make them at least somewhat difficult; be certain that only your most dedicated customers know the answers to your trivia questions.

Or, if you want to be a little less self-centered, you can choose to quiz your audience on topics relating to your industry as a whole. In the example above, Holiday Parks New Zealand asks its audience to answer questions regarding camping rules and regulations. Aside from getting your customers engaged with your brand in a more unique manner, brand- or industry-related quizzes also allow you to collect a ton of relevant information.

You can then create a customer segment of these mega fans, and in turn create highly-targeted marketing campaigns. If you really want to get into the giving spirit, you might consider avoiding a prize at all — instead donating the prize in the name of your winners.

Hey, we never said your giveaway needed to be focused on giving something to your customers, did we? Yes: your community will be more tightly-knit once the campaign has closed, and yes, this will probably lead to more business for you. If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies.

As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch. Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag.

Your goal for such a campaign is simply to allow your customers to have fun with it. Make sure the campaign is brand-appropriate, and specific too.

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Even giving away reusable grocery bags filled with a few key promotional items brings tons of impressions. For the ultimate in promotional giveaways, consider giving a packaged experience. For example, give away an all-expenses paid golf day either as a promotional raffle or as a client gift.

Include branded items like golf shirts, golf balls, tees and even tee towels along with the day of fun. Giveaway winners will have a positive memory to associate with your business. Items such as custom company notepads, pens, thumb drives and more are still promo essentials that everyone loves.

Your promo items just need to speak about your brand and reach your potential customer. Custom company work apparel offers a fun, yet functional way to get your brand out into the world. Consider using an intriguing catchphrase or a beautifully designed logo instead of a business name. You can put the business name somewhere less conspicuous, such as on the back neckline or side of the sleeve.

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