Here are a few ways to do that:. For instance, offer double points or other perks when people sign up for your program and purchase a new product. Your loyal customers are a key part of your product promotion as they are most likely to both buy and promote it to their own networks.

This is where an exclusive preview comes into place. It can take the form of a private, in-person, or virtual pre-launch party: an online tour, preview, or demo.

Or, it could even be a special invitation to test the new product out and give feedback. These exclusive offerings to loyal customers show how much you value them and also help retain their loyalty. Also, before inviting people to test the product, don't forget about the importance of accessibility testing to ensure that your product is inclusive for people with disabilities and can reach a wider audience.

If you make an exclusive preview for your product, you can also ask the participants to write an online review of the new service or provide material for a testimonial. Asking for reviews is also a great way to connect and get new content for promoting your product.

Both our clients and our team love crafting these engaging videos. If you create a new product in the line of existing products, then you can promote it to your current and potential customers. Keep in mind that before developing your app, you need to determine app development costs for your company or consider hiring a development company.

FlippingBook Salespal enhances your sales collateral as well as gives you a set of powerful features to simplify all sales processes— from the first chat with a lead and the beautiful online presentation, down to the informed follow-up and the eventual sale.

Good Energy Brochure. Email is an amazing channel for getting the word out about your new product or service. Plus, it can become a great incentive to get subscriber signups in the first place.

You can run an email campaign specifically about this new offering—perhaps even as a series of emails building up to the day of the launch. Or you may want to announce it as the focus piece of your next email newsletter. This email could go out to your general audience, or it could be a subscriber or customer exclusive offer.

Social media contests are a fun and easy way to connect with your audience, increase engagement, and bring in more followers and prospects for your business. The workaround is easy—the winner s of your giveaway will gain the opportunity to be the first to try out your new product and get it for free or at a discounted rate.

Check out this giveaway idea from Sixthreezero. Before entering a giveaway, people are likely to visit the product website and browse the opportunities on offer, resulting in more traffic. When promoting your new product or service, you may not have a landing page for customers or subscribers to go to.

After all, your new offer could just be an upgrade to an existing product. In this case, your goal may not be to get more customers but to reengage the existing ones.

Writing a blog post on the newly launched item allows you to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your newsletter or social media channels. This way, you instantly let those who opted for notifications know about your new products.

Announcing your new product or service is great, but making it available as a part of a special introductory deal is even better. This deal can take many forms, including:. Limited offers encourage your clients to visit your website, increase social media mentions and engagement, and help you reach larger audiences.

Virtual events still serve as an effective promotion tool. Here are a few ideas for you:. For example, Wistia always hosts live webinars when the new features are out.

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump-start products through votes and honest reviews, which are essential in the early stages of campaigns.

You can be both a hunter and a maker. Timing can make or break any new product release. We hope that using some of the tips we mention will ensure that your product gets the maximum amount of exposure.

Just remember to aim for a win-win situation where your product receives the appreciation it deserves and your clients discover a valuable solution for their problems. Good luck to you! Anna is the Senior Content Marketer at FlippingBook. Her favorite topics are content marketing, digital technologies, and creative ideas.

How to host the perfect product demos that land you customers? Read on to be fully prepared for your next live demo. If you can successfully position your product in prominent retail locations or online marketplaces, it increases visibility and boosts your chances of capturing customer attention and outperforming competitors.

It also provides a foundation for future growth and scalability. As your business expands and introduces new products, you can leverage existing channel relationships and infrastructure to efficiently launch and distribute new offerings.

Be sure that your company and key stakeholders are ready for you to launch and begin marketing the product. Communicate with the company through internal presentations, Slack, or email to keep your company updated on your launch plan. Once you've completed all the above steps, you can launch the product.

Here are some last-minute things to check over on launch day:. Most importantly, you should take the time to celebrate the launch and the efforts of your team. After you launch your product, track how the go-to-market strategy is performing. Be prepared to pivot or adjust aspects of your plan if they aren't going smoothly.

Additionally, don't forget about the goals you set before the launch. Take the time to review the KPI targets you set ahead of the launch and assess how well you did in achieving those goals.

For instance, did you exceed your sales projections, or did you fall short? If the launch didn't meet expectations, you can rethink your go-to-market strategy and adjust from there.

However, the cost of launching a new product varies significantly depending on the type of product, industry, competition, and the goals you're hoping to achieve. The cost of launching a new product varies significantly.

For instance, an entrepreneur will see vastly different costs for launching a product on Amazon than an enterprise company might see for launching a product in a million-dollar market.

You might conduct market research to determine which marketing strategies work best for your goals, which messaging resonates best with your audience, and which design elements appeal to your desired prospects. Regardless of the strategy you choose, they all cost money. Of course, you can cut some costs if you choose to do any of these tasks yourself, but you might risk creating a subpar customer experience.

However, there are a few additional steps you'll want to follow to gain traction primarily online. What story do you want to tell across social platforms, landing pages, and email? This is similar to your positioning statement but needs to be geared entirely toward your target audience.

Ask questions like, Why should they purchase your product? And How will your product or service make their lives better? Communicating cross-functionally ensures the communication materials you use across various online channels align — which is key when it comes to establishing a new product in the marketplace.

Consider, for instance, how Living Proof announced its new product, Advanced Clean Dry Shampoo, on its Instagram page. The story revolves around a simple nuisance common with most other dry shampoos — How consumers still want that just-washed feeling, even when using a dry shampoo.

Image Source. By focusing on how the product will benefit consumers through storytelling, and using a new hashtag NoWastedWashes, Living Proof builds excitement and demand for its new product.

Consumers want to see that other consumers have already taken the risk and purchased your new product before doing it themselves. This is where social proof comes into play. Consumers are smart enough to know they shouldn't trust every advertisement they see — but they can trust fellow consumers.

So leverage that trust through social proof methods. Create a full, comprehensive social media campaign to increase interest and awareness of your new product.

Use paid advertising to reach new audiences, create full product explainer videos to use across your social channels, and use email to reach existing customers and provide an exclusive, first look at your new product's features. Additionally, you might consider hosting a live stream to connect directly with prospects and existing customers and invite experts from your product development team to explain the new features of your product.

Share concerns and feedback with the product development team — it's important to trust your consumers and use their feedback to strengthen your product.

This helps spread out demand while enabling consumers to purchase the product whenever they're feeling most inclined to do so. When launching a digital product, you'll want to begin building anticipation with a strong content marketing strategy.

Use blog posts, email marketing, social media, and other channels of distribution to increase interest and demand for your digital product. In the weeks leading up to the launch, you might create SEO-related blog content to send to your email subscribers with an option to join the SEO course's waitlist.

This helps you gauge the effectiveness of your marketing materials while reaching an audience that has already demonstrated interest in your brand. Finally, ensure you're ready for an Amazon product launch by checking inventory.

You never know how quickly your product might gain traction on the eCommerce superstore, so make sure you have enough products to fulfill Amazon orders quickly.

Take a look at HubSpot's The Ultimate Guide to Selling on Amazon for more information related to Amazon. However, the SaaS industry is also well-saturated, so before launching a SaaS product, you'll want to determine how your product differs from all the others in the industry.

To create a successful product launch, you'll want to conduct market research and focus groups to determine the true benefits and differentiators of your product.

Since you aren't launching a physical product, your marketing efforts need to convince businesses that your product can solve their needs. Additionally, you might want to offer free trials or a freemium option for smaller businesses on lower budgets to test out your offerings before committing.

For a full SaaS rundown, take a look at HubSpot's Ultimate Guide to Software as a Service SaaS. Next, you'll want to follow federal and state food regulations.

For instance, you need to ensure you're following health department rules for food preparation surfaces, refrigeration, and sanitation. When launching a food product, you'll likely want to hire a food broker.

A food broker can foster relationships with national or local grocery stores and will create a promotional plan to help increase sales as soon as your food hits the shelves.

Typically, a supermarket will test out your product for a few months before determining if there's enough consumer interest to keep it stocked — which is why a food broker can be incredibly useful for using business intelligence and industry knowledge to ensure a successful food product launch.

Originating in as a website called donothingfor2minutes. com, Calm is a mobile app that provides various resources and tools for meditation, sleep, relaxation, and mindfulness. Calm found success largely because of its content marketing and SEO strategy. The company also partners with celebrities to create unique content and engaging ad campaigns.

It comes in flavors such as Classic Cola, Root Beer, Orange, and Cherry Limeade. Not only does Poppi stand out from other beverages because of its health benefits, it also has a unique and colorful brand personality that attracts customers. People love it and it was created with ingredients that people knew to be effective and beneficial to their body.

Poppi was originally slated for a retail launch in March of However, those plans changed due to the Covid pandemic. Fortunately, they were able to pivot to launch as a DTC product, selling on Amazon and other e-commerce platforms. Additionally, they used this opportunity to invest in social media marketing on Instagram and TikTok , where they gained popularity amongst Gen Z consumers.

In , HubSpot launched Operations Hub as part of its CRM platform. The product is designed to help businesses streamline their operational processes, improve data quality and accuracy, and enable cross-team collaboration.

This allows businesses to run more smoothly and scale more effectively. One of the reasons why this launch was successful was because it solved a problem that many customers faced. In response, HubSpot introduced Operations Hub so operations employees could work together out of a shared system and remove friction from their day-to-day workflows.

Goodles is a noodle brand that takes boxed mac-and-cheese to the next level. This product differentiates itself by providing more nutritional value than the standard dry noodles, with 10g of protein and 7g of fiber with prebiotics in every serving.

Aside from its positioning as a delicious and nutritious alternative to boxed mac-and-cheese, Goodles also stands out with its vibrant and fun branding. While other noodle brands have neutral-colored packaging, Goodles uses a bold color palette, a nostalgic typeface, and cheeky product names, like Shella Good and Here Comes Truffle, to attract consumers in the grocery aisle.

The HubSpot Product Marketing Manager said he had three main tips for a successful product launch:. However, sometimes, external factors might impact your ability to launch a product. When that happens, you might need to delay your launch. To understand when, and why, you might hold off on a product launch, Girard told me there are three key reasons why you might want to delay a product launch, including:.

Editor's note: This post was originally published in November and has been updated for comprehensiveness. Free planning and communication templates align your team for your next product launch. Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts Download Now: Free Product Launch Template.

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