Tell people how many differences exist to help their searches. Thanks to the rise of social platforms like TikTok, short videos make up much of the popular content online.

Capitalize on this trend for a contest by encouraging people to develop a short, funny video to fit a theme. Similar to photo contest ideas, this option is more appropriate for social platforms like YouTube, TikTok, or Snapchat.

Related: How You Can Add Short-Form Video to Your Content Strategy. Not all promotional contests have to take place only online. Especially if your business works in-person and on the internet, consider these hybrid contest ideas to use both digitally and in the real world:. Bingo games are fun contests because, thanks to online bingo card generators , you can include almost anything within the game spaces.

Personalization makes the game feel more like a scavenger hunt the audience can do at their own pace. Host bingo in person at an event and give prizes to the first person who wins, or to a few people who win each round.

Increase the stakes by offering additional prizes for special bingos , like four corners or full cards. Coloring contests are popular for brands that cater to families or children. Traditionally, these contests take place in the real world. A panel of judges chooses its favorite. You can also run coloring contests digitally, either by providing a download of the physical coloring sheet or a way to design it online.

A DIY contest is an exciting choice for companies in artistic, construction, or STEM science, technology, engineering, and math fields. Give people a creative prompt and see what they come up with. Then invite your audience to share photos or videos of their creations for judging.

Consider providing kits with the only materials people can use and see how they rearrange those items to fit the concept topic.

You could even ask participants to film a tutorial for their DIY project and use that to showcase the winning entry on your website and social feeds. Escape rooms are a popular team-building activity for companies.

But they also work well for brand contests. Hold escape rooms in person or virtually, depending on what resources you have. Craft the story, premise, and clues for the escape room to teach people more about your company or products.

Then, give a prize to the person or group that breaks out first, with the fastest time, or by choosing a random winner out of everyone who breaks out. How many gumballs are in the jar? A guessing contest is easy and fun because the guessing items can be the prize. This contest idea is an ideal promotion for a company that sells food, candy, or any other small products you could stuff in a jar.

Run this contest online by sharing a photo of the filled jar and asking people to guess the number of items inside. You can also run the contest in person, such as at a conference event, and have people write their answers on a sheet. When choosing the winner, consider the person with the closest guess.

Think about how you may handle a tie if a few people get the answer exactly right. Give them the elements you want to be included in the logo, such as certain colors or symbols. Then, let the public submit the designs any way they choose.

Some options include a digital design program or drawing by hand. Contestants can then submit images or files with the logo designs for judging.

If your company has a mascot or plans to get one, have your followers choose what mascot to pick or what to name it. There are other mascot contest ideas, too, such as redesigning their outfit.

Putting your mascot contest in the physical world by holding a selfie search or scavenger hunt where people find your mascot around town or at an event and take a picture with it to win. If you intend to redesign your product packaging or develop a new design, open that process up to the public.

Hold a product customization contest. Provide tangible or digital design sheets for people to draw and draft their own creations from scratch. If there are certain elements, like colors, or expectations for customization, make them clear in the contest directions.

Scavenger hunts are fun contests that help you increase conversions and build brand awareness. Send people around town or the web to find items related to your company.

You could also include clues for people to crack, which can lead them to specific areas of your website, blog, or even retail stores to find the right information. Guide your audience to things you want them to see, do, or learn.

Then, award the prize to the person or team with the highest score or by picking a winner at random from those who finish. The holidays are prime time to hold contests and increase engagement.

There are a variety of both digital and in-person holiday contest idea options to choose from, such as:. You can set up the win structure in a variety of ways.

The goal of every trivia contest is to know the right answer. But you might choose the winner from the first person to answer correctly.

Or you could choose a winner at random from every person who gets the answer right. You can also run trivia contests online, using different questions each time. For the question topics, pick information that relates to your business, products, or industry.

You can also turn trivia contests into trivia nights sponsored by your brand. Hold one at your retail or office location, at a conference, or online over video conferencing platforms. Instead, you can use them as a sponsorship strategy to gain brand awareness.

Related: Everything You Need To Know About Sponsored Content. Contests reward your audience not just for their skills and knowledge, but for interacting with your brand.

They also appeal to different people in your audience, such as those who are competitive, smart, enjoy having fun, or want attention. Feeding these kinds of audience needs through contest ideas helps increase brand recognition across your channels. Making interactions with your brand fun and memorable brings people back to your sites, profiles, and content.

If your contests are really fun, they might encourage your followers to bring friends. Because you can run contests on almost any platform or in any situation, they provide plenty of opportunities to connect with people no matter where they get their content.

Related: Use Content Marketing To Promote Special Events. Their input should closely match the reward. Depending on the contest, you may give away:. In the United States and other countries, there are certain laws called no purchase necessary laws that dictate how and when you can give away prizes to people.

But it could be helpful to learn if there are any special laws in your state about hosting contests or giveaways before you take the time to plan one. Some other potential legal issues and rules to consider include:. Be sure to connect with us on LinkedIn for more tips, articles, and even contests.

Tip: If your Instagram page is new, a contest is a great way to gain new followers. Take a look at how Lifebox Food and Punks and Chancers ran their collaboration contest on Instagram.

Tip: Collaborating with another company for your Instagram contest is an effective way to gain more followers.

Tip: One of the reasons people are on Instagram is because they love to share their lives with others. If you ask for their stories in exchange of cool prizes? Tip: Whenever you can, encourage contestants to be creative. Also, letting users vote for top photos is a great way to promote engagement with your brand.

Tip: Who says contestants can only enter a contest once? When you give them unlimited entries, you get massive engagement in return. What Shockingly Healthy did was capitalize on that interest with two sets of free tickets for the show.

Tip: Are there any events in your area that would interest your followers? If so, offering free passes or tickets as prizes is a great way to increase engagement with your brand.

Tip: The more creative your contest is, the better! Keep in mind why people use Instagram at all: to take stunning photos, be spontaneous, and share their lives with others. These can be cash, new products, unique knick-knacks, and anything related to your business.

Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company Looking for some simple contest ideas to promote your business? We've put together some of the best giveaway ideas to drive engagement for your brand Save time by using one or more of the seven examples found below. You'll find social media instructions, goals, and prizes for each contest, giveaway, or quiz

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Contest samples online - Best Social Media Contest Ideas · 1. Share a Photo Contest · 2. Submit a Video Social Media Contest · 3. Sweepstakes Social Media Giveaway Ideas · 4. Refer a Friend Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company Looking for some simple contest ideas to promote your business? We've put together some of the best giveaway ideas to drive engagement for your brand Save time by using one or more of the seven examples found below. You'll find social media instructions, goals, and prizes for each contest, giveaway, or quiz

Now that is something to smile about. In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers.

During social media giveaways, brands, influencers and creators ask people to complete a task such as tagging their friends, following accounts and liking or sharing posts for a chance to win a prize. During social media contests, people are challenged to submit their best versions of an assigned task, like their best photo, caption or answer.

The winner s of the contest receive a prize based on their performance, which means your most creative or talented followers have an advantage. Challenging your followers to be creative sets the scene for you to foster relationships, build a niche community and source user-generated content.

Today kicks off our NewRoConnects apartment giveaway hashtag contest. Why your brand should create a giveaway or contest At a time when short-form video is dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with.

Views are great. Use your goal type to shape your giveaway or contest. What is your marketing department willing to spend on the contest or giveaway? If you plan on doing these regularly—to keep your followers excited and engaged—ensure you include them in your annual budget.

Once you know the budget, you can distribute it between ads and prize costs. You need to know your audience demographics to determine which platform s to host your giveaway or contest. How well did your social media contest or giveaway perform?

Did you achieve your goal? This analysis can help you improve your future campaigns. Use these seven giveaways for inspiration.

A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway. Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure.

Research which products your audience uses outside of your category, and assemble a dream team. Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations.

The only thing people love more than free prizes? Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize.

Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.

Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe.

Thank your followers when you hit a major milestone. We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness.

Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message. Use your giveaway as a chance to donate to people or organizations in need.

This desire manifests itself on social media when the opportunity for someone to identify a characteristic of themselves, and then share it with others who also identify with that characteristic, creates a viral loop of shareability. And you can use an identity quiz like this as a way for people to enter a contest.

Having contest entrants make a choice between a set of options can help you gather valuable data about their preferences. Sometimes we get so caught up in the design, copy, and delivery of a contest campaign that we forget to make it human! Your contest participants are human - they want to connect and engage with other humans, or at least tap into raw emotions and instincts.

Humor - played out as joy and laughter - is one of the most contagious emotive experiences for people. So, think about how you can add a little humor to your next contest.

For example, the contest below has put a spin on the traditional photo contest by asking contestants to share a picture of their pet wearing an ugly sweater:.

This creative social media contest innovation taps into similar psychological principles as UGC and the identity quiz. Crowd collaboration is just as it sounds, you are bringing together a group of like-minded people who all contribute to the achievement of a common goal.

For best results, this shared goal will be something each of these people cares about. The contest below takes an interesting approach to crowd collaboration, by bringing contestants together to participate in the achievement of a Guinness World Record - the most mistletoe kisses.

What a great Christmas promotion! When we think about choosing a contest prize , the first instinct is to consider something tangible that participants can take away and use.

This makes many services businesses - fitness trainers, hairdressers, beauticians, coaches etc. Instead, why not give away a service? It sounds simple but not a lot of businesses are using services as a contest prize, and they can be extremely compelling carrots to dangle.

In fact, even if you sell products, this could be an interesting way to get creative next time you run a contest. If you apply the same concept to a contest, you achieve similar results, just as Mad Millie has done in this example:. A daily prize contest is an amazing way of keeping users interested in a campaign and bringing them back to your website multiple times throughout.

The basic premise is that you have a series of prizes which are designated to each day the campaign is active. Users can reveal the prizes by clicking on a day and will be encouraged to return to your website and re-enter the contest on the days where the prizes are most attractive to them.

View and Create Your Own On top of creating an interactive experience and keeping participants interested for the duration of the contest, you will also gather valuable information about which of the prizes were most intriguing to your customers.

Using the contest medium to support a cause which is aligned with your vision as a business can be an empowering way to make a change, as well as connect with customers who share your passion. This type of contest is bound to garner some goodwill with your customers and, better yet, help a worthy cause in the process.

How will you get creative with your next social media contest? Which of these 11 tactics will you take advantage of? Get Started Today. No credit card required. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read.

Learn how you can use query string parameters in your next entry form to collect better data and engage users. Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas.

Elevate your brand effortlessly and attract a flood of new leads and followers. Join Fine tune your campaign. Design an interactive campaign fully tailored to your brand.

Engage your traffic. Get leads. Create the perfect interactive content to pull leads in. Streamline your workload. Handle several contests and analyze their data in one place.

Take a look at these 10 Instagram contest examples to help you come up with Instagram giveaways that make a greater impact Contest Landing Pages. 6 Contest Landing Page Examples to Help You Create A Winning Competition. Running a contest is a superb way to increase your reach Looking for some simple contest ideas to promote your business? We've put together some of the best giveaway ideas to drive engagement for your brand: Contest samples online

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