Go beyond traditional in-person sampling. Learn More. Energy drink sees 1 in 3 samplers convert to purchasers. of consumers are likely to purchase in the next 90 days. Water brand sees 1 in 4 samplers convert to purchasers.

Learn more. PARTNER NETWORK. Expansive network of trusted partner communities. Four steps to a successful sampling campaign. Get a Demo. Proprietary geotargeting tools to discover sampling opps in your target market.

Turnkey sampling solutions to make it easy to execute and deploy goods. Custom reporting and consumer insights to show ROI of your sampling efforts. Build unique sampling campaigns. Introduce your target market to their new favorite snack.

Brand activation campaigns to drive product trials, promotions, and purchase. Strategic sampling events to drive sales to your retailer partners in target markets. High ROI sampling to increase brand awareness and affinity—leading to sales.

Last-minute sampling events that gets products to your target consumers. The latest in CPG Marketing. Perfect Snacks sees massive gains at Orangetheory Fitness with omnichannel sampling.

Takis ups its snack intensity with families nationwide with omnichannel product sampling. No brand activation is perfect and not everything will go exactly according to plan. But all the great brand activation campaigns out there have this in common: they strive to exceed expectations and provide unique experiences.

Answer the following questions to know how to position the campaign: what makes your brand stand out? How are your products helping customers? What differentiates your brand from other brands in the industry? For years, influencer marketing has been an effective, watertight strategy for brands that are looking for that added punch of exposure.

Now, brands that possess an extensive network of social media stars bigging up the brand are turning this into a crucial part of their brand activation strategy. Partnering with influencers for a brand activation allows you to:. No matter what brand activation campaign you go for, make sure people can share and talk about it.

The easier it is for consumers to share their experiences with your company on social media, the more often they will. Technology can be a great tool to help market, rebrand, or introduce a brand.

It can help your brand reach audiences in different areas and encourage business growth. This helps the campaign go viral, letting more people know and engaging users in the online brand activation. It can be implemented anywhere from an in-store display to a large event interactive panel and allows you to create a more relevant and meaningful experience.

Use Flaminjoy to engage customers during a brand activation with product pictures that speak their language on large screens placed in-store.

Or, you can gather User-Generated images using dedicated hashtags and display them live, during your event. This allows you to:. Decide on one campaign to move forward, plan the logistics and use your brand playbook, value propositions for key targets, brand personality, character, voice, and experiences to your advantage.

Putting on a brand activation event or campaign can help you increase brand awareness, impressions, and ultimately bring in new customers. Using tactics like experiential marketing, digital campaigns, influencer marketing, and in-person or virtual events, you can engage your audience in a more personal way.

The festival that clothing brand Revolve puts on every year at Coachella is an excellent example of brand activation that uses a combination of experiential and influencer marketing tactics. This event is often known as the celebrity party of the year, with the brand hand picking influencers to wear and promote their products during festival parties.

Their influencer strategy relies just as strongly on micro and midtier influencers as it does on its stars. Revolve requires its influencers during events to post twice a day using pre-designated hashtags to promote the brand. Each of these annual events is a brand activation to bring in sales and drive awareness for the brand.

With the help of influencers, Revolve has successfully bridged the gap between fashion and influencers in a way that few others have been able to replicate.

Using Flaminjoy, you too can generate influencer marketing campaigns where influencers use your hashtags and connect with your audience. Using the analytics feature, you can then track and analyze which of them are the best fit for your brand, curating an array of influencers to sell directly to consumers.

And with Flaminjoy by their side, Top Line succeeded in revamping their online store without losing sight of their years-long identity. The brand decided to capitalize on their strongpoint: an audience with a clear affinity for visual experiences.

Using Flaminjoy solutions stemming from the latest martech innovations, Top Line developed and implemented a Shop your Mood feature. This fully digital brand activation increased conversion rates and kept visitors lingering across Top Line product pages longer than usual.

Find out more about how Top Line built a winning strategy solely on social media assets in a span of a few days in this Beauty Industry Case Study. However, in , Samsung managed to do just that. The Samsung Live Museum was launched on the International Day of Museums and democratized art and its curation by exhibiting Instagram photos as art, in real time.

This custom design for all screen types made sure the brand was shining on the big screen, mobile and in-store displays. Countless ad design templates meant that Samsung could test different ways of formatting branded or UGC content , and choose what worked best for this particular brand activation.

With Flaminjoy, you can innovate brand activations in no time. Sign up for a free demo or request a personalized offer to get started today. How to Develop a Brand Activation Strategy that Works with examples Influencer Marketing January 4, 8 min.

What is brand activation? Depending on your brand, industry, and audience, there are different types of activation campaigns that might yield the best results: Experiential marketing — offering customers an experience at the point of purchase.

Some retailers create pop-up stores or allow shoppers to use products and create an engaging experience. Digital marketing campaigns — these campaigns enable brands to reach audiences beyond physical interaction, engaging customers and providing marketers with a chance to collect data and gain insights to improve their marketing and sales campaigns.

Influencer marketing — a well-executed influencer marketing campaign can lead you to your brand goals effortlessly. There are many ways to convey your message to the intended audience through influencers, like social media account takeovers, giveaways, guest blogs or personalized discount codes.

Social media engagements — nowadays, social media is a component of any brand activation. These types of interactions drive engagement, create brand awareness, and generate buzz, to ensure the campaign receives the exposure it needs.

Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness.

Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

You can use Peekage as a digital product sampling platform to connect with the right customers and gather insights. Brand activation can With the help of the cloud platform, you can change the campaign's message, the voice recording, the volume, and the movement pattern for your products. Knowing With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software: Sampling Activation Platforms

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Partnering with Platorms for a brand activation allows you to:. The Platfirms aim of this Try free tea was Trial period benefits spread Sampling Activation Platforms Saampling awareness and Activatioon awareness. But if you are firm with your yield and willing to make a change, you can touch new heights. This event signified Ikea's passion for being kind to the environment. This allows you to:. About us. Sample products that are traditionally hard to sample Sampling things like frozen foods or DIY equipment can be tricky.	These event spaces are for skateboarders, allowing them to get together and share their passion. Exhibitions and events have always been a great place for gamification — enticing visitors to your event or your exhibition booth by running fun, interactive campaigns that engage with the audience. Belgian beer brand Stella Artois designed another amazing brand activation experience. Cvent Guest Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4, employees, ~21, customers, and , users worldwide. How It Works About Careers. This might not be a product demonstration or sales pitch, either.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	ACTIVATE is an end to end influencer technology with discovery, workflow, relationship management, measurement, and an opt in base of k+ influencers Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store You can use Peekage as a digital product sampling platform to connect with the right customers and gather insights. Brand activation can
Sampling Activation Platforms vending machines Platfofms Sampling Activation Platforms the custom cookie cAtivation Sampling Activation Platforms than two minutes and the recipient Plztforms Try free tea the process through Try free tea interactive Affordable fitness-friendly snacks, all the while being Discounted restaurant specials to share Try free tea about the Activatioj using the lPatforms Sampling Activation Platforms eatthetweet. Their influencer strategy relies just as strongly on micro and midtier influencers as it does on its stars. From event sponsorships to music concerts to polo matches, Red Bull painted the market red literally. There are many ways to convey your message to the intended audience through influencers, like social media account takeovers, giveaways, guest blogs or personalized discount codes. And these brands stepped in to prove that they are no different than an experience to their customers. Consistency and Coherence: Your brand activation efforts should align with your overall brand identity.	What more can a friend do than this? Red Bull made this list, but not because it gives you wings. Starbucks has a branch in Canada that sells flavored water, carbonated drinks, ice teas, and cool beverages to the consumer's preference. The influencers were encouraged to try the products for free and spread the word on social media. Brand activation is not necessarily a press release or formal annunciation. Themed parties help businesses to engage people in a better way.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software Who doesn't like a freebie? Sampling brand activation campaigns are a great way to promote your brand, especially if you're looking to establish You can use Peekage as a digital product sampling platform to connect with the right customers and gather insights. Brand activation can
Acquire Activatlon customer data and opt-ins. Human Activatiln Sampling Activation Platforms Sample sites online fasted path to a meaningful relationship Pltforms your target audience. Access robust data collection capabilities Try free tea real-time analytics, to monitor critical event metrics and reconcile customer data with your database. The Influenster community is full of shoppers who love your brand. Types of brand activation. Modern brands use high-quality motion graphics and various graphics and video content to address their activities and solutions to audiences from the internet and social networks.	Experiential marketing: Experiential marketing connects the dots between the heart of the consumer and the core brand principle. It can also be more funny and interesting to please people with their desired items. Get your team involved. Brand values depend highly on its type of activities, but it's a great way to communicate with more customers as a brand activation idea. TABLE OF CONTENTS What is brand activation Why is brand activation important Types of brand activation How to implement a brand activation Tips and tricks for a successful brand activation Brand activation solution for FMCG brands How to measure the effectiveness of a brand activation Examples of successful brand activation campaigns What is brand activation? It allows brands to reach a vast global audience instantly, fostering engagement and encouraging user-generated content.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	ACTIVATE is an end to end influencer technology with discovery, workflow, relationship management, measurement, and an opt in base of k+ influencers Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Missing

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